Let's All Work Together To Stop The Scammers!

Bill Wilson

Have you been scammed by a "work at home" company? Purchased a "money making system" that didn't live up to its claims? Having a hard time getting a refund from a merchant?

On the other hand, maybe you've found a great product or system that deserves to be recognized.

Either way, we want all the juicy details. Unlike other sites that are usually biased, our rankings are based solely on users' votes, and user reviews are authenticated and displayed unedited.

WAHWatchdog.org is THE "work at home" product and "money making system" review site. Vote on things you've tried, share your feedback and post reviews, get help resolving disputes with merchants, and find out the REAL scoop about products or programs you may be interested in.

Here's a recent "Tie-In" for WAH,Project PayDay and Traffic Swarm...Written by
Mr. TrafficSwarm himself..Sam Robbins!

Earn TrafficSwarm Credits and Stop Scammers!

Friend,have you ever been scammed by a work-at-home program?

If so, I hope you want to do your part and warn others so that the "bad guys" don't continue to put our cash in their pockets.

No more new cars and houses for scammers ... it's time to fight back!

Go cast your vote now at the work-at-home consumer protection site "WAH Watchdog" and I'll give you 500 credits for doing so...

WAH Watchdog

At the same time, I hope you want to let others know what programs you've joined that *have* been successful for you.

A program you'll see listed in the Top Ten at WAH Watchdog is "Project Payday".

As luck would have it, we were among the first to recommend Project Payday as we've known the creator of the program for many years now and have 100% confidence in any business that Monika gets involved with.

If you've already signed up with Project Payday, then please head over right now to WAH Watchdog and write your review....

500 Credits to write review at WAH Watchdog

If you're unfamiliar with Project Payday, then I have to tell you: This is NOT a business that has *unlimited* earning potential.

So if you want to quit your 6-figure job, this isn't for you.

But Project Payday is ideal for the stay-at-home mom or anyone who's looking to supplement their existing income with some extra spending cash each month.

A slew of TrafficSwarm members in 2007 have used Project Payday to...

Finally afford that new car they've been putting off
Take a week long beach vacation
Buy a new plasma tv
Get a new pc for their kids
Pay off old credit card debt

... the list goes on and on.

But again, I don't want to give you unrealistic expectations.

You'll never approach six figures a year with this program.

But $200-$2,500 a month is very typical for anyone who follows their simple formula.

The best part is that the success rate with this program is off-the-charts.

Believe me, I totally understand if you're a skeptic. I know where you're coming from because I'm the same way.

In fact, I kept trying to poke holes in this program myself and just couldn't do it. Monika kept telling me "it works every time" and now I'm a believer.

You get a 65-page outline that tells you step-by-step exactly what to do. And if you're a little lazy, you can actually make money after reading just the first 11 pages.

===================

"I just wanted to let you know that using Project Payday I have made $274 in less than 24 hours, and I am ready to move on to Method 2.

I love this and I've already shown several others how to do it as well. I recommend this to anyone."

- Michael Campos, Kalispell, MT ===================

Michael made $274 in less than a day and has only used one of three ways to make money with this program.

Do you think he'll skip the last 54 pages?

Or do you think he wants to take advantage of the other two methods for additional cash this month?

Bill, what will YOU do after you're "in the black" just 11 pages into the program?

You can try it out for youself ... with no out-of-pocket cost ... and then tell me what you bought with your earnings, okay?

Check out Project Payday today!

All the best!

Sam Robbins, Founder
TrafficSwarm

P.S. I just tested out the link I gave you above and noticed something at their site that I thought would get your attention...

"If you follow our step-by-step 'blueprint' and don't make money within 24 hours, I'll pay you $100."
- Monika St. John, Co-Founder, ProjectPayday.com

That's a bold guarantee, especially for a program that doesn't require any out-of-pocket costs for you.

Worst case scenario for you is that it's not what they crack it up to be.

You get $100 in your pocket for proving them wrong and you run over to WAH Watchdog and write a scathing review of their "worthless" program.

Here's the link again to write your Project Payday review, whether it be "pro" or "con"...

WAH Watchdog
If a few hundred dollars or more spending money each month sounds good to you, then I challenge you to put Project Payday to the test. See if you can prove them wrong and claim that $100 guarantee.

But I gotta tell you ... I've been through the program and my money's on Project Payday!

Put Project Payday to the Test

P.P.S. I want to do everything I can to make sure you take their $100 challenge. I'll put up 500 TrafficSwarm credits just for signing up with Project Payday. And another 500 credits for writing a review over at WAH Watchdog. That's 1,000 credits ... totally f.r.e.e. for your account.

Be sure to use the special links in this email so that you can get your credits added automatically to your TrafficSwarm account once you signup at Project Payday and as soon as you submit the review at WAH Watchdog.

You'll then have 1,000 extra credits in your account to put to use with more techniques I'll share in the next edition of the "chopping block" series helping you tweak your ads for max conversion.

The Bonus Credits are only available thru this Wednesday, October 10th, so hurry and don't miss out on this one.

500 Credits for trying Project Payday

-------------------------------------------------------------------------------------
So there you have it.....A complete Marketing "Tie-In"..that can earn you thousands
in extra income in a matter of days and all you have to do is...
"Help Stop The Scammers" and make The Internet a Better Place to do business,which ultimately benefits us all!



Also...if by some reason you're not a member of TrafficSwarm, Join It Today....
Click Here!

Thanks For Your Viewing and As Always...

Dedicated To Your Success
Bill Wilson
MDK Marketing Associates
The Associates Resource Network

How to Find Free Content for your Web Site

By Kalena Jordan (c) 2007

I see a lot of webmasters complain in forums and chat rooms that
they don't have enough content on their web sites, but they
don't have the means or the knowledge to find more.

There are actually many ways to obtain more web site content.
You could hire someone to write it for you. You could purchase
some ready made content about your site topic or you could spend
some time and write content yourself. But did you know that
there is a way you can get hundreds of pages worth of high
quality, fresh content every day without paying a cent? There
is. It's called article syndication.

Article Syndication
Articles relating to thousands of topics are freely available
for syndication on web sites. Authors provide them for this
purpose to gain a wider audience and achieve more back links.
Generally, the only requirement for webmasters is that the
author's by-line, resource box and link are included with the
published article. In terms of copyright, you simply need to
follow the author's publishing guidelines when republishing
their article. This usually involves an "About the Author"
paragraph at the bottom of each article with a sentence and link
to the author's site. These syndication requirements are
generally specified in the article itself.

How to do it:
1) Browse the Internet to find articles you can syndicate. I
use the article announcement groups at Yahoo Groups
(http://groups.yahoo.com/), but you can also find them at
sources such as Submit Your Articles
(http://www.submityourarticle.com/articles/).

2) View the articles being distributed by the group and review
their freshness and quality.

3) Join the email list or subscribe to the RSS feed of any
article groups that seem to be distributing content relevant
to your web site.

4) Check your email or feed reader regularly to browse and
select new articles.

5) Cut, paste and publish the articles into your web pages,
giving credit to the author as requested in their syndication
guidelines.

6) Voila! Fresh, daily content.


Articles for Blogs
If the article content is to be used on a blog, there is an even
quicker way to publish it. Depending on what blog software you
use, you can simply forward the email containing the article
directly to your blog control panel using the publish via email
option and then edit the post to correct any formatting issues.
The other advantage of this method is that search engines LOVE
blogs and tend to index them more often than regular web pages.

I use blog article syndication quite successfully for a couple
of my clients. One is in the travel industry and the other has a
large wedding portal. I simply subscribe to articles on travel
and wedding related topics and publish them to the blogs
belonging to each client. My clients supplement these with
articles and blog posts written by their own staff or hired
writers.

Advantages
There are a number of advantages to using article syndication:

Relevant, Timely Content - You can choose content that is
closely geared to your existing content and of interest to your
audience. For example, if you sell airline tickets, publish
travel articles about exotic destinations. The idea there is
that persons reading travel articles might be thinking about
traveling themselves and need to be reminded to book their
plane tickets.

Cross Promotion - You can choose content that gives you the
opportunity to up sell to your own products or affiliate
products. For example, if you sell scented candles online, you
could choose to publish articles about increasing the romance in
your marriage and then include a link at the end of the article
to your candle sales catalog (would you like fries with that?).

SEO Value - Apart from the obvious value of having fresh content
regularly available for indexing, there are other SEO advantages
to article syndication. Most articles are keyword-rich, meaning
that they contain a lot of keywords and phrases that people
might use in search queries. Publishing these articles means
that your site has a better chance of being found for related
search queries. One of my clients noticed their syndicated
article pages ranking in the top 10 Google SERPs for target
keywords within two days of publishing! You can also embed links
within the articles or at the end of articles to related areas
of your site using keyword-rich anchor text.

Increased Traffic & Sticky Content - It's not only search
engines that love fresh content. You'll find that you'll attract
more visitors when you publish relevant articles. Provided you
find ways to interact with your new visitors such as allowing
them to comment or sign up for your article feed, your site will
become stickier and retain those visitors more easily.


Disadvantages
There are really only two disadvantages that I can think of
about using article syndication. One is that the same article
published on various web sites can sometimes be treated by
search engines as duplicate content. So generally, a search
engine will try to determine the original source of the article
and index/rank that page while ignoring all other versions. If
you publish a fresh article quickly enough, you can sometimes be
lucky and have your version of the article picked up and treated
as the *original*. The other disadvantage is that it can be
time-consuming to trawl through the hundreds of new articles
announced daily and choose the ones you want. You also have to
scan them carefully to ensure accuracy of facts and to check if
the author has used correct spelling and grammar usage. But
compared to the costs of paying somebody to write articles from
scratch, I think this is a very minor inconvenience.

Want to get the jump on your competition and increase your
traffic? Use article syndication to publish fresh, relevant
content on your site every day.
================================================================
Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As well
as running a daily Search Engine Advice Column
(http://www.searchenginecollege.com/blog.htm), Kalena manages
Search Engine College (http://www.searchenginecollege.com/) -
an online training institution offering instructor-led short
courses and downloadable self-study courses in Search Engine
Optimization and other Search Engine Marketing subjects.==========================================================

Video Marketing- Its Different Manifestations

Video Marketing- Its Different Manifestations

By Punam Parab (c) 2007

Just go through these facts and figures:

· "This [online video ads] could very well become the dominant
form of online advertising... probably within the next 18 to 24
months" - Bob Hanna, senor vice president of sales with Burst
Media-a group that offers publisher sites to advertisers.

· Online video ad spend is to surge by 89% in 2007 and is
poised to grow and in 2010 will be worth around $2.9 billion.
- marketing vox.

· At some time early in 2010, one in 10 dollars devoted to
internet advertising will go for video placements - David
Hallerman, a senior analyst with eMarketer and author of the
report 'Internet Video: Advertising Experiments & Exploding
Content'

Well, if you have a sharp mind [and even if you don't], you
cannot but notice the rising fortunes of video marketing. Video
marketing is the next big thing in the world of Internet
marketing.

Video marketing entails the use of video for conveying your
message to the audience. Most experts believe that videos are
more effective when it boils down to establishing an engaging
and interactive platform to communicate with the target
audience.

If you too are interested in entering into the world of 'online
video marketing', then it will augur well if you are aware about
the various forms of video marketing.

Video advertising is one of the basic forms of video marketing.
In case of video advertising, the advertiser makes use of the
video that is already being run across TV channels. Usually, the
video is edited to shorten the duration. This also makes the
video more appealing to the online audience. At times, the video
might be stripped of its sound to fasten the downloading speed.

However, experts believe that running the same video for your
Internet marketing campaign as well as on TV channels is not a
good idea. According to Amit I. Budhrani of Alza Management
Institute, "Most advertisers feel that the content for a video
advert can be borrowed from their own TV commercials. However,
this is not the case. One needs to clearly differentiate between
a video advert and an advertisement made for the TV. Video made
for a TV can never replace video that is required for the
Internet. And it will not make a good impression about the
company in the eyes of the people since they can quickly make
out that the ad has been copied directly from the TV. If this
happens then one is likely to lose out on viewers since people
will not care to view the ad of the company ever again. Hence
the company will loose viewers instead of gaining them. And this
will be a very big loss of opportunity."

Budhrani also adds that, "People are not going to spend their
bandwidth on ads that can be seen on TV. In other words, if you
have to capture the attention of the online audience, then you
have to present them with fresh content that is creative as well
as engaging."

Ron Coomber of ITV agrees with the opinion put forward by Amit
I. Budhrani of Alza Management Institute. According to Coomber,
"The conventional 30 second television commercial will not be as
effective when presented on the Internet." According to Lanctot
of Avenue A/Razorfish, "It's easy to repurpose TV Ads, but it's
not a good idea. Everyone seems to agree, but they keep doing
it."

However, winds of change are slowly sweeping in. According to
Treffiletti of Carat, "We have some clients who have allowed us
to actually shoot video for [the Internet]. In addition, when
they're shooting a commercial and they have the A roll and the B
roll, the B roll has a lot more life now. We can actually use
that extra footage."

The other form of video marketing that has been attracting the
attention of business houses and corporate sector happens to be
in-text video advertising. In this particular form of video
marketing, a video gets uploaded and subsequently played
whenever a user scrolls over an underlined text.

Experts state that in-text video advertising is a highly
efficient method that can be precisely targeted towards a
particular segment of the online audience. This is because a
person will be induced to take his mouse over an underlined word
only if he can relate with that word. For instance, a young
mother might roll her mouse over words like 'bottle feeder',
'baby diapers', 'infant care' etc. This is because as a mother
of an infant, she can relate with these words.

In-text video advertising is a user-initiated form of
advertising. This means that the video will be played only when
the user opts to roll his mouse over a phrase or a word.

Advertisers also have the option of going in for 'product
placement in video'. This form of video marketing is similar to
'in-film' advertising wherein the product is placed in the
video. For instance, one can notice Omega watches in James Bond
movies. 'Product placement in video' works on the same line
except for the fact that the same is done in the virtual world
and through an online medium.

The products are integrated in the online video. At times, the
viewers are also allowed to interact with the product in
question. This increased interactivity enhances the engagement
quotient of the advertisement.

'Advertiser funded video' is one more manifestation of video
marketing. In this form of video marketing, the advertiser
creates the content of the video but the same is run on
third-party websites. The video seeks to entertain, inform or
educate the viewers as well as to convey the information of the
advertiser to the target audience.

One can also directly deliver the video to consumers via
email. This form of video marketing is known as 'direct video'.
However, this is a relatively new form of marketing and is yet
to be exploited in a big way. The rise of Web 2.0 has allowed
advertisers to deliver videos in HTML [Hyper Text Mark-Up
Language] and thus avoid languishing in the receiver's bulk or
spam folder.

Most experts believe that this form of video marketing has
good potential especially considering the fact that an
increasing number of netizens are now opting for hi-speed
broadband connections instead of the traditional dial-up
connections. This is good news for those opting for 'direct
video' as research has proven that those having broadband
connections are more receptive towards video.

The growing popularity of such sites as YouTube has opened up one
more avenue for advertisers, business houses and the corporate
sector. One can place videos in social network sites. According
to a report that appeared in Reuters, "YouTube, the leader in
Internet video search, said on Sunday viewers are now watching
more than 100 million videos per day on its site, marking the
surge in demand for its "snack-sized" video fare."

Experts state that this particular form of advertising has
great scope provided the videos feature original content [that
is the ideas for the video are not directly uplifted from the
ads that are run on television] and are high on creativity.

And, if you do not want your video to get featured in a social
networking site, then you can always have them displayed on
mobiles. Experts state that since the number of mobile users is
showing a tremendous increase, one can go in for mobile video
marketing. According to Jim Cook of MobiADNews.com, "there
are currently around 2.5 billion mobile handsets in the world,
roughly the same number as TVs and PC's combined."

Those conversant with Internet marketing dynamics state that
mobile users are showing a tremendous appetite for videos. As
MobiADNews.com puts it, "A number of recent studies have shown
that consumers are actually very willing to receive ads on their
phones as long as certain conditions are in place."

Most experts state that people are willing to see videos on
their mobiles as long as these videos are relevant to their
needs and desires. Similarly, viewers also expect something in
return from the advertiser after watching his/her advert.
Experts also believe that mobile video viewers want an assurance
that they can opt-in or opt-out of the video.

According to the Interactive Advertising Bureau, UK, "there are
already many types of mobile video ads available including
banner ads, text ads, search ads, short code response numbers in
print and TV and ads inserted between levels of a game.
Essentially, the choice available to advertisers is as large as
that of internet advertising and it is recommended that - in the
same way as internet – marketers select only the forms
beneficial to their brand and campaign."

Thus, there are various forms of video marketing. Advertisers,
wishing to use this form of Internet marketing, should carefully
weigh the pros and cons of each form of video marketing. They
should also weigh their intentions and objective campaigns of
their online marketing campaign against each form of video
marketing and select the one that will help them to gain maximum
mileage.

As Interactive Advertising Bureau, UK puts it; "online video
takes this to the next level by delivering the content we love
to other portable video players. This leads to accessing video
content in entirely new places; living rooms and cinemas are no
longer the only place to view video."
================================================================
Punam Parab is a freelance writer who takes an active interest
in the field of internet marketing and search engine optimization.
She regularly writes articles that deal with the various facets
of internet marketing and the developments taking place in the
field of internet marketing.(http://www.alzains.com)
================================================================



Copyright © 2007 Jayde Online, Inc. All Rights Reserved.
SiteProNews is a registered service mark of Jayde Online, Inc.

Backlinks - How To Get High Quality One Way Links To Your Websites

Backlinks - How To Get High Quality One Way Links To Your Websites


By Matt Garrett

There are basically two aspects to SEO, "on page" & "off page"
optimization.

"On Page" SEO is easy because it's totally under your control.
It's simply a case of making sure you have optimized your web
pages correctly.

OK, so there is a bit more to it than that, like keyword
research, keyword density & frequency, which html tags to
use, making sure your site/pages are W3 Compliant, using
relative/absolute internal linking structures to feed the
pagerank where it's most effective, using titles and
descriptions that encourage people to click through from
the SERP's etc.

But essentially, once you know how to do all that, it's not
difficult to get it right for all your pages/sites.

It's also less important in the long run than getting
sufficient links to your site/pages from other sites.

Getting links to your site is fundamental to getting visitors,
and without visitors all the time, effort and money invested in
getting your site up and running, and looking "nice", is
irrelevant.

No Visitors = No Point!
So links are essential to the health of your site, and indeed
your business, but all links are not equal in value to your
site.

Reciprocal links will help, but they are far less effective
than one way backlinks, i.e. links from another site where you
don't have to link back to them. These "One Way" backlinks will
give your site a far greater boost in the search engine results
and bring you more traffic, providing of course that you have
chosen good (relevant) keywords for your links.

There are many ways of getting these powerful one way
backlinks, but most you will have no control over the anchor
text used (i.e. keywords) in the link, which means their "power"
is unfocused and therefore of less use to you in achieving the
targeted keyword results you are looking for.

For example, submitting your site to website directories can be
a very effective way of picking up some high quality one way
links from high PR sites, but you will seldom be able to choose
the keywords/anchor text used for the link, often ending up with
the site name as the link.

This is not a waste of time, as the Pagerank passed to your
site will, with the correct internal linking structure, be
passed on to your sites internal pages, helping them to rank
better for their targeted keywords.

So how can you get highly targeted one way links?
It's fairly common for webmasters to now buy or "rent" links to
their sites through services like http://Text-Link-Ads.com, and
these services will allow you to choose the anchor text, but
they are far from cheap. A link from a PR 8 site can easily cost
$150+ per month. In fact there is now a business model emerging
based on building sites simply to sell these kind of links (see
http://www.LazyGitMarketing. com).

Google has also publicly stated that they disapprove of this
practice and are actively seeking to downgrade the value of such
"paid links", although personally it seems like a valid form of
advertising to me, but maybe I just don't have Google's wisdom
in these matters. ;)

As always in business, there are entrepreneurs who have
identified this need in the market and a whole new branch of
linking services are popping up offering new solutions for one
way backlinks.

I've been testing some of them out over the last few months and
have found a couple that have had a significant positive effect
on the sites I used them for.

The Backlink Solution [http://www.BacklinkSolution.com]
This first solution is a monthly subscription that provides a
network of high quality blog sites for you to post comments on,
including a link to your site(s) using your chosen anchor text.

Note: As you make the link yourself, you can also link to
internal pages on your site to improve their rankings as well,
which you can't do with directory submissions.

It is a manual process, but is easy enough that it can be
outsourced fairly cheaply.

The Pagerank of these blogs varies, but the links provided are
very "natural" in appearance to the search engines, and as you
can post unique relevant content on market related blogs, the
links are highly relevant. You are also limited as to how many
blogs you can post to each month, to ensure that the links grow
naturally over time, rather than all in one go.

Three Way Links [http://www.3WayBackLinks.com]
The internet marketing market is highly competitive, so it's
hardly surprising that another service with a different twist
has popped up from this market.

This is an automated "three way links" system, where you link
to site A, which then links to site B, which then links back to
you. Whilst this is arguably not as powerful as true "one way
backlinks", it's still a significant step above one way
"reciprocal" linking that is the more traditional method used by
the majority of webmasters.

The process is also automated for you, making it very hands
off. You can submit up to 20 sites with just one account and you
can specify three different anchor texts to be used as the links
for each site's, making sure you don't incur any penalties for
over use of just one text link keyword or phrase.

It is also set up to gradually build up the links over time to
make it all appear very natural to the search engines.

Your Own Authority Blog [http://www.BetterThanLinks.com]
There is one final service that I've found to be very useful,
although it is more ideal for people with multiple sites to
promote.

The service gives you your own blog on an existing high PR
authority site. The site has 833,039 backlinks listed in Yahoo
and gets spidered several times a day by all of the major search
engines. For example in June 2007 Googlebot visited it 14,470
times and Yahoo Slurp 52,436 times, so you can see why it's
regarded as an "authority" site.

I have used this to link to brand new sites and had them
indexed by Google within 24 hours, so it's a great way of
getting a new site in to the SE's quickly, and the link weight
will obviously also help any site linked to.

As a side note, I've also found that my blog on this site can
get fairly significant traffic itself when I take the time to
keyword optimize the posts, which is always a nice added
benefit.

I haven't traded reciprocal links for any of my sites in almost
two years, and you can probably see why I don't need to. Using
powerful new linking tools and services like these means I am
able to take total control over the "off page" SEO linking
strategies for my sites in the same way as I do for the "on
page" SEO factors.

Wouldn't you like to do have the same level of control over
your sites search engine rankings?
================================================================
Author: Matt Garrett © 2007
http://www.Mat4.com | 4 Minute Internet Marketing Videos Grab
Your Free Article Site Building tool, Blog Commenting Software &
90 Page SEO Book Now!! http://www.mat4.com/newsletter.html
================================================================

How to Defend your Website from the Google Duplicate Proxy Exploit

By Sophie White (c) 2007

There is a current and active way to knock a website out of
Google's search engine results. It's simple and effective. This
information is already in the public domain and the more people
that know about it, the more likelihood there is that Google
will do something about it. This article will tell you how it
works, how to get a website knocked out of the search engine
rankings, but most importantly, how to defend your own website
from having it happen to you.

To understand this exploit, you must first understand about
Google's Duplicate Content filter. It's simply described thus:
Google doesn't want you to search for "blue widget" and have the
top 10 search terms returned copies of the same article on how
great blue widgets are. They want to give you ONE copy of the
Great Blue Widget article, and 9 other different results, just
on the off chance that you've already read that article and the
other results are actually what you wanted.

To handle this, every time Google spiders and indexes a page, it
checks it to see if it's already got a page that is predominantly
the same, a duplicate page if you will. Exactly how Google works
this out, nobody knows exactly, but it is going to be a
combination of some or all of: page text length, page title,
headings, keyword densities, checking exactly copy sentence
fragments etc. As a result of this duplicate content filter,
a whole industry has grown up around trying to get round the
filter. Just search for "spin article".

Getting back to the story here, Google indexes a page and lets
say it fails it's duplicate content check, what does Google do?
These days, it dumps that duplicate page in Google's Supplemental
Index. What, you didn't know that Google has 2 indexes? Well
they do: the main one, and a supplemental one. Two things are
important here: Google will always return results from their
Main index if they can; and they will only go to the Supplemental
index if they don't get enough joy from their main index. What
this means is that if your page is in the supplemental index,
it's almost certain that you will never show up in the Search
Engine Ranking Pages, unless there is next to no competition for
the phrase that was searched for.

This all seems pretty reasonable to me, so what's the problem?
Well there's another little step I haven't mentioned yet. What
happens if someone copies your page, let's say your homepage of
your business website, and when Google indexes that copy, it
correctly determines that it's a duplicate. Now Google knows
about 2 pages that it knows are duplicates, it has to decide
which to dump in the supplemental index, and which to keep in
the main one. That's pretty obvious right? But how does Google
know which is the original and which is the copy? They don't.
Sure they have some clever algorithms to work it out, but even
if they are 99% accurate, that leaves a lot of problems for that
1% of times they can get it wrong!

And this is the heart of the exploit, if someone copies your
website's homepage say, and manages to convince Google that
*their* page is the original, your homepage will get tossed into
the supplemental index, never to see the light of day in the
Search Engine Ranking Pages again. In case I'm not being clear
enough, that's bad! But wait, it gets worse:

It's fair to say that in the case of a person physically copying
your page and hosting it, you can often get them to take it down
through the use of copyright lawyers, and cease and desist
letters to ISP's and the like, with a quick "Reinclusion Request"
to Google. But recently there's a new threat that's a whole lot
harder to stop: the use of publicly accessible Proxy websites.
(If you don't know what a Proxy is, it's basically a way of
making the web run faster by caching content more local to your
internet destination. In principle, they are generally a good
thing.)

There are many such web proxies out there, and I won't list any
here, however I will describe the process: they send out spiders
(much like Google's) and they spider your page, take your
content, then they host a copy of your website on their proxy
site, nominally so that when their users request your page, they
can serve up their local copy quickly rather than having to
retrieve if off your server. The big issue is that Google can
sometimes decide that the proxy copy of your web page is the
original, and yours is not.

Worse again, there's some evidence that people are deliberately
and maliciously using proxy servers to cache copies of web
pages, then using normal (white and black hat) Search Engine
Optimization (SEO) techniques to make those proxy pages rank in
the search engine, increasing the likelihood that your legitimate
page will be the one dumped by the search engines' duplicate
content filters. Danger Will Robinson!

Even worse still, some of the proxy spiders actively spoof
their origins so that you don't realise that it's a spider from
a proxy, as they pretend to be a Googlebot for example, or from
Yahoo. This is why the major search engines actively publish
guidelines on how to identify and validate their own spiders.

Now for the big question, how can you defend against this?
There are several possible solutions, depending on your web
hosting technology and technical competence:

Option 1 - If you are running Apache and PHP on your
server, you can set the webhost up to check for search
engine spiders that purport to be from the main search
engines, and using php and the .htaccess file, you can
block proxies from other sources. However this only works
for proxies that are playing by the rules and identifying
themselves correctly.

Option 2 - If you are using MS Windows and IIS on your
server, or if you are on a shared hosting solution that
doesn't give you the ability to do anything clever, it's an
awful lot harder and you should take the advice of a
professional on how to defend yourself from this kind of
attack.

Option 3 - This is currently the best solution available, and
applies if you are running a PHP or ASP based website: you
set ALL pages robot meta tags to noindex and nofollow, then
you implement a PHP or ASP script on each page that checks
for valid spiders from the major search engines, and if so,
resets the robot meta tags to index and follow. The
important distinction here is that it's easier to validate
a real spider, and to discount a spider that's trying to
spoof you, because the major search engines publish
processes and procedures to do this, including IP lookups
and the like.

So, stay aware, stay knowledgeable, and stay protected.
And if you see that you've suddenly been dumped from the
Search Engine Rankings Pages, now you might know why, how
and what to do about it.
================================================================
Sophie White is an Internet Marketing and Website Promotion
Consultant at http://www.intrinsic-marketing.co.uk an SEO and
Pay Per Click firm dedicated to supplying Better Website ROI.
================================================================

Copyright © 2007 Jayde Online, Inc. All Rights Reserved.
SiteProNews is a registered service mark of Jayde Online, Inc.

Web 2.0: Are We Bowing To A False Messiah?

Web 2.0: Are We Bowing To A False Messiah?

By Barry Densa

Are you absolutely beside yourself – giddy with delight because
Web 2.0 has finally arrived to help you sell more, sell faster,
make you richer, smarter, sexier, and lower your triglyceride
levels?

Whoops, I'm sorry... do you even know what Web 2.0 is?

Web 2.0, in a nut shell, is the latest evolution in the online
experience. The World Wide Web is now... ready... here it is: a
tad more interactive, technologically speaking.

Where does Web 1.0 end and Web 2.0 begin? Beats the heck out of
me! I'm basically your average techno-phobe – the proverbial
anti-Geek, if you will.

Nevertheless, Web 2.0 typically refers to an assortment of
internet-based communication tools and services – such as social
networking sites, wikis, and "new and improved" chat
functionalities.

Writing a book review on Amazon.com is apparently considered
Web 1.0 technology.
I know all of this is a big whoop for some of you, but for
others it's equivalent to the coming of the messiah (for either
the first or second time, depending on which operating system
you're laboring under).

Is Web 2.0 a Boon or a Bane for Consumers and Countries?
For most marketers, their company's website has been a rather
static billboard of sorts. But now, thanks to Web 2.0, a website
can provide visitors, prospects, customers and selected victims,
with a certain degree of "give and take".

You can talk to them, they can talk to you; you can learn more
about them, they can learn more about you; they can "experience"
you, you can "experience them" – in short, the level of
communication through a computer screen has been enhanced.

Some though fear that Web 2.0 will enable online marketers to
become even more intrusive and annoying... or liberating. China,
Saudi Arabia and other fundamentalist and ideologically
illogical regimes could be in for a big-time headache.

Nevertheless, Web 2.0 will eventually give way to Web 2.5, then
Web 3.0 and 4.0 and so on, until ultimately, long after we're
all dust, a computer screen will become a real – not virtual –
portal into whatever exists on either side of the screen.

Actually, there probably won't be a screen anymore; it'll be
more like a turnstile. Yes, the veil will have been lifted. And
the tag line, "Reach out and touch someone", will have reached
its fullest potential.

Here's the Problem...

Nothing has really changed. Web 2.0 will not sell your product
or service for you. Web 2.0 will not negate the importance of
salesmanship in print, in video, in audio, or any permutation or
combination not yet assembled.

All the "old" requirements and admonitions about how to sell,
and sell well, are still in full force.

The Top 10 Steps to Sell Your product – Even When Using Web 2.0
1. You need to identify a qualified market – those who are
ravenously hungry for your product or service. Throwing mud on
the wall and praying it will stick, won't work – never has,
never will.

2. You need a hi-quality product or service that will satisfy
your market's hunger, or fix their pain. No snake-oil scams
permitted.

3. You need to know how to grab your market's attention in a
stimulating and compelling way, so they know your product or
service exists. Waiting for the phone to ring is not a marketing
strategy.

4. You need to prove your product or service's value,
unequivocally detailing at length – why and how your product is
worth the price asked. Nothing is obvious when it comes to
selling.

5. You need to make an irresistible offer. Why must your target
market buy your product or service – and buy it now. Not to buy
and not to believe is everyone's natural first choice.

6. You need to remove all risk – by offering a solid,
confidence-building guarantee. "Trust me" is not a guarantee.

7. You need to anticipate all possible objections, and overcome
them. And don't think for a moment there won't be any. There
will always be objections and concerns – especially for a
first-to-market product or service.

8. You need to ask for the order! Bashfulness and timidity has
no place in sales. Ask, and only then shall you receive. Forget
this, and you can forget the sale.

9. You need to clearly explain what your prospect must do, step
by step, in order to buy, subscribe or inquire. Lead them to
your order page.

10. Take nothing for granted.

Web 2.0 is a tool – another road to get you to market. It will
not replace salesmanship. It can though make online marketing
and sales more effective... if you know what it takes to wrap up
a sale in the first place.
================================================================
Barry A. Densa is one of America's top freelance direct response
copywriters. Visit http://www.WritingWithPersonality.com and see
how Barry easily and quickly converts prospects into buyers
using "salesmanship in print" – and while there, sign up for his
highly regarded FREE ezine, Marketing Wit & Wisdom!================================================================

New..Google Desktop eLert Gadget Messaging System

"Email is Dead!"
Google eLerts Are a NEW And Unique Line of Communication Enabling YOU to Receive FREE Information on a Myriad of Subjects, From Fishing to Car Racing and From Fashion to Celebrity News Making it BIG in Business...
Whatever happened to the 'good ol' days'?

What happened to the days when you'd hit 'Get Mail' and an eagerly awaited flow of selected communications would trickle into your inbox?

eMail is in its final death throws, no doubt about that!

When headlines such as 'Email backlash in U.S. - as users return to the telephone' start appearing in the mainstream press and celebrities are saying "I am so far behind on email that I am declaring bankruptcy," there's trouble in the offing!

The problems associated with spam, junk and unwanted advertising are finally, painfully suffocating this method of communication ... Some would argue that information sharing itself is dead!

The demise of email has resulted from the basic economic fact that publishers and web users have two opposing requirements.

Those who surf the Internet do so for information – Information providers need to make money!

And we are all aware of the vast amounts of money to be made by supplying valuable information.

Unfortunately, as with all things, the few bad apples have ruined the good things for the good people. The attraction of cold, hard cash has seen the proliferation of junk and spam reach a volume that can no longer be sustained.

At one time a ‘spammer’ only need to send a limited volume of unsolicited mail to earn a living. But with more and more people sending junk the downward spiral gathered momentum. More people sending junk, less people read it, more junk is required to make a mailing pay, more junk, less people read…

Add to the equation companies abusing the trust of customers by promising and not delivering and the working environment for the honest information provider is now untenable.

One fact is clear:

PEOPLE ARE ABSOLOUTELY SICK OF ADVERTISING!

Google eLert Gadget

Set to change the way we send and receive important information

People just like YOU!
You often surf the Web for information of some description, any description ... but here’s the rub: Publishers can’t possibly be expected to provide it without remuneration can they?

Unfortunately, in some cases, publishers have inadvertently crossed the line.

People sign up to mailing lists for a ‘great offer’ and in doing so give their permission for publishers to contact them; what they don’t do is give their permission to be laid siege by a barrage of unrelated advertising.

Just look at your own working day; you turn on the computer and spend the first part of your valuable hours sifting through the junk that got through the filters to your inbox ... and then sorting through the junk folder to retrieve the ‘good stuff’ that got wrongly junked!

To make matters worse, by giving way to public pressure the Internet service providers have added filters, blockers and all manner of software to indiscriminately remove any email that has even a whiff of advertising.

Alarmingly, an important mail you were expecting can now be resigned to the deepest, darkest black holes for committing the heinous crime of containing the word 'free' or 'bargain'.

The result is that publishers who do have something important to send can’t get their message delivered effectively, and worse still, the client often has important and expected mail junked!

It’s a mess isn’t it?

But it no longer has to be this way!

Google eLert Gadget - A Revolution in Communication
THE NEW WAY TO GET THE ESSENTIAL INFORMATION YOU WANT

Developed in conjunction with Google Desktop, eLert Gadget aims to deliver the ‘Best of Both Worlds’, to give back the power to the Web user; to deliver to people the important information they desire whilst allowing publishers to get their essential information across.

Can Anything Be Done About THE DEATH OF EMAIL?

It appears that unfortunately, the plain answer is a resounding NO!

$Billions upon $billions have been spent as a result of, and trying to combat junk mail and spam advertising. Companies have explored absolutely every avenue, side street and back alley in a effort to clean up the problem.

If things were going to improve they would have by now ... instead, it’s getting worse by the week.

The Sad, Inescapable Fact is That email Has Seen its Glory Days

There is nothing anyone can do to stop the spammers and senders of absolute junk; there’s nothing anyone can do about the automated filters that arrogantly resign a carefully crafted message to the junk box … and there’s nothing anyone can do about the self-appointed, faceless, egotistical ‘spam police’ that block mail servers because someone, anyone cries spam.

And there's nothing anyone can do to ensure all your important email messages get to you...

The future of email?
It's bleak, very bleak
There was a time, in 'the good ol' days', when everyone had the right to receive mail from the people they requested it from ... those days are a far and distant memory.

When you don't receive information you request the reason is very rarely the fact that it wasn't sent.

Without getting technical, this is why:

Most Website hosting companies will now only serve double opt in mailing lists. You sign up to a publication, then have to 'confirm' that subscription via email. BUT the spam filters wrongly block commercial confirmation emails! So you never get on a publisher's mailing list and receive the information you requested...

Next, the omnipotent hosting companies will insist on triple opt in, then opt in with a leg behind the neck whilst doing a dance around the computer ... eventually, in a last ditch attempt to keep the lines of communication via email open, BULK MAILING OF ANY DESCRIPTION WILL BE BANNED!

Yes, outright banned ... it's just plain inevitable.

You read it hear!

AND AS A WEB USER, YOU'LL BASICALLY BE BANNED FROM SIGNING UP TO INFORMATION PROVIDER'S SERVICES ALTOGETHER!!!
Google eLert Gadget
A Totally New System Enabling YOU to Get The Information YOU Want

The slate has been wiped clean; Google eLert Gadget marks the beginning of a new era in communication and an incredible opportunity to level the playing field once again.

Publishers of important information get a fast, reliable, hassle-free hotline right to the desktop of their subscribers
Subscribers get the valuable, important information they want ... only the information they want!
There are TENS of MILLIONS of Google Desktop users who enjoy all the benefits and features it offers.

Google have also added the ability to add extra features to their desktop know as Gadgets.

Now, With The Launch of Google eLert Gadget, Webmasters, Authors and Publishers of Essential Information Are Able to Communicate Instantly and Efficiently With Google Desktop Users

How does Google eLert Gadget eliminate the problems associated with conventional email?

Simply this: THE POWER HAS BEEN HANDED BACK TO THE WEB USER ... YOU!
You are now able to choose the publishers of interest and 'grant them permission' to contact you. As there are no open avenues of communication, eLert Gadget users are not open to abuse and indiscriminate mailings from spammers.

You'll never see eLert Gadget user ids for sale by the million - you simply can't contact a Google eLert Gadget user without their compliance; they no longer have to delete the junk ... they just don't accept it in the first place!

This has many major benefits, all of which will ensure Google eLert Gadget becomes the new way for your favourite publishers to communicate with you and get your messages delivered.

Here’s how it works:

Google eLerts

The only limit to the kind of essential information to send is the imagination!

Upon registering users will either have Google Desktop installed on their computer or download it.

The next step is to add Google eLert Gadget

EASY!!!

Users are given access to a Google eLert Gadget admin area; it’s very basic and extremely easy to use. All eLerts can be added and deleted from here ... that's it!

eLerts may say a latest newsletter is ready, it could be letting you know of an upcoming seminar or webinar, it could let you know that an awaited publication is ready for download, it could be an eLert to certain stocks and shares that are on the up, it could be an eLert for a specific item or property coming up for sale or auction…

eLerts could be internal company memos, they could be appointments sent by a concierge service, and they could be hot tips from a valuable gaming service ... they could be as important as schools eLerting parents of their children's non attendance…

The only limit to the uses for Google eLert Gadget is a publisher’s imagination and the fact that Google eLert Gadget does not allow spam or unsolicited advertising.

When published, the eLert is instantly delivered to a subscriber's gadget on Google Desktop and will initially consist of a short headline, which when clicked, will push out a small window containing a brief message.

The Great Benefit For The Web User is a Spam-Free, Information-Rich Environment

Publishers using Google eLert Gadget enter into a ‘Contract of Trust’ with their subscribers to deliver the valuable information they promise and because of this new relationship people are downloading gadgets and subscribing to elerts by the thousands.

BUT THE BEST PART IS STILL TO COME:

THE eLibrary: This is the most exciting innovation and will allow ANY VISITOR to eLert Gadget to subscribe to an information service of their choosing.

Every Google eLert Gadget user manages their eLerts through The eLibrary browsing and subscribing to anything of interest … and if an information service ticks the right boxes, it can be added to a gadget at the click of a mouse.

Getting ESSENTIAL Information Has Clearly Never Been This Easy!

By giving the power back to the Web user, Google eLert Gadget has created a junk-free, hassle-free, enjoyable environment.

By leaving feedback and rating an eLert service, subscribers will ensure quality and relevant information providers are rewarded by higher rankings within The eLibrary.

BUT, Google eLert Gadget has a stark warning for those publishers who attempt to abuse the system, those who think they can endure the practices of junk and unsolicited promotions of the bad old days: TEN negatives in a set period and a service is highlighted to admin who then investigate; and should the need arise, deactivate the offending account.

The absolute best thing about the feedback system is that IT WILL FLAG THOSE THAT ABUSE IT before they do any damage. If admin cannot resolve the issue and the publisher heralds from the old school of junk, then rest assured, they will be deactivated with no hesitation. The integrity of Google eLert Gadget will be maintained at all costs.

The power really has been put back in the hands of those who matter, those lost souls overlooked in recent years – the likes of ordinary web users like you!!!

This basic shift in control will literally FORCE publishers to deliver on quality, this will attract more and more subscribers, eLerts will be welcomed and be more effective … exactly the opposite of the email fiasco!


QUALITY ASSURANCE

An eLert Gadget Icon enables visitors to a website to instantly subscribe to the publisher's eLert service

Keep a look out for the Lert Gadget Icon on websites, alerting visitors that they are an eLert publisher. When the visitor clicks on this link they will instantly add the eLert to their eLert Gadget.
This won’t interrupt the viewing of the website but you will be ready and waiting to receive the eLerts next time one is sent out…

And don’t forget that a massive eLert Gadget Community is growing: millions of discerning users from thousands of publishers all using The eLibrary and finding elerts

The Google eLert Gadget Icon is Set to
Become an Endorsement of Quality

Thanks to the unique feedback system available to subscribers, only QUALITY INFORMATION PROVIDERS will thrive as publishers of eLerts.

Wherever Web surfers see the Google eLert Gadget Icon they'll know the publisher is part of the eLert Gadget Community and committed to reversing the rotten trend towards junk and abuse which has festered in recent years.

At last, the future of information delivery is bright...

At last, web users can finally kiss goodbye to junk mail...

It is Not a Question of ‘If’ Google eLert Gadget Will Change
The Face of Information Delivery But ... ‘How Quickly?’

eLert Gadget Overview

Community eLert Gadget. This Gadget will enable you to subscribe to any of the eLerts contained within the Community section of the eLibrary - you can add any number of eLerts and these will all be delivered to the same eLert Gadget

Exclusive eLert Gadget. These Gadgets are exclusive to a publisher. For example if you just wish to subscribe to eLerts from 'Bill Gates' you would download Bill's Gadget and you will only ever receive eLerts from Bill Gates, no Spam EVER!

As a Google eLert Gadget User you will benefit from:

Ability to receive the information YOU want
Ability to subscribe and unsubscribe from eLerts at will
eLerts do not contain advertising and are FREE... we do not subsidise the eLert service with paid advertising
Receive specialist information via eLert Gadget experts from making cakes to making $$$millions on the financial markets
Receive exclusive information not available elsewhere
Never miss an important news story, financial eLert or newsletter information, unlike email, eLerts will never get lost within the information laden highways of the internet used by traditional email
There is no cost to access any of the eLerts within the eLibrary.

Get yourself over to the Download page where you can download your first Google eLert Gadget.

To Access This Incredible New E Tool:
CLICK HERE: