Bill's Blogger News

Let's All Work Together To Stop The Scammers!

2007-10-09T20:53:00.000-07:00

Bill Wilson

Have you been scammed by a "work at home" company? Purchased a "money making system" that didn't live up to its claims? Having a hard time getting a refund from a merchant?

On the other hand, maybe you've found a great product or system that deserves to be recognized.

Either way, we want all the juicy details. Unlike other sites that are usually biased, our rankings are based solely on users' votes, and user reviews are authenticated and displayed unedited.

WAHWatchdog.org is THE "work at home" product and "money making system" review site. Vote on things you've tried, share your feedback and post reviews, get help resolving disputes with merchants, and find out the REAL scoop about products or programs you may be interested in.

Here's a recent "Tie-In" for WAH,Project PayDay and Traffic Swarm...Written by
Mr. TrafficSwarm himself..Sam Robbins!

Earn TrafficSwarm Credits and Stop Scammers!

Friend,have you ever been scammed by a work-at-home program?

If so, I hope you want to do your part and warn others so that the "bad guys" don't continue to put our cash in their pockets.

No more new cars and houses for scammers ... it's time to fight back!

Go cast your vote now at the work-at-home consumer protection site "WAH Watchdog" and I'll give you 500 credits for doing so...

WAH Watchdog

At the same time, I hope you want to let others know what programs you've joined that *have* been successful for you.

A program you'll see listed in the Top Ten at WAH Watchdog is "Project Payday".

As luck would have it, we were among the first to recommend Project Payday as we've known the creator of the program for many years now and have 100% confidence in any business that Monika gets involved with.

If you've already signed up with Project Payday, then please head over right now to WAH Watchdog and write your review....

500 Credits to write review at WAH Watchdog

If you're unfamiliar with Project Payday, then I have to tell you: This is NOT a business that has *unlimited* earning potential.

So if you want to quit your 6-figure job, this isn't for you.

But Project Payday is ideal for the stay-at-home mom or anyone who's looking to supplement their existing income with some extra spending cash each month.

A slew of TrafficSwarm members in 2007 have used Project Payday to...

Finally afford that new car they've been putting off
Take a week long beach vacation
Buy a new plasma tv
Get a new pc for their kids
Pay off old credit card debt

... the list goes on and on.

But again, I don't want to give you unrealistic expectations.

You'll never approach six figures a year with this program.

But $200-$2,500 a month is very typical for anyone who follows their simple formula.

The best part is that the success rate with this program is off-the-charts.

Believe me, I totally understand if you're a skeptic. I know where you're coming from because I'm the same way.

In fact, I kept trying to poke holes in this program myself and just couldn't do it. Monika kept telling me "it works every time" and now I'm a believer.

You get a 65-page outline that tells you step-by-step exactly what to do. And if you're a little lazy, you can actually make money after reading just the first 11 pages.

===================

"I just wanted to let you know that using Project Payday I have made $274 in less than 24 hours, and I am ready to move on to Method 2.

I love this and I've already shown several others how to do it as well. I recommend this to anyone."

- Michael Campos, Kalispell, MT ===================

Michael made $274 in less than a day and has only used one of three ways to make money with this program.

Do you think he'll skip the last 54 pages?

Or do you think he wants to take advantage of the other two methods for additional cash this month?

Bill, what will YOU do after you're "in the black" just 11 pages into the program?

You can try it out for youself ... with no out-of-pocket cost ... and then tell me what you bought with your earnings, okay?

Check out Project Payday today!

All the best!

Sam Robbins, Founder
TrafficSwarm

P.S. I just tested out the link I gave you above and noticed something at their site that I thought would get your attention...

"If you follow our step-by-step 'blueprint' and don't make money within 24 hours, I'll pay you $100."
- Monika St. John, Co-Founder, ProjectPayday.com

That's a bold guarantee, especially for a program that doesn't require any out-of-pocket costs for you.

Worst case scenario for you is that it's not what they crack it up to be.

You get $100 in your pocket for proving them wrong and you run over to WAH Watchdog and write a scathing review of their "worthless" program.

Here's the link again to write your Project Payday review, whether it be "pro" or "con"...

WAH Watchdog
If a few hundred dollars or more spending money each month sounds good to you, then I challenge you to put Project Payday to the test. See if you can prove them wrong and claim that $100 guarantee.

But I gotta tell you ... I've been through the program and my money's on Project Payday!

Put Project Payday to the Test

P.P.S. I want to do everything I can to make sure you take their $100 challenge. I'll put up 500 TrafficSwarm credits just for signing up with Project Payday. And another 500 credits for writing a review over at WAH Watchdog. That's 1,000 credits ... totally f.r.e.e. for your account.

Be sure to use the special links in this email so that you can get your credits added automatically to your TrafficSwarm account once you signup at Project Payday and as soon as you submit the review at WAH Watchdog.

You'll then have 1,000 extra credits in your account to put to use with more techniques I'll share in the next edition of the "chopping block" series helping you tweak your ads for max conversion.

The Bonus Credits are only available thru this Wednesday, October 10th, so hurry and don't miss out on this one.

500 Credits for trying Project Payday

-------------------------------------------------------------------------------------
So there you have it.....A complete Marketing "Tie-In"..that can earn you thousands
in extra income in a matter of days and all you have to do is...
"Help Stop The Scammers" and make The Internet a Better Place to do business,which ultimately benefits us all!

Also...if by some reason you're not a member of TrafficSwarm, Join It Today....
Click Here!

Thanks For Your Viewing and As Always...

Dedicated To Your Success
Bill Wilson
MDK Marketing Associates
The Associates Resource Network

How to Find Free Content for your Web Site

2007-10-01T00:27:00.000-07:00

By Kalena Jordan (c) 2007

I see a lot of webmasters complain in forums and chat rooms that
they don't have enough content on their web sites, but they
don't have the means or the knowledge to find more.

There are actually many ways to obtain more web site content.
You could hire someone to write it for you. You could purchase
some ready made content about your site topic or you could spend
some time and write content yourself. But did you know that
there is a way you can get hundreds of pages worth of high
quality, fresh content every day without paying a cent? There
is. It's called article syndication.

Article Syndication
Articles relating to thousands of topics are freely available
for syndication on web sites. Authors provide them for this
purpose to gain a wider audience and achieve more back links.
Generally, the only requirement for webmasters is that the
author's by-line, resource box and link are included with the
published article. In terms of copyright, you simply need to
follow the author's publishing guidelines when republishing
their article. This usually involves an "About the Author"
paragraph at the bottom of each article with a sentence and link
to the author's site. These syndication requirements are
generally specified in the article itself.

How to do it:
1) Browse the Internet to find articles you can syndicate. I
use the article announcement groups at Yahoo Groups
(http://groups.yahoo.com/), but you can also find them at
sources such as Submit Your Articles
(http://www.submityourarticle.com/articles/).

2) View the articles being distributed by the group and review
their freshness and quality.

3) Join the email list or subscribe to the RSS feed of any
article groups that seem to be distributing content relevant
to your web site.

4) Check your email or feed reader regularly to browse and
select new articles.

5) Cut, paste and publish the articles into your web pages,
giving credit to the author as requested in their syndication
guidelines.

6) Voila! Fresh, daily content.

Articles for Blogs
If the article content is to be used on a blog, there is an even
quicker way to publish it. Depending on what blog software you
use, you can simply forward the email containing the article
directly to your blog control panel using the publish via email
option and then edit the post to correct any formatting issues.
The other advantage of this method is that search engines LOVE
blogs and tend to index them more often than regular web pages.

I use blog article syndication quite successfully for a couple
of my clients. One is in the travel industry and the other has a
large wedding portal. I simply subscribe to articles on travel
and wedding related topics and publish them to the blogs
belonging to each client. My clients supplement these with
articles and blog posts written by their own staff or hired
writers.

Advantages
There are a number of advantages to using article syndication:

Relevant, Timely Content - You can choose content that is
closely geared to your existing content and of interest to your
audience. For example, if you sell airline tickets, publish
travel articles about exotic destinations. The idea there is
that persons reading travel articles might be thinking about
traveling themselves and need to be reminded to book their
plane tickets.

Cross Promotion - You can choose content that gives you the
opportunity to up sell to your own products or affiliate
products. For example, if you sell scented candles online, you
could choose to publish articles about increasing the romance in
your marriage and then include a link at the end of the article
to your candle sales catalog (would you like fries with that?).

SEO Value - Apart from the obvious value of having fresh content
regularly available for indexing, there are other SEO advantages
to article syndication. Most articles are keyword-rich, meaning
that they contain a lot of keywords and phrases that people
might use in search queries. Publishing these articles means
that your site has a better chance of being found for related
search queries. One of my clients noticed their syndicated
article pages ranking in the top 10 Google SERPs for target
keywords within two days of publishing! You can also embed links
within the articles or at the end of articles to related areas
of your site using keyword-rich anchor text.

Increased Traffic & Sticky Content - It's not only search
engines that love fresh content. You'll find that you'll attract
more visitors when you publish relevant articles. Provided you
find ways to interact with your new visitors such as allowing
them to comment or sign up for your article feed, your site will
become stickier and retain those visitors more easily.

Disadvantages
There are really only two disadvantages that I can think of
about using article syndication. One is that the same article
published on various web sites can sometimes be treated by
search engines as duplicate content. So generally, a search
engine will try to determine the original source of the article
and index/rank that page while ignoring all other versions. If
you publish a fresh article quickly enough, you can sometimes be
lucky and have your version of the article picked up and treated
as the *original*. The other disadvantage is that it can be
time-consuming to trawl through the hundreds of new articles
announced daily and choose the ones you want. You also have to
scan them carefully to ensure accuracy of facts and to check if
the author has used correct spelling and grammar usage. But
compared to the costs of paying somebody to write articles from
scratch, I think this is a very minor inconvenience.

Want to get the jump on your competition and increase your
traffic? Use article syndication to publish fresh, relevant
content on your site every day.
================================================================
Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As well
as running a daily Search Engine Advice Column
(http://www.searchenginecollege.com/blog.htm), Kalena manages
Search Engine College (http://www.searchenginecollege.com/) -
an online training institution offering instructor-led short
courses and downloadable self-study courses in Search Engine
Optimization and other Search Engine Marketing subjects.==========================================================

Video Marketing- Its Different Manifestations

2007-09-21T02:38:00.000-07:00

Video Marketing- Its Different Manifestations

By Punam Parab (c) 2007

Just go through these facts and figures:

· "This [online video ads] could very well become the dominant
form of online advertising... probably within the next 18 to 24
months" - Bob Hanna, senor vice president of sales with Burst
Media-a group that offers publisher sites to advertisers.

· Online video ad spend is to surge by 89% in 2007 and is
poised to grow and in 2010 will be worth around $2.9 billion.
- marketing vox.

· At some time early in 2010, one in 10 dollars devoted to
internet advertising will go for video placements - David
Hallerman, a senior analyst with eMarketer and author of the
report 'Internet Video: Advertising Experiments & Exploding
Content'

Well, if you have a sharp mind [and even if you don't], you
cannot but notice the rising fortunes of video marketing. Video
marketing is the next big thing in the world of Internet
marketing.

Video marketing entails the use of video for conveying your
message to the audience. Most experts believe that videos are
more effective when it boils down to establishing an engaging
and interactive platform to communicate with the target
audience.

If you too are interested in entering into the world of 'online
video marketing', then it will augur well if you are aware about
the various forms of video marketing.

Video advertising is one of the basic forms of video marketing.
In case of video advertising, the advertiser makes use of the
video that is already being run across TV channels. Usually, the
video is edited to shorten the duration. This also makes the
video more appealing to the online audience. At times, the video
might be stripped of its sound to fasten the downloading speed.

However, experts believe that running the same video for your
Internet marketing campaign as well as on TV channels is not a
good idea. According to Amit I. Budhrani of Alza Management
Institute, "Most advertisers feel that the content for a video
advert can be borrowed from their own TV commercials. However,
this is not the case. One needs to clearly differentiate between
a video advert and an advertisement made for the TV. Video made
for a TV can never replace video that is required for the
Internet. And it will not make a good impression about the
company in the eyes of the people since they can quickly make
out that the ad has been copied directly from the TV. If this
happens then one is likely to lose out on viewers since people
will not care to view the ad of the company ever again. Hence
the company will loose viewers instead of gaining them. And this
will be a very big loss of opportunity."

Budhrani also adds that, "People are not going to spend their
bandwidth on ads that can be seen on TV. In other words, if you
have to capture the attention of the online audience, then you
have to present them with fresh content that is creative as well
as engaging."

Ron Coomber of ITV agrees with the opinion put forward by Amit
I. Budhrani of Alza Management Institute. According to Coomber,
"The conventional 30 second television commercial will not be as
effective when presented on the Internet." According to Lanctot
of Avenue A/Razorfish, "It's easy to repurpose TV Ads, but it's
not a good idea. Everyone seems to agree, but they keep doing
it."

However, winds of change are slowly sweeping in. According to
Treffiletti of Carat, "We have some clients who have allowed us
to actually shoot video for [the Internet]. In addition, when
they're shooting a commercial and they have the A roll and the B
roll, the B roll has a lot more life now. We can actually use
that extra footage."

The other form of video marketing that has been attracting the
attention of business houses and corporate sector happens to be
in-text video advertising. In this particular form of video
marketing, a video gets uploaded and subsequently played
whenever a user scrolls over an underlined text.

Experts state that in-text video advertising is a highly
efficient method that can be precisely targeted towards a
particular segment of the online audience. This is because a
person will be induced to take his mouse over an underlined word
only if he can relate with that word. For instance, a young
mother might roll her mouse over words like 'bottle feeder',
'baby diapers', 'infant care' etc. This is because as a mother
of an infant, she can relate with these words.

In-text video advertising is a user-initiated form of
advertising. This means that the video will be played only when
the user opts to roll his mouse over a phrase or a word.

Advertisers also have the option of going in for 'product
placement in video'. This form of video marketing is similar to
'in-film' advertising wherein the product is placed in the
video. For instance, one can notice Omega watches in James Bond
movies. 'Product placement in video' works on the same line
except for the fact that the same is done in the virtual world
and through an online medium.

The products are integrated in the online video. At times, the
viewers are also allowed to interact with the product in
question. This increased interactivity enhances the engagement
quotient of the advertisement.

'Advertiser funded video' is one more manifestation of video
marketing. In this form of video marketing, the advertiser
creates the content of the video but the same is run on
third-party websites. The video seeks to entertain, inform or
educate the viewers as well as to convey the information of the
advertiser to the target audience.

One can also directly deliver the video to consumers via
email. This form of video marketing is known as 'direct video'.
However, this is a relatively new form of marketing and is yet
to be exploited in a big way. The rise of Web 2.0 has allowed
advertisers to deliver videos in HTML [Hyper Text Mark-Up
Language] and thus avoid languishing in the receiver's bulk or
spam folder.

Most experts believe that this form of video marketing has
good potential especially considering the fact that an
increasing number of netizens are now opting for hi-speed
broadband connections instead of the traditional dial-up
connections. This is good news for those opting for 'direct
video' as research has proven that those having broadband
connections are more receptive towards video.

The growing popularity of such sites as YouTube has opened up one
more avenue for advertisers, business houses and the corporate
sector. One can place videos in social network sites. According
to a report that appeared in Reuters, "YouTube, the leader in
Internet video search, said on Sunday viewers are now watching
more than 100 million videos per day on its site, marking the
surge in demand for its "snack-sized" video fare."

Experts state that this particular form of advertising has
great scope provided the videos feature original content [that
is the ideas for the video are not directly uplifted from the
ads that are run on television] and are high on creativity.

And, if you do not want your video to get featured in a social
networking site, then you can always have them displayed on
mobiles. Experts state that since the number of mobile users is
showing a tremendous increase, one can go in for mobile video
marketing. According to Jim Cook of MobiADNews.com, "there
are currently around 2.5 billion mobile handsets in the world,
roughly the same number as TVs and PC's combined."

Those conversant with Internet marketing dynamics state that
mobile users are showing a tremendous appetite for videos. As
MobiADNews.com puts it, "A number of recent studies have shown
that consumers are actually very willing to receive ads on their
phones as long as certain conditions are in place."

Most experts state that people are willing to see videos on
their mobiles as long as these videos are relevant to their
needs and desires. Similarly, viewers also expect something in
return from the advertiser after watching his/her advert.
Experts also believe that mobile video viewers want an assurance
that they can opt-in or opt-out of the video.

According to the Interactive Advertising Bureau, UK, "there are
already many types of mobile video ads available including
banner ads, text ads, search ads, short code response numbers in
print and TV and ads inserted between levels of a game.
Essentially, the choice available to advertisers is as large as
that of internet advertising and it is recommended that - in the
same way as internet – marketers select only the forms
beneficial to their brand and campaign."

Thus, there are various forms of video marketing. Advertisers,
wishing to use this form of Internet marketing, should carefully
weigh the pros and cons of each form of video marketing. They
should also weigh their intentions and objective campaigns of
their online marketing campaign against each form of video
marketing and select the one that will help them to gain maximum
mileage.

As Interactive Advertising Bureau, UK puts it; "online video
takes this to the next level by delivering the content we love
to other portable video players. This leads to accessing video
content in entirely new places; living rooms and cinemas are no
longer the only place to view video."
================================================================
Punam Parab is a freelance writer who takes an active interest
in the field of internet marketing and search engine optimization.
She regularly writes articles that deal with the various facets
of internet marketing and the developments taking place in the
field of internet marketing.(http://www.alzains.com)
================================================================

Copyright © 2007 Jayde Online, Inc. All Rights Reserved.
SiteProNews is a registered service mark of Jayde Online, Inc.

Backlinks - How To Get High Quality One Way Links To Your Websites

2007-09-03T02:21:00.000-07:00

Backlinks - How To Get High Quality One Way Links To Your Websites

By Matt Garrett

There are basically two aspects to SEO, "on page" & "off page"
optimization.

"On Page" SEO is easy because it's totally under your control.
It's simply a case of making sure you have optimized your web
pages correctly.

OK, so there is a bit more to it than that, like keyword
research, keyword density & frequency, which html tags to
use, making sure your site/pages are W3 Compliant, using
relative/absolute internal linking structures to feed the
pagerank where it's most effective, using titles and
descriptions that encourage people to click through from
the SERP's etc.

But essentially, once you know how to do all that, it's not
difficult to get it right for all your pages/sites.

It's also less important in the long run than getting
sufficient links to your site/pages from other sites.

Getting links to your site is fundamental to getting visitors,
and without visitors all the time, effort and money invested in
getting your site up and running, and looking "nice", is
irrelevant.

No Visitors = No Point!
So links are essential to the health of your site, and indeed
your business, but all links are not equal in value to your
site.

Reciprocal links will help, but they are far less effective
than one way backlinks, i.e. links from another site where you
don't have to link back to them. These "One Way" backlinks will
give your site a far greater boost in the search engine results
and bring you more traffic, providing of course that you have
chosen good (relevant) keywords for your links.

There are many ways of getting these powerful one way
backlinks, but most you will have no control over the anchor
text used (i.e. keywords) in the link, which means their "power"
is unfocused and therefore of less use to you in achieving the
targeted keyword results you are looking for.

For example, submitting your site to website directories can be
a very effective way of picking up some high quality one way
links from high PR sites, but you will seldom be able to choose
the keywords/anchor text used for the link, often ending up with
the site name as the link.

This is not a waste of time, as the Pagerank passed to your
site will, with the correct internal linking structure, be
passed on to your sites internal pages, helping them to rank
better for their targeted keywords.

So how can you get highly targeted one way links?
It's fairly common for webmasters to now buy or "rent" links to
their sites through services like http://Text-Link-Ads.com, and
these services will allow you to choose the anchor text, but
they are far from cheap. A link from a PR 8 site can easily cost
$150+ per month. In fact there is now a business model emerging
based on building sites simply to sell these kind of links (see
http://www.LazyGitMarketing. com).

Google has also publicly stated that they disapprove of this
practice and are actively seeking to downgrade the value of such
"paid links", although personally it seems like a valid form of
advertising to me, but maybe I just don't have Google's wisdom
in these matters. ;)

As always in business, there are entrepreneurs who have
identified this need in the market and a whole new branch of
linking services are popping up offering new solutions for one
way backlinks.

I've been testing some of them out over the last few months and
have found a couple that have had a significant positive effect
on the sites I used them for.

The Backlink Solution [http://www.BacklinkSolution.com]
This first solution is a monthly subscription that provides a
network of high quality blog sites for you to post comments on,
including a link to your site(s) using your chosen anchor text.

Note: As you make the link yourself, you can also link to
internal pages on your site to improve their rankings as well,
which you can't do with directory submissions.

It is a manual process, but is easy enough that it can be
outsourced fairly cheaply.

The Pagerank of these blogs varies, but the links provided are
very "natural" in appearance to the search engines, and as you
can post unique relevant content on market related blogs, the
links are highly relevant. You are also limited as to how many
blogs you can post to each month, to ensure that the links grow
naturally over time, rather than all in one go.

Three Way Links [http://www.3WayBackLinks.com]
The internet marketing market is highly competitive, so it's
hardly surprising that another service with a different twist
has popped up from this market.

This is an automated "three way links" system, where you link
to site A, which then links to site B, which then links back to
you. Whilst this is arguably not as powerful as true "one way
backlinks", it's still a significant step above one way
"reciprocal" linking that is the more traditional method used by
the majority of webmasters.

The process is also automated for you, making it very hands
off. You can submit up to 20 sites with just one account and you
can specify three different anchor texts to be used as the links
for each site's, making sure you don't incur any penalties for
over use of just one text link keyword or phrase.

It is also set up to gradually build up the links over time to
make it all appear very natural to the search engines.

Your Own Authority Blog [http://www.BetterThanLinks.com]
There is one final service that I've found to be very useful,
although it is more ideal for people with multiple sites to
promote.

The service gives you your own blog on an existing high PR
authority site. The site has 833,039 backlinks listed in Yahoo
and gets spidered several times a day by all of the major search
engines. For example in June 2007 Googlebot visited it 14,470
times and Yahoo Slurp 52,436 times, so you can see why it's
regarded as an "authority" site.

I have used this to link to brand new sites and had them
indexed by Google within 24 hours, so it's a great way of
getting a new site in to the SE's quickly, and the link weight
will obviously also help any site linked to.

As a side note, I've also found that my blog on this site can
get fairly significant traffic itself when I take the time to
keyword optimize the posts, which is always a nice added
benefit.

I haven't traded reciprocal links for any of my sites in almost
two years, and you can probably see why I don't need to. Using
powerful new linking tools and services like these means I am
able to take total control over the "off page" SEO linking
strategies for my sites in the same way as I do for the "on
page" SEO factors.

Wouldn't you like to do have the same level of control over
your sites search engine rankings?
================================================================
Author: Matt Garrett © 2007
http://www.Mat4.com | 4 Minute Internet Marketing Videos Grab
Your Free Article Site Building tool, Blog Commenting Software &
90 Page SEO Book Now!! http://www.mat4.com/newsletter.html
================================================================

How to Defend your Website from the Google Duplicate Proxy Exploit

2007-08-24T02:41:00.000-07:00

By Sophie White (c) 2007

There is a current and active way to knock a website out of
Google's search engine results. It's simple and effective. This
information is already in the public domain and the more people
that know about it, the more likelihood there is that Google
will do something about it. This article will tell you how it
works, how to get a website knocked out of the search engine
rankings, but most importantly, how to defend your own website
from having it happen to you.

To understand this exploit, you must first understand about
Google's Duplicate Content filter. It's simply described thus:
Google doesn't want you to search for "blue widget" and have the
top 10 search terms returned copies of the same article on how
great blue widgets are. They want to give you ONE copy of the
Great Blue Widget article, and 9 other different results, just
on the off chance that you've already read that article and the
other results are actually what you wanted.

To handle this, every time Google spiders and indexes a page, it
checks it to see if it's already got a page that is predominantly
the same, a duplicate page if you will. Exactly how Google works
this out, nobody knows exactly, but it is going to be a
combination of some or all of: page text length, page title,
headings, keyword densities, checking exactly copy sentence
fragments etc. As a result of this duplicate content filter,
a whole industry has grown up around trying to get round the
filter. Just search for "spin article".

Getting back to the story here, Google indexes a page and lets
say it fails it's duplicate content check, what does Google do?
These days, it dumps that duplicate page in Google's Supplemental
Index. What, you didn't know that Google has 2 indexes? Well
they do: the main one, and a supplemental one. Two things are
important here: Google will always return results from their
Main index if they can; and they will only go to the Supplemental
index if they don't get enough joy from their main index. What
this means is that if your page is in the supplemental index,
it's almost certain that you will never show up in the Search
Engine Ranking Pages, unless there is next to no competition for
the phrase that was searched for.

This all seems pretty reasonable to me, so what's the problem?
Well there's another little step I haven't mentioned yet. What
happens if someone copies your page, let's say your homepage of
your business website, and when Google indexes that copy, it
correctly determines that it's a duplicate. Now Google knows
about 2 pages that it knows are duplicates, it has to decide
which to dump in the supplemental index, and which to keep in
the main one. That's pretty obvious right? But how does Google
know which is the original and which is the copy? They don't.
Sure they have some clever algorithms to work it out, but even
if they are 99% accurate, that leaves a lot of problems for that
1% of times they can get it wrong!

And this is the heart of the exploit, if someone copies your
website's homepage say, and manages to convince Google that
*their* page is the original, your homepage will get tossed into
the supplemental index, never to see the light of day in the
Search Engine Ranking Pages again. In case I'm not being clear
enough, that's bad! But wait, it gets worse:

It's fair to say that in the case of a person physically copying
your page and hosting it, you can often get them to take it down
through the use of copyright lawyers, and cease and desist
letters to ISP's and the like, with a quick "Reinclusion Request"
to Google. But recently there's a new threat that's a whole lot
harder to stop: the use of publicly accessible Proxy websites.
(If you don't know what a Proxy is, it's basically a way of
making the web run faster by caching content more local to your
internet destination. In principle, they are generally a good
thing.)

There are many such web proxies out there, and I won't list any
here, however I will describe the process: they send out spiders
(much like Google's) and they spider your page, take your
content, then they host a copy of your website on their proxy
site, nominally so that when their users request your page, they
can serve up their local copy quickly rather than having to
retrieve if off your server. The big issue is that Google can
sometimes decide that the proxy copy of your web page is the
original, and yours is not.

Worse again, there's some evidence that people are deliberately
and maliciously using proxy servers to cache copies of web
pages, then using normal (white and black hat) Search Engine
Optimization (SEO) techniques to make those proxy pages rank in
the search engine, increasing the likelihood that your legitimate
page will be the one dumped by the search engines' duplicate
content filters. Danger Will Robinson!

Even worse still, some of the proxy spiders actively spoof
their origins so that you don't realise that it's a spider from
a proxy, as they pretend to be a Googlebot for example, or from
Yahoo. This is why the major search engines actively publish
guidelines on how to identify and validate their own spiders.

Now for the big question, how can you defend against this?
There are several possible solutions, depending on your web
hosting technology and technical competence:

Option 1 - If you are running Apache and PHP on your
server, you can set the webhost up to check for search
engine spiders that purport to be from the main search
engines, and using php and the .htaccess file, you can
block proxies from other sources. However this only works
for proxies that are playing by the rules and identifying
themselves correctly.

Option 2 - If you are using MS Windows and IIS on your
server, or if you are on a shared hosting solution that
doesn't give you the ability to do anything clever, it's an
awful lot harder and you should take the advice of a
professional on how to defend yourself from this kind of
attack.

Option 3 - This is currently the best solution available, and
applies if you are running a PHP or ASP based website: you
set ALL pages robot meta tags to noindex and nofollow, then
you implement a PHP or ASP script on each page that checks
for valid spiders from the major search engines, and if so,
resets the robot meta tags to index and follow. The
important distinction here is that it's easier to validate
a real spider, and to discount a spider that's trying to
spoof you, because the major search engines publish
processes and procedures to do this, including IP lookups
and the like.

So, stay aware, stay knowledgeable, and stay protected.
And if you see that you've suddenly been dumped from the
Search Engine Rankings Pages, now you might know why, how
and what to do about it.
================================================================
Sophie White is an Internet Marketing and Website Promotion
Consultant at http://www.intrinsic-marketing.co.uk an SEO and
Pay Per Click firm dedicated to supplying Better Website ROI.
================================================================

Copyright © 2007 Jayde Online, Inc. All Rights Reserved.
SiteProNews is a registered service mark of Jayde Online, Inc.

Web 2.0: Are We Bowing To A False Messiah?

2007-08-22T02:34:00.000-07:00

Web 2.0: Are We Bowing To A False Messiah?

By Barry Densa

Are you absolutely beside yourself – giddy with delight because
Web 2.0 has finally arrived to help you sell more, sell faster,
make you richer, smarter, sexier, and lower your triglyceride
levels?

Whoops, I'm sorry... do you even know what Web 2.0 is?

Web 2.0, in a nut shell, is the latest evolution in the online
experience. The World Wide Web is now... ready... here it is: a
tad more interactive, technologically speaking.

Where does Web 1.0 end and Web 2.0 begin? Beats the heck out of
me! I'm basically your average techno-phobe – the proverbial
anti-Geek, if you will.

Nevertheless, Web 2.0 typically refers to an assortment of
internet-based communication tools and services – such as social
networking sites, wikis, and "new and improved" chat
functionalities.

Writing a book review on Amazon.com is apparently considered
Web 1.0 technology.
I know all of this is a big whoop for some of you, but for
others it's equivalent to the coming of the messiah (for either
the first or second time, depending on which operating system
you're laboring under).

Is Web 2.0 a Boon or a Bane for Consumers and Countries?
For most marketers, their company's website has been a rather
static billboard of sorts. But now, thanks to Web 2.0, a website
can provide visitors, prospects, customers and selected victims,
with a certain degree of "give and take".

You can talk to them, they can talk to you; you can learn more
about them, they can learn more about you; they can "experience"
you, you can "experience them" – in short, the level of
communication through a computer screen has been enhanced.

Some though fear that Web 2.0 will enable online marketers to
become even more intrusive and annoying... or liberating. China,
Saudi Arabia and other fundamentalist and ideologically
illogical regimes could be in for a big-time headache.

Nevertheless, Web 2.0 will eventually give way to Web 2.5, then
Web 3.0 and 4.0 and so on, until ultimately, long after we're
all dust, a computer screen will become a real – not virtual –
portal into whatever exists on either side of the screen.

Actually, there probably won't be a screen anymore; it'll be
more like a turnstile. Yes, the veil will have been lifted. And
the tag line, "Reach out and touch someone", will have reached
its fullest potential.

Here's the Problem...

Nothing has really changed. Web 2.0 will not sell your product
or service for you. Web 2.0 will not negate the importance of
salesmanship in print, in video, in audio, or any permutation or
combination not yet assembled.

All the "old" requirements and admonitions about how to sell,
and sell well, are still in full force.

The Top 10 Steps to Sell Your product – Even When Using Web 2.0
1. You need to identify a qualified market – those who are
ravenously hungry for your product or service. Throwing mud on
the wall and praying it will stick, won't work – never has,
never will.

2. You need a hi-quality product or service that will satisfy
your market's hunger, or fix their pain. No snake-oil scams
permitted.

3. You need to know how to grab your market's attention in a
stimulating and compelling way, so they know your product or
service exists. Waiting for the phone to ring is not a marketing
strategy.

4. You need to prove your product or service's value,
unequivocally detailing at length – why and how your product is
worth the price asked. Nothing is obvious when it comes to
selling.

5. You need to make an irresistible offer. Why must your target
market buy your product or service – and buy it now. Not to buy
and not to believe is everyone's natural first choice.

6. You need to remove all risk – by offering a solid,
confidence-building guarantee. "Trust me" is not a guarantee.

7. You need to anticipate all possible objections, and overcome
them. And don't think for a moment there won't be any. There
will always be objections and concerns – especially for a
first-to-market product or service.

8. You need to ask for the order! Bashfulness and timidity has
no place in sales. Ask, and only then shall you receive. Forget
this, and you can forget the sale.

9. You need to clearly explain what your prospect must do, step
by step, in order to buy, subscribe or inquire. Lead them to
your order page.

10. Take nothing for granted.

Web 2.0 is a tool – another road to get you to market. It will
not replace salesmanship. It can though make online marketing
and sales more effective... if you know what it takes to wrap up
a sale in the first place.
================================================================
Barry A. Densa is one of America's top freelance direct response
copywriters. Visit http://www.WritingWithPersonality.com and see
how Barry easily and quickly converts prospects into buyers
using "salesmanship in print" – and while there, sign up for his
highly regarded FREE ezine, Marketing Wit & Wisdom!================================================================

New..Google Desktop eLert Gadget Messaging System

2007-07-30T11:35:00.000-07:00

"Email is Dead!"
Google eLerts Are a NEW And Unique Line of Communication Enabling YOU to Receive FREE Information on a Myriad of Subjects, From Fishing to Car Racing and From Fashion to Celebrity News Making it BIG in Business...
Whatever happened to the 'good ol' days'?

What happened to the days when you'd hit 'Get Mail' and an eagerly awaited flow of selected communications would trickle into your inbox?

eMail is in its final death throws, no doubt about that!

When headlines such as 'Email backlash in U.S. - as users return to the telephone' start appearing in the mainstream press and celebrities are saying "I am so far behind on email that I am declaring bankruptcy," there's trouble in the offing!

The problems associated with spam, junk and unwanted advertising are finally, painfully suffocating this method of communication ... Some would argue that information sharing itself is dead!

The demise of email has resulted from the basic economic fact that publishers and web users have two opposing requirements.

Those who surf the Internet do so for information – Information providers need to make money!

And we are all aware of the vast amounts of money to be made by supplying valuable information.

Unfortunately, as with all things, the few bad apples have ruined the good things for the good people. The attraction of cold, hard cash has seen the proliferation of junk and spam reach a volume that can no longer be sustained.

At one time a ‘spammer’ only need to send a limited volume of unsolicited mail to earn a living. But with more and more people sending junk the downward spiral gathered momentum. More people sending junk, less people read it, more junk is required to make a mailing pay, more junk, less people read…

Add to the equation companies abusing the trust of customers by promising and not delivering and the working environment for the honest information provider is now untenable.

One fact is clear:

PEOPLE ARE ABSOLOUTELY SICK OF ADVERTISING!

Google eLert Gadget

Set to change the way we send and receive important information

People just like YOU!
You often surf the Web for information of some description, any description ... but here’s the rub: Publishers can’t possibly be expected to provide it without remuneration can they?

Unfortunately, in some cases, publishers have inadvertently crossed the line.

People sign up to mailing lists for a ‘great offer’ and in doing so give their permission for publishers to contact them; what they don’t do is give their permission to be laid siege by a barrage of unrelated advertising.

Just look at your own working day; you turn on the computer and spend the first part of your valuable hours sifting through the junk that got through the filters to your inbox ... and then sorting through the junk folder to retrieve the ‘good stuff’ that got wrongly junked!

To make matters worse, by giving way to public pressure the Internet service providers have added filters, blockers and all manner of software to indiscriminately remove any email that has even a whiff of advertising.

Alarmingly, an important mail you were expecting can now be resigned to the deepest, darkest black holes for committing the heinous crime of containing the word 'free' or 'bargain'.

The result is that publishers who do have something important to send can’t get their message delivered effectively, and worse still, the client often has important and expected mail junked!

It’s a mess isn’t it?

But it no longer has to be this way!

Google eLert Gadget - A Revolution in Communication
THE NEW WAY TO GET THE ESSENTIAL INFORMATION YOU WANT

Developed in conjunction with Google Desktop, eLert Gadget aims to deliver the ‘Best of Both Worlds’, to give back the power to the Web user; to deliver to people the important information they desire whilst allowing publishers to get their essential information across.

Can Anything Be Done About THE DEATH OF EMAIL?

It appears that unfortunately, the plain answer is a resounding NO!

$Billions upon $billions have been spent as a result of, and trying to combat junk mail and spam advertising. Companies have explored absolutely every avenue, side street and back alley in a effort to clean up the problem.

If things were going to improve they would have by now ... instead, it’s getting worse by the week.

The Sad, Inescapable Fact is That email Has Seen its Glory Days

There is nothing anyone can do to stop the spammers and senders of absolute junk; there’s nothing anyone can do about the automated filters that arrogantly resign a carefully crafted message to the junk box … and there’s nothing anyone can do about the self-appointed, faceless, egotistical ‘spam police’ that block mail servers because someone, anyone cries spam.

And there's nothing anyone can do to ensure all your important email messages get to you...

The future of email?
It's bleak, very bleak
There was a time, in 'the good ol' days', when everyone had the right to receive mail from the people they requested it from ... those days are a far and distant memory.

When you don't receive information you request the reason is very rarely the fact that it wasn't sent.

Without getting technical, this is why:

Most Website hosting companies will now only serve double opt in mailing lists. You sign up to a publication, then have to 'confirm' that subscription via email. BUT the spam filters wrongly block commercial confirmation emails! So you never get on a publisher's mailing list and receive the information you requested...

Next, the omnipotent hosting companies will insist on triple opt in, then opt in with a leg behind the neck whilst doing a dance around the computer ... eventually, in a last ditch attempt to keep the lines of communication via email open, BULK MAILING OF ANY DESCRIPTION WILL BE BANNED!

Yes, outright banned ... it's just plain inevitable.

You read it hear!

AND AS A WEB USER, YOU'LL BASICALLY BE BANNED FROM SIGNING UP TO INFORMATION PROVIDER'S SERVICES ALTOGETHER!!!
Google eLert Gadget
A Totally New System Enabling YOU to Get The Information YOU Want

The slate has been wiped clean; Google eLert Gadget marks the beginning of a new era in communication and an incredible opportunity to level the playing field once again.

Publishers of important information get a fast, reliable, hassle-free hotline right to the desktop of their subscribers
Subscribers get the valuable, important information they want ... only the information they want!
There are TENS of MILLIONS of Google Desktop users who enjoy all the benefits and features it offers.

Google have also added the ability to add extra features to their desktop know as Gadgets.

Now, With The Launch of Google eLert Gadget, Webmasters, Authors and Publishers of Essential Information Are Able to Communicate Instantly and Efficiently With Google Desktop Users

How does Google eLert Gadget eliminate the problems associated with conventional email?

Simply this: THE POWER HAS BEEN HANDED BACK TO THE WEB USER ... YOU!
You are now able to choose the publishers of interest and 'grant them permission' to contact you. As there are no open avenues of communication, eLert Gadget users are not open to abuse and indiscriminate mailings from spammers.

You'll never see eLert Gadget user ids for sale by the million - you simply can't contact a Google eLert Gadget user without their compliance; they no longer have to delete the junk ... they just don't accept it in the first place!

This has many major benefits, all of which will ensure Google eLert Gadget becomes the new way for your favourite publishers to communicate with you and get your messages delivered.

Here’s how it works:

Google eLerts

The only limit to the kind of essential information to send is the imagination!

Upon registering users will either have Google Desktop installed on their computer or download it.

The next step is to add Google eLert Gadget

EASY!!!

Users are given access to a Google eLert Gadget admin area; it’s very basic and extremely easy to use. All eLerts can be added and deleted from here ... that's it!

eLerts may say a latest newsletter is ready, it could be letting you know of an upcoming seminar or webinar, it could let you know that an awaited publication is ready for download, it could be an eLert to certain stocks and shares that are on the up, it could be an eLert for a specific item or property coming up for sale or auction…

eLerts could be internal company memos, they could be appointments sent by a concierge service, and they could be hot tips from a valuable gaming service ... they could be as important as schools eLerting parents of their children's non attendance…

The only limit to the uses for Google eLert Gadget is a publisher’s imagination and the fact that Google eLert Gadget does not allow spam or unsolicited advertising.

When published, the eLert is instantly delivered to a subscriber's gadget on Google Desktop and will initially consist of a short headline, which when clicked, will push out a small window containing a brief message.

The Great Benefit For The Web User is a Spam-Free, Information-Rich Environment

Publishers using Google eLert Gadget enter into a ‘Contract of Trust’ with their subscribers to deliver the valuable information they promise and because of this new relationship people are downloading gadgets and subscribing to elerts by the thousands.

BUT THE BEST PART IS STILL TO COME:

THE eLibrary: This is the most exciting innovation and will allow ANY VISITOR to eLert Gadget to subscribe to an information service of their choosing.

Every Google eLert Gadget user manages their eLerts through The eLibrary browsing and subscribing to anything of interest … and if an information service ticks the right boxes, it can be added to a gadget at the click of a mouse.

Getting ESSENTIAL Information Has Clearly Never Been This Easy!

By giving the power back to the Web user, Google eLert Gadget has created a junk-free, hassle-free, enjoyable environment.

By leaving feedback and rating an eLert service, subscribers will ensure quality and relevant information providers are rewarded by higher rankings within The eLibrary.

BUT, Google eLert Gadget has a stark warning for those publishers who attempt to abuse the system, those who think they can endure the practices of junk and unsolicited promotions of the bad old days: TEN negatives in a set period and a service is highlighted to admin who then investigate; and should the need arise, deactivate the offending account.

The absolute best thing about the feedback system is that IT WILL FLAG THOSE THAT ABUSE IT before they do any damage. If admin cannot resolve the issue and the publisher heralds from the old school of junk, then rest assured, they will be deactivated with no hesitation. The integrity of Google eLert Gadget will be maintained at all costs.

The power really has been put back in the hands of those who matter, those lost souls overlooked in recent years – the likes of ordinary web users like you!!!

This basic shift in control will literally FORCE publishers to deliver on quality, this will attract more and more subscribers, eLerts will be welcomed and be more effective … exactly the opposite of the email fiasco!

QUALITY ASSURANCE

An eLert Gadget Icon enables visitors to a website to instantly subscribe to the publisher's eLert service

Keep a look out for the Lert Gadget Icon on websites, alerting visitors that they are an eLert publisher. When the visitor clicks on this link they will instantly add the eLert to their eLert Gadget.
This won’t interrupt the viewing of the website but you will be ready and waiting to receive the eLerts next time one is sent out…

And don’t forget that a massive eLert Gadget Community is growing: millions of discerning users from thousands of publishers all using The eLibrary and finding elerts

The Google eLert Gadget Icon is Set to
Become an Endorsement of Quality

Thanks to the unique feedback system available to subscribers, only QUALITY INFORMATION PROVIDERS will thrive as publishers of eLerts.

Wherever Web surfers see the Google eLert Gadget Icon they'll know the publisher is part of the eLert Gadget Community and committed to reversing the rotten trend towards junk and abuse which has festered in recent years.

At last, the future of information delivery is bright...

At last, web users can finally kiss goodbye to junk mail...

It is Not a Question of ‘If’ Google eLert Gadget Will Change
The Face of Information Delivery But ... ‘How Quickly?’

eLert Gadget Overview

Community eLert Gadget. This Gadget will enable you to subscribe to any of the eLerts contained within the Community section of the eLibrary - you can add any number of eLerts and these will all be delivered to the same eLert Gadget

Exclusive eLert Gadget. These Gadgets are exclusive to a publisher. For example if you just wish to subscribe to eLerts from 'Bill Gates' you would download Bill's Gadget and you will only ever receive eLerts from Bill Gates, no Spam EVER!

As a Google eLert Gadget User you will benefit from:

Ability to receive the information YOU want
Ability to subscribe and unsubscribe from eLerts at will
eLerts do not contain advertising and are FREE... we do not subsidise the eLert service with paid advertising
Receive specialist information via eLert Gadget experts from making cakes to making $$$millions on the financial markets
Receive exclusive information not available elsewhere
Never miss an important news story, financial eLert or newsletter information, unlike email, eLerts will never get lost within the information laden highways of the internet used by traditional email
There is no cost to access any of the eLerts within the eLibrary.

Get yourself over to the Download page where you can download your first Google eLert Gadget.

To Access This Incredible New E Tool:
CLICK HERE:

Scam Alert II: Domain Hijacking

2007-07-27T01:43:00.000-07:00

Scam Alert II: Domain Hijacking

By Douglas Miller (c) 2007
There's a frightening new batch of scams going around now that
can damage your reputation as domain "squatters" steal your
domain name.

There are a number of ways the "game" is played. The first is
entirely legal, if more than a little questionable. In this
version, the name of a city or geographic area is grabbed by a
domain squatter and pointed to... "sites that you wouldn't want
your children visiting."

(We chose that term to avoid getting caught in a lot of spam
filters for the use of the word "p-o-rn.")

A prominent notice is placed on the sites, offering them for
sale at prices that range from $2500 to as much as $500,000!

The idea here is that city officials will feel that enough
damage is being done to the reputations of their towns that
they'll pay to keep them from being associated with that type
of material.

It's obviously safe to say that it's not appropriate to pop
those kinds of images into people's faces while they're looking
for info on a completely different topic.

That's where the pressure on the cities comes from, and why
this is such a disgusting scheme.

In essence, the domain squatter says: "Pay us, or continue to
watch as your city's reputation suffers."

Many would call this blackmail...

The second variation on the theme is not always legal. When
someone takes a trademarked name (or variation of the spelling
of one) or a famous person's name, and does the same thing.

For trademarks or close variations, there's a specific
procedure for addressing the problem. (See the resource section
at the end of this issue.)

For the names of famous people, there MAY be a remedy. But, it
can be tricky -- and expensive.

For example, if someone named John Jones registered
http://WalterCronkite.com and pointed it to one of "those"
sites, Walter Cronkite could probably force the domain away
from him.

However, if someone named Steve Cronkite registered
http://Cronkite.com and did the same thing, Walter Cronkite
would have no recourse. It would be very hard to demonstrate
that Steve registered the domain in bad faith. And if Steve's
son's name is Walter, the same is true for
http://WalterCronkite.com.

If you feel that your name is likely to be typed into a browser
when people are looking for information on you, you should
consider getting both the .com and .net versions of the domain
if they're available.

It will cost you a few bucks to prevent the problem. Fixing it,
assuming you win, will cost you hundreds -- if not thousands --
of dollars.

And there's no guarantee you'll win.

A third version is a bit more benign. It's common among members
of affiliate programs.

In this version, names very close to, or even including, the
trademark are registered. The sites are created to drive traffic
to the affiliates' URL at the main site.

This may or may not be acceptable to the affiliate program
owner. If it is, it's a good technique for getting traffic. If
not, it could get you into hot water. Check with the owner of
the trademark before doing this.

Less benign is an alternative version of this technique where
someone grabs domain names that are close to the trademark of a
competitor and uses them to grab competitor type-in traffic.
This is often done by finding out the most common misspellings
of the real domain name or trademark.

Watch for people doing this with your domain.

Here's the worst version of this -- and it can hit anyone if
they have enough traffic and don't pay close attention to when
their domain registrations expire.

In this situation, someone grabs expired domain names and
points them to "those" kinds of sites. This is a "no lose" for
the hijacker, as they will profit from the traffic even if the
previous owner doesn't pay the requested ransom for the domain.

The more traffic the URL gets, the greater the clickthrough
value to the hijacker. This means more potential damage to the
original owner -- and a higher ransom to get it back.

In effect, your own popularity is your worst enemy in this
case.

The solution to this one is simple -- and very important:
Don't let your domain names expire!

Useful Resources:
If you find yourself a victim of domain hijacking, there is
hope for correcting the problem.

For a more formal explanation of the legal aspects of this
problem, visit: http://www.llrx.com/congress/100200.htm
For specific information on the UDRP (Uniform Domain Name
Dispute Resolution Policy), the procedure for taking domain
names that are being used in violation of a trademark, see
http://wipo2.wipo.int/process1/index.html
For information on taking action under the Anti-Cybersquatting
Act (A US law that provides for damages in addition to the less
severe penalties of the UDRP) see:

http://www.keytlaw.com/urls/acpa.htm
http://www.maineandasmus.com/publications/trademark-articles/acpa-udrp.htm
http://tcattorney.typepad.com/domainnamedispute/2004/12/the_anticybersq.html
If you have a famous name or trademark, the best defense is to
make sure that you register the main variations in both the .com
and .net form. The .org is probably only necessary if you are
heavily involved with charitable activities.

Protect yourself. Scammers come up with new schemes all the
time...

So, keep your eyes open.
================================================================
Douglas Miller is a retired fire service captain, now making a
living working from home. His company Hundred-Fold-Life is not
just a name but also a belief. To learn how to find the best
home based business ideas and opportunities so you can work at
home visit: http://www.clixgo.com
================================================================

Maximizing The Triangle Of Relevancy With Google

2007-07-22T01:07:00.000-07:00

Search Engine Marketing – Maximizing The Triangle Of Relevancy
With Google

Sydney Nelson (c) 2007

The "Triangle of Relevancy" is used to describe the
relationship between the text in a landing page, a sponsored
advertisement and the keyword or phrase that's entered into a
search engine. Google places a premium on relevancy as it
endeavors to ensure visitors have a positive experience by
getting search results relevant to their search terms. I will
outline specific steps an advertiser can take to maximize their
landing pages and sponsored advertisement's effectiveness in
their search engine marketing endeavors.

Relevancy with Landing Pages
The product, if you will, of any search engine is the resulting
landing pages. The page's relevance to the search terms
determines whether the page will show up in a search and at
what position. Google's algorithm scores each page and/or
sponsored ad's relationship to the keywords or phrase and uses
this information to assist in determining the order in which
the landing pages and AdWords ads are placed. The algorithm
also monitors the amount of time a visitor spends on a page and
includes this in the score.

Search engine optimization (SEO) techniques such as placing
keywords in the page's title and throughout the body of the
page can sometimes affect the position of a page in the search
results. But of greater importance to Google's algorithm is
whether or not the keywords are located on the landing page and
whether they are randomly included simply to increase the
density of the keyword on the page.

A common scenario is for Web developers to design a number of
landing pages for the same product specific to certain
keywords. Using this method you can end up with 10 or more
landing pages for each of your products. This can be expensive,
time consuming and difficult to maintain as regular updates are
required on each page.

This can be much more efficiently accomplished by using a
product entitled Search Chameleon (http://www.searchchameleon.com/).
This product uses scripting on a landing page and a related
sponsored ad to adjust the text in the landing page in REAL
TIME according to the keywords entered in the search bar.
The scripting can be used in the page's title or anywhere
in the body. This not only saves development time but makes
page updates much simpler since you're only working with one
page.

It also assures your page will be relevant to the search
regardless of the search term entered. This can be a compelling
factor in a visitor's decision to spend more time on a landing
page. An advertiser is then able to maximize on the relevancy
of their landing pages by automating previously manual
processes.

Relevancy with AdWords and Sponsored Advertisement
The "Triangle of Relevancy" would not be complete without the
search terms being included in the title and/or body of your
sponsored ad. Google and most search engines will highlight the
search terms in the sponsored ad anywhere it shows up. This
allows your ad to stand out and draws attention to the visitor
that your ad is relevant to their search.

So, instead of loading your Adwords campaigns with numerous
non-relevant keywords, your best bet is to use a single keyword
or phrase that's relevant to your ad allowing it show up in both
the title and the body of the ad. This means you should write
several ads specific to a keyword or phrase for your Adwords
campaigns. This not only makes your ad more relevant but it
pre-qualifies your prospect as the ad contains the specific key
terms they're searching for.

Another way to really boost your sponsored ad's visibility is
to have the keyword or phrase in the destination URL at the
bottom of the ad. If you're using an affiliate link, you may
not get as good a click through rate as with a non-affiliate
domain, because people will respond more favorably to your ad
if they think you're the product owner.

The best way to show you're a professional is to use your own
domain name as a redirect to your affiliate site. You can use
the keyword or phrase in a successful ad as the domain name and
your keyword will be highlighted in the title, the body of the
ad AND in the destination URL!

The second best way to show you're a professional is to use a
keyword as a sub-domain for a domain you already own, i.e.,
http://keyword.MyDomain.com. Notice the keyword is in front
catching the eye of the prospect first. An alternative would be
to add the keyword as a landing page name, i.e.,
http://MyDomain.com/keyword.htm. Using these two methods works
best when you have a generic domain name like http://123.com
which will work with any product and does not conflict with the
keywords.

In Summary
The "Triangle of Relevancy" is the most important aspect of a
successful search engine marketing strategy. Google is very
careful to ensure their visitors have a positive experience
with their search engine so they reward the more relevant
advertisers with a higher position in the search results and
their AdWords ad placing. Both the landing pages and the
AdWords ads should focus on specific keywords or phrases for
maximum relevancy.

As previously highlighted, Search Chameleon will allow you to
customize a single landing page, which will update the page
title and body text with the specific keywords or phrase a
visitor enters into the search engine. Search Chameleon is a
proprietary application included in a suite of B2B productivity
software called PromoBlackBox. Also included are Google AdWords
training CDs developed by a top Internet marketing company.
There are a number of additional proprietary applications and
software included that will assist advertisers in maximizing on
the triangle of relevancy.

The search engine marketing landscape is continually evolving
as new technology is introduced. Search engines are continually
updating their processes as developers learn how to counteract
them. One thing that probably won't change is the triangle of
relevancy with the search term, the sponsored ad and the
landing page. People will always want specific answers to
specific questions.
================================================================
Sydney Nelson is a Microsoft MCP and has a BIT Degree. Please go
to http://PromoBlackBoxZone.com for audio and video details.
More articles on search engine marketing can be found at
http://blog.PromoBlackBoxZone.com.================================================================

Copyright © 2007 Jayde Online, Inc. All Rights Reserved.
SiteProNews is a registered service mark of Jayde Online, Inc.

5 Tips to Effective SEO Keyword Research Analysis

2007-07-18T03:03:00.000-07:00

Keyword Research and Analysis:
5 Tips to Effective SEO Keyword
Research Analysis

By Valerie Di Carlo (c) 2007

Keyword research and analysis can be a daunting task, when done
correctly, and expert keyword research is the foundation to a
successful SEO campaign. Many new website owners think the
keyword research analysis process is easy. They think free
tools, such as the Overture Search Term Suggestion Tool is the
profit pill that will bring them instant results.

Unfortunately, the free tools will only give you a rough guide
and a quick indication whether a hunch is worth further
research. These free keyword research tools are limited to basic
information. When performed correctly, expert keyword research
exposes so much more - all the gems that are tucked away deep.

Real keyword research requires research AND analysis. There are
so many aspects to the process that can not be left to chance.
Attempting to do the keyword research on your own is like going
to a veterinarian to fix your car. My advise to all clients I do
SEO consulting services for is to simply leave this task to the
experts who have the correct keyword research tools and
expertise.

Following are 5 tips for effective keyword research analysis:

1. Latent Semantic Indexing (LSI) - Use multi-word phrases
Latent Semantic Indexing (LSI) is a vital element in Search
Engine Optimization (SEO) for better keyword rankings in search
results. LSI is based on the relationship, the "clustering" or
positioning, the variations of terms and the iterations of your
keyword phrases.

Expertly knowing LSI and how it can be most useful and
beneficial for your SEO and the importance it has with the
algorithm updates to search engines like Google, MSN and Yahoo
which will benefit your keyword research for best practice SEO.

LSI is NOT new. Those doing keyword research over the years
have always known to use synonyms and "long tail" keyword terms
which is a simpler "explanation" to LSI. More often than not,
these long tail, less generic terms bring more traffic to your
site than the main keyword phrases. The real bottom line is that
Latent Semantic Indexing is currently a MUST in keyword research
and SEO.

2. Page Specific Keyword Research - Target your niche keyword
phrases for each site page
Probably the most common mistake in keyword research is using a
plethora of keywords and pasting the same meta keyword tag on
every web site page. This is SO not effective! Your keyword
research needs to be page specific and only focusing on 2 to 5
keywords per page. It's more work, but combined with best
practice SEO, gives each site page a chance for higher ranking
on its own.

3. Country Specific Keyword Research and Search Engine Reference
Keep in mind that keyword search terms can be country specific.
Even though a country is English speaking, there are different
keyword terms you must research - and then reference that
country's search engine when doing your initial keyword
research. For instance, UK and Australia may have different
expressions, terminology and spellings (i.e. colour,
personalised). Referencing the terms in the corresponding search
engine is an important element to keyword research that is often
forgotten. So for example, be sure to check the search terms on
google.co.uk or au.yahoo.com. And, of course, if you have 3 to 4
really comprehensive research tools in your arsenal, you will be
able to search for historical, global and country specific
search terms easily and effectively.

4. Keyword Analysis - Cross referencing in the search engines
Once the majority of the keyword research has been done for a
site page, it's time to plug those terms into the search engines
to determine:

* If it is really the desired niche keyword for that page

* To assess the competitiveness of your keywords. Along with
checking the competitiveness of your keywords you should
look at the strength of the competition.

* Are the other sites listed for your keywords truly your
competitors?

* Are the sites listed for your keyword even related to your
industry, products or services?

These critical analyses of keyword phrases are often forgotten.
Since the keyword research and analysis is the foundation of a
successful SEO campaign, you certainly don't want to build your
on-page optimization on the wrong niche keywords!

5. Ongoing Keyword Research - Repeat your keyword research on a
consistent basis
While you may think that you have completed your keyword
research analysis and laid a solid foundation for your SEO, you
need to keep monitoring your keywords and tweak as necessary.
Keywords can change from month to month as keyword search terms
change, genres change and/or if your niche is within social
portal networking sites - to name just a few. Maintaining
ongoing keyword research is essential for best practice SEO.

Most Successful Strategy to Streamline Your Keyword Research
Efforts:
Yes, many website owners will opt to do the keyword research
and analysis themselves with only a marginal effect on an SEO
campaign. It's not the most successful strategy to use for
the most effective results.

To be certain of your keyword data, accurate keyword analysis
should be performed - and cross referenced - across multiple
expert keyword tools.

Effective keyword research lays the ground work for effective
SEO results and can help you kick-start the ranking process -
perhaps even giving you a step up on your competitors.

The most successful strategy to streamline your keyword
research efforts is to hire an expert. Focus your business
efforts on your strengths and expertise and allow the SEO
experts to effectively perform the keyword research analysis
correctly.
================================================================
Keyword Research Analysis
(http://www.seo-web-consulting.com/seo-services.html) expert
Valerie DiCarlo helps companies large and small - worldwide -
enjoy a long term improvement in website visibility, increased
brand awareness, a continuous flow of new sales leads and higher
revenues. To discover how you can improve rankings across
multiple keyword phrases and search engines, go to:
http://www.seo-web-consulting.com
================================================================

Copyright © 2007 Jayde Online, Inc. All Rights Reserved.
SiteProNews is a registered service mark of Jayde Online, Inc.

Do Your Part and Profit From SOS Live Earth 7/7/07

2007-07-07T23:42:00.001-07:00

<

By Bill Wilson

How To Profit From SOS Live Earth 7/7/07

WOW....7 Live shows from 7 continents, including the motherland, Africa.

I'm certain that you'll agree, that there needs to be increased concern about our
Home...Mother Earth!

Here's A Press Release About This Incredible Event:

MSN ANNOUNCEMENT: MORE THAN 10 MILLION WATCH LIVE EARTH ON MSN-MOST SIMULTANEOUS VIEWERS OF ANY ONLINE CONCERT
Live Earth is committed to providing our global audience with ways to
“Answer the Call” and individually make a difference to help solve the climate crisis,”
said Kevin Wall, founder and producer of Live Earth.
“By providing the opportunity to view the shows in their entirety online,
coupled with our unique solutions campaign we’re able to communicate this message
on a mass-scale in a way that engages people and inspires them to act.”

I highly recommend, that if you are at the least concerned about our "Global Climate",
that you at least participate and Sign The Pledge:

Go Here: ==> http://www.liveearth.org
Now, on to our subject at hand.....And that is as an Internet Marketer, you should read the above headlines in a way that truly affects your business.....And that is TRAFFIC!....

Look at the numbers...10 Million Watch Live Earth On MSN!...Now, That's A Powerful Niche!

What If You Had An Internet Marketing Affiliate Program, Targeting That Niche!

Well...Now You Do!....And This Program Has been Showing Concern For "Mother Earth"
well before Live Earth was even thought Up!

It's called: Permaworld and they have always provided Internet Marketers Tools and Resources to assist in their IM Business and contribute to answers to our Global Climate and Earth Related Problems!

Now...just how do you tie these two together and take maximum advantage of this "Huge Niche"?
Just sign up it's F"R"E"E and we will be showing you how, when you become a participating member!

==> http://www.permaworld.org/members/care1
For F"R"E"E Affiliate Membership!
OR:
==> http://www.permahost.com/members/care1
For An Incredible and Comprehensive Hosting Program!

Get Started Now and Obtain New Tools and Resources for your Business and Do Your Part In Saving...Mother Earth!

For SEO Beginners: Twelve Definitions You Need To Know

2007-07-02T02:01:00.000-07:00

By Mike Tekula (c) 2007

SEO is a trade that exists solely on the internet, and even then
it is comprised almost entirely of the hot air of so-called
"expert opinion." Plenty of it blowing around these days as
search maintains position as one of the most important
marketplaces in the modern business world. Many DIY webmasters
will end up searching for blog entries, articles, informational
web sites, etc to help get them up to speed. The problem is that
in most cases certain key terms are flung around like household
names while the people doing the flinging are way out of touch
with the average web browser. What some of us don't realize is
that not everyone knows even the basics of SEO.

This list of twelve SEO-related definitions in alphabetical
order (with notes) serves as a great companion for your initial
SEO reading. Read alone it will get you up to speed on some key
terminology that you'll need to know to intelligently engage the
ever-changing world of SEO.

* Algorithms.
A search algorithm is, in short, the incredibly
complex mathematical formula that a search engine uses to "rank"
web sites for keywords. Based on a huge number of variables and
calculations, algorithms are among the most closely-guarded
secrets on the internet. Why? Imagine if they were leaked -
suddenly the less-than-honest would have a very specific
guideline to follow in climbing to the top of search results in
a less-than-organic way, ruining the quality of Google's search
results and their entire competitive advantage with it.

* Bot or Bots. See also "crawlers"
* Crawlers. Googlebot, for example, is a search engine crawler.
Googlebot periodically traverses the web in record time,
indexing content, links - everything contained in page source
code - and storing it in Google's search index. Then, when a
user visits Google and enters a search phrase, the index,
filtered by the algorithm, is what the user gets. Please note:
there is some delay in this process since the results you're
getting are from the index and not the live web.

* Directories.
When webmasters realized just how much power
inbound links have in determining search rankings they quickly
set out to do two things: 1) get inbound links and 2) set up web
sites where other webmasters could achieve inbound links
(meaning big traffic revenues for the site). Hence the directory
farms you'll find today. Link building has been a priority on
the list of any SEO-savvy webmaster for years, and as a result
"quick fix" directories that allow streamlined listing
submissions get a ton of traffic. However, Google and the other
major search engines are on to this tactic, and the word among
SEO "experts" is that the benefits of listing your site at
directories are diminished if not gone.

* Frames.
Frames are a way of laying out a website with multiple
documents in one browser window. Essentially, there is one main
document which contains the frameset tag - this document
specifies the dimensions/placement of the frames and also the
documents that will "populate" those frames. From an SEO
standpoint the use of frames for your layout is not recommended.
Since frames do not use links in the same way, and since links
may point to one frame from another, they may cause serious
problems for crawlers. Additionally, there are almost no uses
for frames that can't either be 1) duplicated with other methods
or 2) thrown away without much fuss. If your site was built with
frames and you're thinking you don't want to rebuild - it might
be tough luck if you're interested in optimizing for search.
Consider it a learning experience - build yourself a CSS-based
layout.

* Gateway Pages.
Also "doorway pages." Although there isn't a
real consensus about what these pages are, their function is
always cited as their definition. In other words, these pages
are created to "rank well in search engines" by playing to the
algorithms. Often viewed as "spammy," "gray hat" or even "black
hat." However, any page written with search in mind, and geared
towards search, can be construed to be a "gateway page." The
difference between a page well-optimized for search and a
"gateway page?" No clear lines there, but quality of content is
probably the determining factor.

* HTML.
Okay, most of you probably know this one, but there are
probably some of you who don't. HTML stands for Hyper-Text
Mark-up Language, and it is the core building block that has
made the web the greatest modern tool for business, social,
informational, political and any other causes. Search engines
look exclusively at a web page's HTML code to determine its
relevance. Therefore, it's a good idea to pay attention to HTML
and familiarize yourself with proper tagging techniques if
you're hoping to get a good handle on SEO.

* Link Popularity.
Inbound links are probably the most important
optimization point for web pages. Number, quality, trust - these
are all factors that affect the value of an inbound link. Going
back to the HTML root of search, link popularity (in terms of
quantity) measures how many pages point to your site using
anchor text (link text).

* Link Building.
In short, the process of gaining links at other
web sites pointing in to pages on your own.

* Link Baiting.
The process of generating high-quality content
on your pages that users will appreciate and link to voluntarily.

* Meta Tags.
Meta tags are found at the top of a page's source
code. They are used to specify certain things that might not be
found in the page content. They also allow webmasters to put up
certain "flags" that search engine crawlers can react to. There
are many Meta tags available for use, and many of them can help
with SEO to a great extent and for a variety of purposes.
However, Meta tags are no longer used in the way they originally
were - as a place to stuff keywords to drive your site up in
rankings. Some webmasters out there are still doing this, but
they are decidedly behind the times and unaware of the
impending, or already cast-down, penalties.

* Robots.
See also "crawlers."

* Search Engines.
If you don't know what a search engine is
congratulations on finally making it out from under that rock.
Search engines are essentially programs that scan an existing
index of the web based on a query of search terms, or keywords,
that a user enters. However, the word more commonly refers to
companies as a whole - Google, for example, controls a search
engine, while Googlebot is the crawler that gathers content for
its index, but most users and webmasters think of a search
engine as the whole package.

* Search Engine Marketing.
Most often this refers to
Pay-Per-Click marketing in which an advertiser bids on chosen
keywords and writes several ads to be displayed should their
bid achieve placement. These ads are displayed in the
"sponsored" section of search engine result pages (SERPS).
However, in some circles this term is used to refer to any
action taken to gain rankings both paid and organic.

* Search Engine Optimization.
This one is open to
interpretation. It is quite often used to encapsulate a huge
amount of different tactics. On-site optimization, off-site
optimization (link building, etc) and many other techniques all
feasibly fall under the SEO blanket. However, there is an
obvious difference between optimizing a page's code to be clean
and search friendly and writing link bait that will be popular
and get linked to.

* Search Engine Results Pages (SERPs).
The pages resulting from
a search engine query run by a user. Webmasters review these
pages to determine where their pages are ranking for certain
search terms.

* Spamming.
Basically, any unnatural effort to bring a page
higher in search results. What constitutes spam is open to some
interpretation, but the only interpretation you need to worry
about is that of the major search engines. If Google, for
example, considers a technique "spammy" you'd be wise to cease
at once.

* Spiders.
See also "crawlers."

* Submission.
For SEO this has traditionally meant submitting a
web site to search engines so they'll know about and crawl it.
SEO firms offered submission services as a big selling point to
bring in clients. However, for a long time now submitting your
site to search engines hasn't done jack. They're all much
smarter now - just focus on gaining quality inbound links and
your site will be indexed in no time.

This is just a sample of the core vocabulary associated with
SEO. Is this all you need to know? Absolutely not. But in my
experience these are the words and phrases that newcomers have
the most trouble with. If these definitions help one person have
a better understanding of SEO, then I will be satisfied.
================================================================
Mike Tekula handles SEO, SEM, usability and standards-compliance
for NewSunGraphics (http://www.newsungraphics.com/), a Long
Island, New York firm offering Search Engine Optimization
(http://www.newsungraphics.com/search-engine-optimization.htm),
Search Engine Marketing, W3C-Compliant web design using full
CSS layouts and all things web design/development.================================================================

Copyright © 2007 Jayde Online, Inc. All Rights Reserved.
SiteProNews is a registered service mark of Jayde Online, Inc.

Increase Search Engine Traffic With Quality Content!

2007-06-27T01:25:00.000-07:00

By John Dow

Every web site owner wants to increase search engine traffic.
It's free and the visitor is targeted to your subject matter,
product or service. What more could you ask for in search
engine traffic? The downside is that you need to understand
search engine ranking methods and that is quite a challenge for
many.

The number of opinions and "experts" on ways to increase search
engine traffic is overwhelming. And regardless of what anyone
might tell you, they're all guessing. The search engines
themselves don't divulge how their methods work for one simple
reason. As soon as anyone figures out the method, there's a mad
rush to implement changes based on the method.

In a perfect world, where there were no scoundrels, this might
not be a factor. Everyone would organize their web site
information so that a visitor could easily find what they
are looking for, and life would be good. But we certainly don't
live in a perfect world and scoundrels are everywhere.

So we are at the mercy of the search engines to help us sort
through the clutter to find what we want. And that's the value
that the search engines provide, accurate and meaningful search
engine results that are related to the search terms or phrases.
So it goes back to the quality of content, that's the only
common factor in all 3 major search engines' ranking methods.

Each of the big 3 (Google, Yahoo, and MSN) search engines use a
little different method and technology to arrive at any given
web site's ranking under specific search terms. As mentioned
above, no one knows exactly how each method works. But you can
test different strategies and methods to see how they impact
your rank.

And therein lies the only true method of determining what the
search engines might look for when ranking your web page on
specific search terms. I'm sure most of us are aware that most
processes can be expressed in mathematical equations. I'm not
sure if that's the best method for search engine ranking, but
it is the most popular for the search engine ranking process.

And consider the fact that when someone has determined (or
thinks they have determined) one of the factors used in search
engine rankings they beat it to death. Every discovered aspect
in the past few years has been exploited immediately to the
point of the search engines abandoning the tactic. As soon as
the search engines see that someone can beat the system, they
change it.

That's one of the big reasons you see constant change in
ranking methods. Since there is a tremendous amount of revenue
at stake for all concerned, i.e. sales of products and services
for the web site owners, plus the advertising revenue for the
search engines, any advantage is huge.

If you would have tested and tracked all the changes and
methods in search engine rankings for the past few years, one
constant factor would stand out. This is also one of the most
misunderstood and often overlooked elements in search engine
ranking for a specific term.

So what's the one thing that the search engines can't change
about their mathematical algorithms? You got it, CONTENT! The
search engines can play with the process, methods, or means to
judge web site content. But, if web site owners stick to the
basic philosophy of providing meaningful content, in relation
to the search term, the impact of changes are far less, if even
felt.

And that is where many web site owners run afoul of getting
good search engine rankings. Many jump on the bandwagon with
every new revelation in search engine strategies based on the
latest changes. It's the old forest and trees scenario,
Internet style. Even if you get a slight advantage from all
these "new" tactics, it will be short lived. As soon as the
search engines catch on that you are working the system, they
will change the system.

So the best way to increase your rankings for a particular
search term is to provide meaningful information or content
based on that search term. Here a few guidelines I've found
that help:

- Make sure you focus on the subject matter (don't try to
satisfy too many terms with one web page).

- Get inside the searcher's head – figure out what they want
and give it to them.

- Be specific and provide details – don't generalize and be
descriptive.

- For a sales page use benefits and features to fully explain
the problem and the solution.

- Update your information often – setup a schedule to update
and add more content.

There are many sub factors that can have an impact on how well
the search engine bots can determine the value of the content.
The search engine bots are software programs that go out and
"read" your web page and then provide the information to rank
your web pages on what they discovered.

You'll find many "experts" who will give you a hard list of
items and how to present this information. And I don't disagree
with suggestions to include the search term in your web page in
key areas like title, description, and font designations like
H1. That helps the search engine software bots to determine the
content.

But I've seen web pages with no meta-tags, title, or
description but that had rock solid content and still had high
search engine rankings on a particular search term. So make it
easy for the search engines, but always remember that the
content is the single consistent factor in search engine
rankings.

There are a lot of different aspects to consider when trying to
improve your search engine ranking, and increase search engine
traffic. The keyword and phrase research, interpreting the
search term or phrase to provide the best result, reviewing
other popular web sites with the same intentions, linking to
other like content web sites, and more. How you present the
information and content is also an important issue.

But all those factors come after good content. So if you start
with providing the best content, you can't go wrong. After all,
this is both an art and a science, not to mention a moving
target. If you would like to learn more, please visit our
other article links below.
================================================================
Go here to check out some recent case studies
http://www.jdwebworks.com/search-engine-marketing-case-studies.htm.
Get better results with SEO Web Site Design,
http://www.jdwebworks.com/seo.htm.
================================================================

Copyright © 2007 Jayde Online, Inc. All Rights Reserved.
SiteProNews is a registered service mark of Jayde Online, Inc.

Web 2.0: Way Of The Future Or Marketing Gimmick?

2007-06-18T09:16:00.000-07:00

Mikhail Tuknov (c) 2007

The term Web 2.0 has come to dramatically increased usage over
the past few years. Many people have since begun to appropriate
this hot new buzzword for their own websites while others are
not quite so eager to embrace this new concept, considering it
little more than an inappropriately named web-marketing
gimmick. It has clearly polarized the web into two opposing
camps, of adherents on the one hand and skeptics on the other.
Yet in spite of all this - or perhaps because of this - there is
still plenty of confusion and controversy surrounding Web 2.0.
What is it exactly? And are the changes to the way the Internet
has come to be used in recent years really significant enough to
warrant this name?

The phrase itself is attributed to O'Reilly media, the company
who coined it in 2003. Subsequently, the first Web 2.0
conference, which was held in 2004, brought it into widespread
public consciousness. A series of conferences hosted by
O'Reilly media has made the term even more popular than ever
and facilitated the adoption of it by many industry pundits.
The term as it has come to be used by O'Reilly media, refers to
what many in the Internet industry perceive to be the second
wave of Web-based communities and hosted services, following
the first wave of communities which flourished during the
initial Internet boom. These web sites encompass social
networking sites, wiki sites and folksonomies - all of which
share the trait of encouraging and facilitating content
collaboration and sharing among its many users.

Perhaps some of the confusion surrounding the use of the term
Web 2.0 stems from the fact that it does not actually signify a
change or an update to the technical specification of the World
Wide Web as we have come to know it. Instead it more
appropriately describes the widespread changes that many
systems developers have implemented in the way that they use
the existing web platform. The founder of O'Reilly media, Tim
O'Reilly has himself termed it a business revolution in the
computer industry that was caused by the move to the Internet
as a platform. He further goes on to say that attempts to come
to grips with the rules for success on that new platform is an
integral part of Web 2.0.

On his own blog, which can be found at
http://radar.oreilly.com/archives/2005/10/web_20_compact_definition.html,

O'Reilly wrote a compact yet more detailed definition of the
term and refers to Web 2.0 as his view of the network as a
platform that encompasses all the devices that are connected to
it. According to him, Web 2.0 applications are the applications
that are in the best position to take advantage of most of the
inherent benefits of that platform. The means by which they can
achieve this is through the delivery of software to the public
that is continuously updated and generates its content through
the merging of data from many different sources, which may
include the individual end user. The Web 2.0 applications in
turn generate their own data as well as services in a way that
other users can readily mix according to their own needs. This
paradigm clearly goes beyond the nature of Web 1.0 into a
network that is built upon as O'Reilly calls it "(an)
architecture of participation". The end result is a richer web
experience for the end user by way of applications that
actually get better the more they are used.

To further illustrate the differences between Web 1.0 and Web
2.0, it may help to view Web 1.0 as primarily focused on the
connectivity between computers and a way to make technology
work better for computers, while Web 2.0 strives to link people
together and make technology work better for people.

While some people would disagree with this last
illustration - and indeed claim that the opposite is actually
more accurate - the fact remains that the Web 2.0 is increasingly
reliant on the varied input from its users and the dividing line
between people and technology is becoming more and more blurred
as time goes on.

While computer mediation is still - and will probably remain for
the foreseeable future - an integral part of the new
paradigm, the utilization of the collective input from its
users will bring about a continuous improvement of the
particular application based on the same users' interaction
with it.

The clear shift in focus from "technology" to "people" is
perhaps no better illustrated by the change in technological
demands from the '90s to the present. While many users
previously focused their requests on solutions to very specific
technological demands, the overwhelming clamor nowadays is for
applications that allow for far more end user intervention and
input.

The controversy rages on as to the validity of the term Web
2.0, but by all indications it seems that it is here to stay.
================================================================
Mikhail Tuknov is a http://www.infatex.com search engine
optimization specialist providing web site search engine
optimization (SEO), pay per click (PPC) management and web
analytics services.

Using Social Media Marketing to Promote Your Specialist Information Website

2007-06-11T03:41:00.000-07:00

By Miles Galliford (c) 2007

Before I get started, it is worth defining social media. It
has become a widely used and abused term that means
different things to different people.

My definition of social media is:
'online technologies and practices that people use to share
their opinions, insights and experiences with each other.
Information can be shared as text, images, audio or video
via blogs, message boards, wikis, RSS, podcasts and social
networking sites'.

At the heart of social media is the ability of individuals
to interact with other people so that they feel involved
and part of a community. A big part of this phenomenon is
the activity of finding, sharing and recommending products,
services, events and experiences to like-minded people.
This is where social media crosses over with marketing.

Social media can be a great way to have your website
promoted by word-of-mouth.

If you can get people to talk about and recommend your
services to their peers, it is more powerful than any
marketing you can buy. So how can you get started?

How Can You Make Social Media Work for You?

The good news is it is easy to start the process of using
social media to promote your website.

1) Create a MySpace Page
MySpace (www.myspace.com) is the largest and best-known
social network. Individuals create profiles about
themselves and then invite similarly minded people to
become their online friends. When someone becomes a friend,
you can communicate with them and subtly direct them
towards your own website.

Setting up your own page is simple and free. Go to
www.myspace.com and follow the instructions. Put up a brief
description about yourself and a link to a more detailed
biography page on your own website. Remember, the goal of
this page is to drive people to your own site so make sure
you get plenty of links included without overtly promoting
your website.

Spend an hour every week developing your site and building
your list of friends. Invite relevant people to comment
about your website.

2) Add Bookmarking Links to Your Article Pages
A big part of the social web is the ability for people to
build lists of their favourite sites or articles. People
with similar interests can then share their lists and
benefit from other people's recommendations. If your
website has free content, you should make these articles
easy to bookmark or add to favourites lists. There are a
lot of internet sites that now host and share bookmarks.
You can add links to these sites to your article pages.

There are two ways of doing this. You can go to each of the
leading bookmarking sites and download their code and links
onto your site. The ones that you should include are:

• Digg - www.digg.com
• Technorati – www.technorati.com
• Del.icio.us – www.del.icio.us
• Reddit – www.reddit.com

However, if you go this route it can be time consuming and
you will omit many of the potential bookmarking sites. The
alternative is to put a link to AddThis.com
(www.addthis.com) on the foot of each page. This gives your
users access to over 30 bookmarking sites.

3) Add an RSS Feed
RSS stands for Really Simple Syndication or Rich Site
Syndication, depending on who you ask. RSS allows people to
be notified every time new articles are added to your
website so they can keep up to date with your content.

Ask your developer to create some RSS code for your website
and then put a link on all of your pages to the RSS code
page. The link should be a small orange rectangle with the
letters RSS in white.

Publish your RSS feeds at Feedburner (www.feedburner.com)
to encourage distribution and interest.

4) Email to a Friend
Enabling people to easily email an article to a friend is
not typically bundled under the heading of social media
marketing, but in my view it is another way to encourage
people to share and recommend your content. Add an 'Email a
Friend' link to all of your content pages.

5) Add a Forum
Having a Forum on your website is a great way of building a
community around your subject area. Monitoring the forum
will both give you a chance to understand what people are
discussing and promote your expertise by adding your own
comments.

The downside of a forum is it does need to be carefully
managed. You need to allow people to make negative comments
so they don't feel they are being censored, but you have to
stamp out aggressive behaviour, personal insults, spam and
meaningless rubbish. This can be time-consuming work, so
don't bother with a forum unless you have the time to do it
properly.

Non-technical people can pay to use vBulletin
(www.vbulletin.com). More technical people can use a free
opensource solution such as PHPBB (www.phpbb.com).

You can register your forum with BoardTracker
(www.boardtracker.com) to make it easier for people to find.

6) Create How-To or Product Review Videos
It has never been easier to create short videos that can
demonstrate your expertise. How-to videos are very popular.
For example, if your website is about Making Money on eBay,
you could create a short video on "How to Take Perfect
Photos for Your eBay Listings". Make sure you have your
website URL on the opening and closing sequence of your
video to promote your website.

Post your videos on YouTube (www.youtube.com) and Google
Videos (http://video.google.com/). Give it a catchy title
and teaser to get people interested. Also link to the
videos from your own website.

7) Share Your Photos
If you have photos related to your subject area, post them
on photo sharing websites such as Flikr (www.flikr.com) and
PhotoBucket (www.photobucket.com). For example, if your
website is about steam trains, take a camera to your next
steam train show and post the pictures on these sites.
People searching for steam train images are likely to try
these sites. They can then follow the link on the photo to
your website. P.S. Remember to include links back to your
own site from the images.

8) Create a Blog
Blogs are very simple content sites where short articles
are listed one after the other on the home page. They are
usually used to write about current events or comment on
news.

Some successful content websites are blogs. Some are much
more like magazines with feature articles. If your site is
more feature-based, consider starting a separate blog that
can be more informal and brief. Update the blog every day
even if it is with just one- or two-sentence comments.
Blogs that are infrequently updated quickly lose their
audience.

Use the blog to drive traffic to your main website.
You can get basic blogging software for free. Try Wordpress
(www.wordpress.com) or Blogger (www.blogger.com). For a
managed service, try Typepad (www.typepad.com).

In many ways, today's social media technologies are still
fairly primitive, but I can say with confidence that the
phenomenon that they have created - of customers taking
control of the buying process – is here to stay. Customers
will continue to get stronger, so publishers, manufacturers
and anyone else with customers better start listening to
what they are saying.

One last point before I finish. It's really a word of
warning. Once you adopt the social media marketing
techniques, you are inviting people to comment about your
service. You must be ready for negative as well as positive
feedback. Good companies listen to the feedback and make
positive changes. Poor companies ignore it or worse still,
call their lawyers to fight it.

If you jump into the social media world, be ready to
participate, listen, learn and take action.
===========================================================
SubHub provides an all-in-one solution to enable you to
rapidly design, build and run your own content website.
Publish for profit on the web. Website: http://www.subhub.com
SubHub Articles Feed:
http://feeds.feedburner.com/SubhubStartASubscriptionOrMembership
Website-OnlineMagazineOnlineJournalOnlineNewsletter?format=xml
===========================================================

Optimizing Content for Google's Universal Search

2007-06-05T23:50:00.000-07:00

By Claudia Bruemmer
By now, you've all heard about Google's new Universal Search
concept, which combines all the information within its vertical
databases into one index to serve a single set of Web search
results. As you can imagine, this will require some adjustments
to standard search engine optimization techniques. If you have
been following the Bruce Clay methodology, then you should
already be on the right track to optimizing every aspect of your
Web site that is under your control. With the arrival of
universal search, it's not just a good idea; it's a
necessity.

Google Vice President of Search Products and User Experience
Marissa Mayer said the company's goal for universal search is to
create "a seamless, integrated experience to get users the best
answers." Mayer stated on the official Google blog that the
universal search vision would be "one of the biggest
architectural, ranking, and interface challenges" the search
engine would face.

Mayer first suggested this concept to Google back in 2001. Since
then, the company has been building the infrastructure,
algorithms and presentation mechanisms needed to blend the
different content from Images, Video, News, Maps, Blogs et al
into its Web results. This is Google's first step toward
removing the partition that separates its numerous search silos,
integrating these vast repositories of information into a
universal set of search results. The object is to make queries
more relevant for users, but what are the ramifications for
SEO?

Google Relevancy Challenge
Based on industry research, Google has a relevancy problem
because the database is too vast. Back in 2005, Jupiter Research
touched on this, stating it identified an opportunity for
vertical search engines. The study inferred that general search
engines were good at classifying vast amounts of information,
but not very good at serving results that helped users make
decisions.

A year later, Outsell came out with "Vertical Search Delivers
What Big Search Engines Miss," a study that also mentioned the
opportunity for vertical search due to dissatisfaction with
general search engines. This report published the oft-quoted
fact stating that the average Internet search failure rate is
31.9 percent. The study identified two market trends
contributing to the growth of vertical search – failed general
searches and rising keyword prices in paid search.

Another noteworthy study was conducted by Convera. Over 1,000
online business users were asked about their search practices,
successes, and failures. Only 21 percent of the respondents
thought that search queries on general search engines were
understood, a mere 10 percent found critical information on the
first try in general search engines. This study concluded, "To
date, professionals have not been adequately served by consumer
search engines."

The results of these studies show that Google and other general
search engines are challenged to produce relevant results,
suggesting vertical and niche search engines could eliminate
such problems because the niche databases contain topic-specific
information, serving targeted, more relevant answers to user
queries.

Google's Solution to Relevancy
Since Google's move toward universal search, one can only assume
it has considered the above problems and decided that pulling
all its databases together, comparing and ranking them
accurately at warp speed, could be the solution to relevancy.
Doing this requires new technical infrastructure, including new
algorithms, software and hardware, which Google has been working
on since 2001 and is now in the process of implementing.
Universal search has implications for search marketers because
it is a departure from the uniformity that characterized search
marketing in the past, requiring adjustments in SEO methodology.
Since the modifications will be implemented in steps, immediate
changes in the SERPS won't be obvious, and there is time to
develop new optimization strategies.

Search Personalization
In addition to universal search, Google is also focusing on
personalization in the SERPs. This means users will be seeing
different SERPS based on their previous queries, if signed into
their Google accounts. Users may or may not notice many changes
in the SERPs due to universal search and personalization,
depending on their level of sophistication and/or powers of
observation. However, marketers will be scrambling. Marketers
will need to get their clients listed into as many niche
databases as possible to increase the breadth of coverage for
universal search. Social media optimization techniques can be
used to enhance both universal and personalized search results.

Universal Search Optimization Strategies
The focus on personalization and universal search requires more
emphasis on social media SEO strategies because of user interest
in creating content and the vast amounts of new multimedia
content created daily on the Web. Marketers are beginning to
drive traffic via social networking sites, and these efforts are
known to enhance search engine optimization campaigns.
Strategies include creating multimedia content such as blogs,
videos and podcasts, and then getting them listed on social
search sites like Del.icio.us, Digg, Reddit and StumbleUpon, as
well as niche search engines like Technorati, Podzinger and
Blinx.

When creating multimedia content, you must ensure that it is
tagged and cataloged correctly. Multimedia content is optimized
through established fundamental SEO techniques, such as creating
keyword-rich, user-friendly content, unique Meta tags, good site
navigation and structure, and implementing a successful linking
strategy. Below are a few suggestions for creating and
submitting multimedia content for several of Google's vertical
databases to gain extended reach through universal search.

Google Image Search: It has always been a good idea to use
images on your site for illustrating your products and services.
Now, this becomes a way for your customers to find your site via
Google Image Search. Optimize your images with descriptive,
keyword-rich file names and ALT tags. Use accurate descriptions
of your image files for the benefit of the vision impaired and
others who might need to view the site with text only.

Google Video (beta): As with optimizing images, use descriptive,
keyword-rich file names for your video files. Also create a
keyword-rich title tag, description tag, and video site map.
Create a Web page to launch your video, optimizing content for
SEO and using anchor text wherever possible. Besides submitting
to Google Video, also include Blinkx and other social networking
and search sites like YouTube and Podzinger (audio and video
search engine).

Google News: Here's where you can submit your press releases for
display as "news" and subsequent indexing. Issue press
releases containing current information about new products and
events your site is involved with and Google News will likely
pick it up.

Google Maps: This is also known as Google Local, a vertical that
has been included in Google search results for a while. Give
your site a local presence through the Google Maps Local
Business Center where local businesses can get a free basic
listing to extend their reach in the SERPs.

Google Blog Search (beta): You all have a corporate blog, right?
This is how modern companies communicate with their customers
and stakeholders. Tag it (digg, del.icio.us, stumbleupon, etc.),
submit to Google Blog search, and extend your reach for Web
searches on Google.

In closing, there are many ways social and multimedia content
can enhance your SEO efforts. Experiment and learn how to use
social media to extend your SEO rankings. As you become aware of
the many niche databases for submitting multimedia content, this
can go a long way toward gaining visibility through Google's
personalized and universal search.
================================================================
Claudia Bruemmer is a writer and editor for Bruce Clay Inc.
(http://www.bruceclay.com/).================================================================

Copyright © 2007 Jayde Online, Inc. All Rights Reserved.
SiteProNews is a registered service mark of Jayde Online, Inc.

Google Goes Ctrl - Alt - Delete

2007-05-24T08:40:00.000-07:00

By Jim Hedger
Three major events took place on, at, or around Google last week
any one of which could radically change the company and its
relationships with its users, advertisers, and ad delivery
partners. Two of the events will have long lasting effects -
the first being Google's look and operation and the second
directly affecting the public's perception of Google as a
trustworthy company.

Chronologically, the events started last Monday with the
introduction of the new-look and feel of Google Universal. The
same day, Google began the process of cleaning up its paid
advertising program AdWords by terminating thousands of poorly
performing "Made For AdSense" sites, a process that seemed to
pick up speed as the week progressed. The week closed with the
premature leak of information from the Fair Isaac Corporation's
ongoing study of billable click-fraud rates.

The last event, the leak of preliminary information from Fair
Isaac, is likely the best place to begin an explanation because
it (the tone of the report) is arguably the primary causal
reason for the other two. It is as if Google suddenly
understands the depth of the public relations problems it is
going to be facing going into the second half of 2007 and is
making very public moves to deal with the root causes of those
problems.

Google's Greatest Problem

Early last Friday morning a press release left the offices of
the Fair Isaac Corporation. The press release stated that Fair
Isaac had been conducting a study on billable click fraud rates
at Google and had found 10 – 15 % of all billed clicks to a
small sampling of accounts had stemmed from invalid activity.
Naturally both the tech and mainstream media made an enormous
issue of the news with virtually every important business or
tech section mentioning the story.

By Saturday, the dust had settled and writers began taking a
second, less euphoric look at the story. As Kevin Newcomb in
Search Engine Watch wrote,

"Media reports (including Search Engine Watch's) saying Fair
Isaac Corp. (FIC) reported industry-wide click fraud at 10 to 15
percent are not accurate. FIC decided to put out a press release
and speak at its user conference about data that was extremely
preliminary, based on a small sample size, and not statistically
significant."

What happened and why was it an important event?

The significance of the media's reaction to the Fair Isaac
report is the media's reaction itself. Within minutes of the
release being issued, stories began appearing in Associated
Press, Information Week, the Wall St. Journal and in other major
publications. Though Kevin is correct in chastising himself and
his colleagues (including me) for jumping the gun on the story,
that so many of us feel there is a story about click fraud is in
itself the story.

Readers have to understand how difficult it is for reporters to
write about click fraud as there is very little corroborating
evidence outside the information we ferret out of advertisers
who complain to us about their experiences. Google and Yahoo are
not known to be forthcoming with information surrounding their
pay-per-click programs. Journalists rely on third-parties such
as Click Forensics, ClickFacts other analytic companies (in
this case, Fair Isaac) to supply us with information which in
turn we supply to you the readers.

The numbers that came out of the Fair Isaac press release
generally jive with those of Click Forensics and the index
maintained by the Click Fraud Network which estimated a 14.8%
click fraud rate at the end of the first quarter of 2007.
Hundreds of other writers simultaneously experienced the same
low-watt, light-bulb moment I did, hoping that Fair Isaac had
provided a solid set of numbers to speculate from.

Unfortunately, as Kevin wrote, it was simply speculation but,
the event did point out a gaping hole in Google's corporate
awning. The press is clearly prepared to expect a 10 – 15% click
fraud rate, as evidenced by the breakneck speed the story made
from wire to writing to print. Perhaps that is the biggest
reason for the second important event from last week.

Google to Close Low-Yield MFA Accounts

Google is sending closure notices to owners of low conversion
"Made For AdSense" (MFA) sites. On Friday afternoon, reports
that Google issued polite emails informing several owners of MFA
type sites that their AdSense accounts are going to be
terminated on June 1 began surfacing at WebmasterWorld.

Google is targeting a large group of people who use the AdSense
system to scam money from advertisers. Some reports have
suggested Google is going after the paid-search arbitrage
community though others point out that though many (if not most)
arbitragers are going to be affected they themselves were not
the actual issue Google is dealing with.

Google is moving to close what are called "MFA" sites. Examples
of MFA sites include parked domains, misspellings and
faux-search engines, all of which tend to have AdSense
advertising on them. When users go to or are somehow driven to
those sites, those who click on the ads make the site owner (and
Google) a little money. Though clicks on these sites might only
be worth 5 – 10 cents, the Internet allows MFA site owners to
run businesses based on huge volumes of purchased and
misdirected visitors. On average, MFA site owners make a few
hundred per month on their sites though in some cases, site
owners can be making tens of thousands of dollars per month.

Obviously, this use of the AdWords and AdSense programs were far
healthier for the MFA site owners (and Google's bottom line),
than they were for advertisers or Internet users. For most, the
halcyon days of MFA are over and those webmasters will have to
adapt to the new rules surrounding ad distribution through the
AdSense program.

As for Google, if cleaning up the system makes advertisers more
comfortable over the long-run, it makes far more sense for
Google to forgo what is to them a relatively minor revenue
source in order to create a more stable advertising environment.
Assuming Google successfully removes MFA sites from its system,
it will have moved a long way towards cleaning up a highly
lucrative arena for click fraud.

Google Universal

The third and perhaps most interesting thing Google did last
week was the introduction of the Google Universal results. In a
nutshell, Google Universal is about tying many of the multiple
search indexes Google maintains into one coherent set of
results.

Google literally has over a dozen types of search result
available, depending on the type of search each user conducts.
Google Universal is their first major attempt to bind all search
types into an overarching set of results.

A good contemporary example might be the recent recall of pet
foods across North America . This is a topic of extreme interest
to pet owners, one that has received a high level of attention
from news, governmental and consumer organizations. A search
conducted for "pet food recall" might bring up results from
general search, news, YouTube videos, radio reports, shopping
search results, etc... Under Google's old system, a user would
have to perform specialty searches to find information kept
outside of Google's general search results. Google Universal
should change that by bringing other file formats into what the
user will perceive as the general search results.

Google Universal is probably the biggest change made to Google
results since the introduction of paid advertising five years
ago. The move was made by Google to present a wider array of
file types to users. It is a logical change that will have
sweeping effects throughout the search marketing industry.
SiteProNews will carry fuller coverage of Google Universal later
this week.

Last week was one of the most significant and startling weeks in
Google's history. From an outsider's perspective, it appears
Google is taking serious action to improve its services on
several fronts. Its greatest weakness is the specter of click
fraud, as evidenced by the speed at which the media bit the hook
dangled by the Fair Isaac press release. It is prepared to forgo
revenues in order to clean up its system and is working to
integrate richer media into its general search results. Any one
of the three stories could have provided months worth of
material for writers in the search marketing space. Together,
they provide a clearer indication of Google's greatest fears and
best intentions. This is likely to be another interesting week
watching Google.
================================================================
Search marketing expert Jim Hedger is one of the most prolific
writers in the search sector with articles appearing in numerous
search related websites and newsletters, including SiteProNews,
Search Engine Journal, ISEDB.com, and Search Engine Guide.

He is currently Executive Editor for the Jayde Online news
sources SEO-News (http://www.seo-news.com) and SiteProNews
(http://www.sitepronews.com). You can also find additional tips
and news on webmaster and SEO topics by Jim at the SiteProNews
blog (http://blog.sitepronews.com/).
================================================================

Forum Marketing Is On FIRE!!

2007-05-14T12:30:00.000-07:00

How You Can Take The Power of Forum Marketing To The Next Level

Review of: Forum Equalizer

Reviewed by: W.E."Bill" Wilson

Forums are one of the most popular ways to advertise your website. This is because it’s not only a great way to get traffic and incoming links, but it’s also a fun way to network with others.

You get to post comments or ask questions. And, in return, you get instant traffic through your website link (after Bill Wilson)… and you get to see the feedback others offer.

Plus, over time, you accumulate high-quality backlinks which helps you claim prized search engine rankings.

A downside of forums is that it often can suck-up your valuable time away from more important parts of your business.

You’ll find yourself spending countless hours reading and writing posts. As a result, any benefits you get out of forum marketing are outweighed by how much of your valuable time is taken away.

Forum Equalizer takes your comments or questions and automatically submits them to a built-in database of over 2,000 forums.

This means that the posts you create once get spread to far more message boards than you ever could have reached on your own.

So, instead of waiting months and years to accumulate a good amount of incoming links from search engines, you can do it in a matter of days!

Forum Equalizer is easy and simple to use. It does take some time to register for all of the forums because many require you to type in image pass codes (that software can’t do), but you can still get this task done relatively quickly because it does fill-in your personal information and click the forum submit button.

A good way to take care the registration is to outsource to a kid who can spend a few hours typing in the image codes.

Other than that, the software runs flawlessly. You just fill-in your comments and click a button to put the software into action.

For the best results, you should try to put in interesting comments with tips or to ask a question that provokes responses. Never just submit an ad.

With a good comment you will find that your posts stay-up for the long-run and for maximum search engine benefits.

To grab your copy and get a quick surge of incoming links, visit:
RIGHT HERE:

Top 10 Sources For Massive Web Site Traffic

2007-05-06T21:30:00.000-07:00

By Titus Hoskins

Experienced webmasters know there are special sources or
places on the web which will send massive amounts of
traffic to your site. They also know, if harnessed
properly, these mega traffic sites will supply any web site
with a steady stream of visitors.

Perhaps the best source of web site traffic is Google.
That's not exactly a Newsflash, but the key to getting
massive amounts of traffic from Google is to go wide and
long. With this strategy, instead of targeting highly
popular keywords which may be too competitive for your site
to win, you create a whole multitude of lesser known long
tail keyword phrases to bring in the traffic.

This traffic takes longer to build but because very few
webmasters bother with these longer phrases, your keywords
will be more stable and secure. Develop a whole list of
these traffic generating keyword phrases and Google will
reward you with a whole flood of targeted visitors stemming
from these thousands of small dribbles of long tail keyword
traffic.

Turning these dribbles of traffic into massive amounts is
not a difficult task. One very effective way to tap into
the entire search engine source of traffic is to tag
everything. Tags are just another name for keywords. As Web
2.0 or Social Bookmarking sites become more and more
popular, tagging will become extremely important.

You must be especially careful of how you tag the content
on your site or sites. If you're using a blogging system
like WordPress, all your categories will be considered tags
automatically. If you're creating URLs, be careful to place
your keyword phrase in your links.

Another effective way to tap into the whole keyword traffic
system is to include your keyword phrase or variations of
it in your articles while promoting your site. Place your
anchor text in your links in the resource box at the end of
each article.

Over time, as these articles become distributed all over
the web, they will create a steady stream of targeted
visitors to your site. Simple, effective and very powerful.

You are probably tired of hearing about Web 2.0 and the new
Social Bookmarking sites but they are some of the best
places for massive traffic on the web. Any webmaster who
has been Slashdotted already knows this fact all too well;
if you get a listing on the homepage of Slashdot.com you
will immediately start receiving thousands of visitors to
your site. It can be somewhat scary.

A similar experience is getting one of your articles
published in ezines run by Addme.com, SiteProNews.com,
WebProNews.com, as well as others. These ezines go out to
hundreds of thousands of readers and can produce massive
traffic back to your site.

However, much of this sudden traffic is only temporary and
most savvy webmasters know it would be wise to try and
capture the contact information of these temporary visitors
for follow-up targeting. Turn that temporary visitor into a
patron of your site by offering a free ecourse or an email
newsletter.

The same marketing technique should be applied to traffic
coming from all these social media sites. Don't think of
your traffic as just numbers in your website's stats, but
rather as potential customers who will return to your site
again and again.

Keep this strategy in mind as you target some of these Top
Sources of massive traffic on the web:
1. Digg.com
2. Netscape.com
3. Ezinearticles.com
4. Del.icio.us
5. StumbleUpon.com
6. Reddit.com
7. Slashdot.org
8. BlinkList.com
9. Furl.net
10. Squidoo.com

You should be actively promoting these social bookmarking
sites by allowing your visitors to easily bookmark your
content. You should be creating your own content on sites
like Squidoo and placing links back to your site.

Of course, there are countless other sources of massive
traffic on the web. Press releases is another effective way
of quickly drawing in massive traffic to your site. Sites
like PRWeb can deliver targeted traffic very quickly and
efficiently.

Another very effective and high converting venue you should
try is Yahoo! Answers, a simple process where users post a
question and other members/experts offer answers. Used
correctly this can be a good source of targeted traffic.

Don't forget other important search engines such as MSN
Live. Traffic from MSN has earned a solid reputation for
converting very well. So optimize your web pages for MSN
Live Search and you will probably see an increase in your
sales as well as your traffic.

Always keep in mind, the underlying key factor running
through all these sources of massive traffic is unique
quality content. You must create good original content on
your sites as well as in your articles and posts. Your
content must be informative, useful or entertaining. For in
the end, it is this quality content that will create the
interest, the links and the massive traffic to your site.

Don't ignore this factor or your quest for massive web site
traffic will be extremely difficult, if not impossible to
achieve.

===========================================================
The author is a full-time online marketer. For the most
effective web marketing software try:
http://www.bizwaremagic.com/bestsoft.htm
Want more traffic? Why not try these excellent free
training manuals and videos:
http://www.marketingtoolguide.com/free_marketing_tools.htm
2007 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.
===========================================================

How To Compete With The Big Boys

2007-05-02T01:52:00.000-07:00

By Jerry Bader

Every business needs to do everything it can to stand out from
the crowd, to differentiate itself from the competition. This is
a major challenge for companies that sell substantially the same
thing as their competitors.

The average business does not have the resources of a
multinational corporation that often uses its substantial
marketing muscle to buy market share or to drive competition out
of the marketplace. Big business also uses its deep pockets to
flood various media with advertising, making them a pervasive
presence.

The Web has always been an egalitarian environment where smaller
companies could present themselves using the same techniques as
the big boys, and if these companies did it well they could
stand side-by-side with their competitive behemoths.

One thing that small and medium sized businesses should take
some comfort in is that many large corporations are notoriously
poorly run, relying on brawn rather than brain to get the job
done. Many survive because over time they have acquired huge
resources, become oligopolies, or they use predatory marketing
practices to stifle competition.

As the Web becomes more and more a multimedia environment,
corporations are starting to use their financial resources, and
inventory of commercial assets and programming (not to be
confused with computer programming), to deliver their marketing
messages. The question is can smaller businesses compete, and if
so, how?

Slipstream Marketing

Dr. Max Sutherland, a Marketing Psychologist and Professor at
Bond University, has written about a concept he refers to as
'slipstreaming.' Anyone who is familiar with motor racing or
even bicycle racing understands that slipstreaming is a drafting
method where a racer tucks behind a front-running rival reducing
wind resistance and saving fuel and energy, and with a quick
move, the challenger can slingshot past the race leader.

The clever implementation of slipstream style marketing
campaigns can allow you to blow by your competition by using the
momentum of well-known and instantly recognizable campaigns.

Slipstreaming references a collective audience memory, a kind of
shared consciousness. Skillful execution draws instant
recognition and an "Oh I Get It!" reaction without a lot of
wasted setup or groundwork.

"Give Me The Same Thing, But Different!"

The key of course is how you make your version different.
What's the twist? Blake Snyder, a Hollywood screenwriter and
author, writes about entertainment executives' constant
refrain, "Get me the same thing, but different." What Snyder
has learned and what he preaches is that movie moguls understand
it's easier to get people to go to a movie they understand and
that was already a success, but the trick is making the new
version different, that is different but the same.

If you think slipstreaming is an easy way to be creative you're
wrong. Being different but the same is not as simple as it
sounds, but success can depend on it. Done poorly slipstreaming
comes off as lame and imitative, but done correctly you appear
clever and cutting-edge, and more importantly you deliver the
marketing message in a way your audience will remember.

There are an endless variety of things you can slipstream:
personalities, icons, slogans, music, advertisements, news
events, pop culture phenomena, movies, television shows,
commercials, and sporting events.

Personalities

One of our favorite personality slipstreaming techniques is the
use of voice-over. It can be implemented as part of a video
campaign or as a stand-alone feature. We have used sound-alike
actors to portray Rod Serling, Sam Elliot, Steve Irwin, Paul
Winfield, Tom Brokaw, and many others.

What makes this approach so valuable is that most people will
relate to the voice as someone they know, or are familiar with,
but not immediately recognize.

This method captures people's attention with the familiar sound
of a famous voice but without the cost of hiring the celebrity.
Often the voice does not even have to be that close to the
original, it's the cadence, delivery, tone, and script that
makes people sit-up and take notice.

Cutting through the jungle of advertising noise is a challenge
for everyone in business and this technique is a very effective
method of getting heard and being remembered.

Television Shows

Another slipstream technique we've used is to play upon the
audience's knowledge and familiarity with certain television
shows. We have created Web-videos, written scripts, added
dialogue and composed music that reminds people of the old
'Twilight Zone' series and the popular A&E show, 'City
Confidential.'

Commercials

One of our most successful Web-promotion campaigns was the
'Multimedia Versus SEO Campaign' (http://www.mrpwebmedia.com/ads)
where we took advantage of the well know Macintosh Versus PC
television commercials. Nobody needed an explanation or setup
to understand what was going on in the commercials. We basically
slipstreamed Apple's television campaign.

Slogans

Slogans are another resource for slipstreaming and if you think
only small companies slipstream, think again. The A&E Network
used the slogan "Time Well Spent" for many years, while The
Comedy Network slipstreamed it with their own twisted version
"Time Well Wasted" - the same thing, but different.

Music

With the popularity of Hip Hop music, the milk marketing board
developed a series of commercials with dairy farmers rapping to
a catchy Hip Hop tune well prancing around their farm animals.
Hip Hop was also slipstreamed by Smirnoff in their Raw Tea
campaign and 'Tea Partay' viral video.

Pop Culture

With the popularity of poker and the World Poker Tour, we
developed a Mike Sexton style character, host of the television
show, for one of our projects. We've even created nostalgia
radio-style audio pitches that hark back to the olden age of
radio plays.

Movies

We created an entire campaign for a client based on the idea,
"Life Deserves A Sound Track" where everyday situations were
described in dramatic style with familiar voice-over announcers,
which was our take on Will Ferrell's hit movie 'Stranger Than
Fiction.'

Sports

We've created presentations using the personas of famous sports
figures like Hall of Fame pitcher and broadcaster Dizzy Dean and
Mel Allan. We created scenarios and scripts using the voices and
personas of World Champion racecar driver Jackie Stewart and one
crazy script fashioned in the style of college basketball
analyst Dick Vitale.

Conclusion

As you can see from these examples, there are an endless number
of ways to take advantage of the public's shared experience. So
the next time you need to come up with a new Web marketing
campaign for your company, think like a Hollywood mogul: Come Up
With Something That's The Same, But Different.
================================================================
Jerry Bader is Senior Partner at MRPwebmedia, a website design
firm that specializes in Web-audio and Web-video.

Want more quality articles and resources to back them up on a timely basis?
Then join the Associates Resources Network.....Simply input your details
in the form located at the right side of this blog!

Thanks for your attention and readership!

Speaking Of Google...Here's More

2007-04-28T02:28:00.000-07:00

Edited by W.E. "Bill" Wilson

Free Google Ads?

As a follow-up to our last post covering the amazing details of Google's Powerhouse
Adsense/Adword Programs...Here's a cover on what appears to be one of the "hottest"
new,offerings on how to exploit the google "treasure trove".

Getting Free Google Adwords? Who would have thought it possible?
But, NY,NY. based, Web Business Secrets LLC, claims to have "Cracked The Adword Code" and figured out a way to get all their Google Ads Free!

Is it Legit? You be the judge...but when something this interesting comes along, we feel it imperitive to let our subscribers know about it.

Read the following article, then visit the site and take your time to investigate!
Then decide if its you! If you don't want to shell out the bucks right now, simply sign up as an Affiliate; Clickbank...and ride the wave..this site is causing quite a Buzz in the Internet Marketing Community, so why let it pass you by?

Finally - A Top Secret Way You Can Get Google AdWords Pay-Per-Clicks FREE

A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!

A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.

And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others.

Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it."

This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret.

Over the course of nearly eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my secret I never had to pay for ... and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines ... all of which I got for free ..."

So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.

He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved.
Again, nothing about his secret is either illegal or robs from the search engines.
One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!"

The northerner revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential."

Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long.

A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things."

One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this."

It is currently available at:

Click Here:

...so you may want to head on over there now and get it.

It's in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level.

While you're there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us?

Google Stuns Analysts Once Again

2007-04-22T22:51:00.000-07:00

by W.E."Bill" Wilson

Go For The Google Gold

Fellow Internet Marketer...
Are you one of the many online marketers that are "sitting on the fence" as to whether Google Adsense is worth your time in your quest for Internet Marketing Profits? Then the following Two (2) related articles should give you a fresh perpective as to whether you should "jump in" or continue to sit on the fence! This first article was pulled from a local newspaper's business section.

"In Quote"

"69 percent jump in profit comes from ad revenue.

Google's first-quater profit rose 69 percent,maintaining the online search leader's penchant for blowing past analyst estimates.

The Mountain View,Calif.based company said Thursday that it earned $1 billion, or $3.18 per share, during the first three months of the year. That compared with net income of $529.3 million, or $1.95 per share, at the same time last year.
If not for expenses incurred for employee stock compensation,Google said it would have earned $3.68 per share. That figure topped the average estimate of $3.30 per share among analysts surveyed by Thomson Financial.

Quarterly revenue reached a new company high of $3.66 billion, a 63% increase from $2.25 billion last year.

After substracting advertising commissions, Google's revenue totaled $2.53 billion. That amount was about $40 million above analyst estimates.

As usual, Google's financial firepower flowed from its ubiquitous search engine, which has become the Internet's largest advertising
network. Google delivered 225.9 billion advertising links during the first quarter, an 85% increase from 122.3 billion at the same time last year, according to data compiled by online research firm Nielsen/NetRatings."

Now..Toss those figures around for a minute and I'm certain that you will come to the conclusion...that this is one of the best "Baskets" Online for you to put some of your "Eggs" into!

If you don't have a Google Adsense Account and want to sign up now,
Simply Click The Google Banner Located at the Upper Right Hand Corner of This Page!

P.S. Here's another good reason why you should sign up for a Google Account
Today!......Scroll down to our Monday, April 9, 2007 Posting and View the Video Clip
on Google's Entry into TV Advertising!.... I don't know about you, but I "smell" big opportunities coming from this news!

Article Two:

Read this opinion regarding Adsense written by two of the Internet's leading online marketers and learn how you can immediately start profiting with not only Adsense, but Clickbank,Ebay,Yahoo and Amazon.com with your own profit pulling Website created for you completely!

What Is Google Adsense and Can You Still make Money With It?

by Rick and Ron Davis
Absolutely!

Google Adsense was and still is a great way to make money
on the internet. It is defined as an advertising program
run by Google. Website owners can enroll in this program
to enable text and image advertisements on their sites.
These ads are administered by Google and generate revenue
on a per-click basis.

Google utilizes its search technology to serve ads based
on website content, the user's geographical location, and
other factors.

Google Adsense is probably the easiest money you can make on
the internet. It is almost like an internet vending machine.
It easily works in 4 steps.

1. Display a Google Ad on your website by pasting some short
script that you can design the look of.

2. A visitor comes to you site and click on one of the ads.

3. You earn a small commission for the click.

4. Once a month Google pays you if they owe you more than $100.

If it is so easy why doesn't everyone do it? This is a
fair question so let's answer it.

Many webmasters do not want to send their traffic away
for pennies on the dollar when they could make more on
each visitor. Another downside to Google ASdsense is they
do not charge the advertisers on a publisher website the
same as they charge to advertise on a Google page.

They charge less for the ads on your site, so you make
less money. This was not always the case and many website
publishers abandoned Google when they made this change
in the fall of 2006.

If you understand that every visitor who comes to your
site is going to leave your site then it makes sense to
put some Google Ads on it. If you can average a click
thru rate of 20% then this means that only 1 out of 5
visitors are clicking on an ad. This still leaves 4
visitors to stay on your site and maybe buy something
else from you.

The key to Google Adsense is understanding the type of
ads to run and where to place them. Every web page has
a hot spot and that is on the upper left hand side.

By blending your ad naturally into the page and placing
it in the upper left hand side you stand a better chance
to get a click and make money. It is generally thought
that a 336 X 280 ad converts better when it is blended
into your page.

There has been much discussion on Google Asense, but
the people complaining the loudest are website owners
who were just building spammy pages with nothing but
ads on them.

A good quality website with quality information on it
and quality traffic coming to it is still making easy
money with it.

You can build hundreds of custom niche pages stuffed
full of AdSense ads for just $19.97 a month.

Why not cruise on over to My ProfitMart Page and
get started on your AdSense,Clickbank,Ebay,Yahoo and Amazon.Com Empire Today!

Click Here To Get Started!

Marketing Blogs and RSS Feeds

2007-04-17T01:11:00.000-07:00

by Brandon Hong

Why Should You Listen To Me?

Hi. My name is Brandon Hong. You may or may not know me. I've set up more blogs and rss feeds than the number of cheeseburgers I've eaten. And I like cheeseburgers!

I've set up more Blogs and RSS feeds that I can remember. I'm also the guy my marketer friends go to whenever they need help with Blogs & Rss.

Plus the fact that I've written and published two best selling products on this subject, "Marketing Rampage with Blogs & RSS Videos" and "Blogs & Rss Revealed".

What's more, you'll find that my videos literally 'take you by the hand' and are very easy to follow as I'm a fully trained school teacher. Just so you know you are in safe hands!

Technology YOU Can Use That Bypass E-mail

Up to this point, one widely used online marketing technique is email marketing. As the saying goes, 'the money is in the list'. Every single marketer is communicating to their prospect and customers via email.

As a result, people are receiving tons and tons of emails in their inbox and they're just getting numb to it. And as you've heard and read the news, people are ignoring their mails, deleting them and putting SPAM filters in place just to have some peace of mind. This means that your mails don't get read. Which means less sales. At the same time, it's also getting more challenging to get people to subscribe to your newsletters. They're just receiving too many emails in a day.

With RSS feeds, you can bypass email spam filters and deliver your message right to your customers and prospects' desktops. This alone should fill your skin with goose bumps.

What's The BIG DEAL About RSS Feeds?

Slowly but surely, RSS feeds are spreading like the Australian bush fires. Either you jump in the limo now, or you lose out forever. Not many online marketers know about RSS feeds yet. This could be your greatest advantage, but only if you act now.

Have you ever watched movies like "The Giant Octopus" with its long tentacles reaching out to grab it's victims? Well,with rss feeds it's like having multiple long tentacles to reach your target, only thing is, unlike the octopus, which is still limited, rss feeds has unlimited reach and you can create as many as you want. That'll give even "The Giant Octopus" a run for his money .

Tapping A "Virgin" Market

RSS feeds (and blogs) allow you to tap into a new market which you normally would not have been able to do so using traditional email marketing.

Every day, more and more people are discovering about the use of rss feeds in marketing. They learn it from their friends, they heard it somewhere, they read it in online forums and so on. They learn to download newsreaders software to read rss feeds (which you will learn too, in my video e-book). These are not your usual 'freebie seekers' but cash rich and ready buyers all waiting to buy your product or service.

They come online to look for one thing: solution. They are online looking for a solution to their problems, and they want to find someone who can provide that solution. YOU!

Did YOU Know Search Engine Love Blogs And RSS Feeds?

Yes, the secret's out. Search engines love blogs and the content of RSS feeds. The reason is simple, blogs and RSS feeds provide fresh content to search engines. As long as you keep posting relevant content and update your blog which you can turn into RSS feeds, search engines spiders will visit your site again and again.

In fact, you should consider publishing your newsletter using your blog and turning them into newsfeeds from now on. Alternatively you can publish past issues of your newsletter. You can be as lazy as you want and as long as you can cut and paste I can even show you how to schedule a week's posting ahead in time. Isn't that wonderful?

And once you have your own feed, you can easily slip into Yahoo directory without paying the $299 inclusion fee. WOW! Isn't that great?

Wait, I'm on a roll here. Do you know you can have multiple feeds for multiple search terms in Yahoo as well? Now things are really heating up. But before I even go to that, I want to share with you something amazing ....

If YOU Can Use A Mouse, You Can Have Your Own RSS Feed Up And Running Within 24 Hours, And Have Them Start Making Money For You.

Does that excite you? Imagine being able to reach virtually any corner of the Net, promoting yourself, your message, your ad, your product, your service..the list goes on. And all this for FREE.

Start using this powerful blog marketing technique today!
Click Here To Get Started!

Google Starts TV Advertising

2007-04-09T04:58:00.000-07:00

Read The Full Story..Scroll Down To Tuesday April,3!

New...Free Blog Advertising

2007-04-09T04:51:00.000-07:00

Discover a new revolutionary way to quickly and easily drive thousands of unique and targeted visitors to your blog with the new traffic exchange program.

Traffic exchange and blogging can be combined with the right program in order to:

• Directing targeted traffic to your blog
• Increasing the money you make from your blog

Blogging is the latest happening on the World Wide Web. There are thousands of blogs that go up everyday. However, most people do not know how to leverage the advantages of traffic exchange in combination with blogging in order to turn the blog into a source of income.

For example, a blog could be used to earn money through the Google Adsense program, to promote or sell products, making affiliate sales, and so on.

However, this is not an automatic system. In order for a blog to start making money the blog needs to be noticed and gathered up by the search engines for indexing. Finally, it needs to be integrated with a traffic exchange program for a healthy dose of daily traffic.

It should be noted that blogs today have fallen into the same condition that was once the sole province of websites. There are too many blogs on every conceivable topic and unless your own blog is somehow different enough to attract attention or it will be just so much background noise.

There are many blog advertising sites out there that act as traffic exchange programs that help you realize the full money making potential of your personal blog (or blogs). There are already several traffic exchange services on the web.

The difference with the traffic-exchange service providers is that they do not direct a blind traffic to your blog. Blog advertisement sites are content driven in the sense that your blog is examined for its content and the relevant targeted traffic is directed towards it. This way, you get the maximum possible chances of scoring an income-generating visit from strangers because at least they know why they landed up on your blog.

Secondly, blogs tend to be personal in nature and as a result they are not like the countless websites that popped up a few years ago when the World Wide Web first became popular. No one can just automatically make a blog content grow. It needs work and nurturing and consequently reflects the blog owner's tastes and thought processes.

Regular website traffic exchange means a lot of traffic noise in terms of scrap sites, search engine spider congestion, pop-ups, and other forms of advertisement. Blog traffic exchange is much cleaner and content driven rather than a mad rush for traffic.
-------------------------------------------------------------
Do you have a blog? Want to get more targeted visitors to it for free?
Click Here!

Major Blogging Breakthroughs Revealed

2007-04-05T11:51:00.000-07:00

"Blogger Bashing" is quite the rage these days. Just ask around in any forum and you'll hear a loud choir of voices saying that Blogger blogs are yesterday's news. That they're only for newbies or people who are too "technically challenged" to set up a "real" blog, like WordPress.

But guess what? They're wrong! Dead wrong.
You see, the Blogger snobs are conveniently leaving out one simple undeniable fact... that Blogger is owned by Google, the undisputed king of search engines.

So... If you're a smart marketer who's looking to get your web pages spidered, indexed and have lots of keyword rich backlinks pointing back to those pages...which makes more sense? Creating blogs owned by the company that processes more than 100 million searches per day... or creating blogs that let you use themes and plugins?

Look if you want to be fashionable, go set up your pretty little WordPress blog or futz around with some easy-on-the-eyes, boutique content management system.

But if you think for one single solitary moment, that Google isn't going to give more love to one of their own... then you are sadly mistaken. Do you really believe that Google would have spent more than a years' time and tens of millions of dollars upgrading the entire Blogger platform, if that wasn't true? Not likely.

So please, read on and learn how you can put the power of Blogger to work for you... like never before!

You'll discover the stealth tool than can literally build hundreds of unique, themed Blogger blogs in just a few short minutes and then organically grow them slowly over time.

Blogs & SEO By now, it's crystal clear, that blogs should be an integral part of any online marketing effort. After all, blogs are SEO friendly, offer rapid indexing and inclusion... and are a great way to get your other domains spidered.

So, doesn't it make really good sense to add blogs (and lots of them) to your overall marketing and SEO strategy... especially blogs hosted by the # 1 search engine in the world?

You bet it does!
Only one problem... building Blogger blogs, en masse, is a tedious and time consuming process. Always has been.

It starts by having to create a Google account with a unique e-mail and password. And then wading through multiple pages of settings, picking out a template and then finally publishing your blog to the web. And what about pinging, adding posts and getting comments into your blog? Not to mention how to populate them with ads or keyword-rich links back to your other websites. Yikes!

And now, with all the changes happening because of the switch over to Blogger Beta... it's gotten even WORSE!

So what's the answer?

Automation, of course!
Look. What if there was a rapid fire way to not only build hundreds of Blogger blogs, but also put them on auto-pilot... so that they grew gradually and naturally, like a blog maintained by a living, breathing human being?

How would it feel to own hundreds and hundreds of Blogger blogs that...

Contained coherent titles and genuine names.
Slowly filled with topical posts, relevant articles and pertinent RSS feeds.
Automatically added random comments.
Were embedded with contextual ads and themed keyword links.
Are neatly linked together to form an easy-to-index niche portal.
And more importantly, what if they looked like someone actually put some thought and effort into it? Blogs that provided real content and value. Because if you think for a moment that Google can't tell if you're just throwing up cheesy spam blogs (splogs)... think again!

Just ask the scores of people who have had their blogs CAPTCHA'd by the Google police. With more than 100 PhD's and thousands of Google contractors spread throughout the world, you can be absolutely sure that Big Brother is watching.

New year. New rules.
Listen carefully. The days of throwing up a blog, jam-packing it with link-filled posts and then pinging the heck out of it, are long gone. The New Blogger will have NONE of that. No, if you want to succeed in playing in the new Blogger environment, then you'd better get a clue and implement a smart game plan.

So what's the solution?
Glad you asked. It's called Easy Blogger Creator Pro!And you can get this incredible new blogging tool at:
Super-Blogging.Com

Google Starts TV Advertising

2007-04-03T12:25:00.000-07:00

Tune In To Google TV Ads

2007-04-03T11:54:00.000-07:00

The official word from Google said they will run a trial of targeted video advertising with a couple of outlets: EchoStar, which operates the DISH Network, and Astound Cable, a small operation in Northern California.

--------------------------------------------------------------------------------
Editor's Note: Google visualizes a diverse ad revenue stream, with television a part of that cash flow. Can their model of automation and measurability overcome decades of Madison Avenue's dominance of TV advertising?
--------------------------------------------------------------------------------

Google earns 99 percent of its revenue from online advertising. Their contextual search products, and expansions into different advertising models like CPM and CPA, still rely on getting those ads in front of Internet users.

That doesn't seem to be much of a problem these days, as Google has become the dominant player in search and advertising online. But they caution investors with each quarterly financial statement that the possibility exists it could all come crashing down at some point.

Diversifying the revenue stream for a company can be a risky business. Side efforts can distract a company from the core that put it in a position to need such diversity. It's a risk that Google has wanted to take, by finding ways to inject its auction-based ad model into the world's of radio and television.

Google will try to make the TV side of the advertising equation a reality with its formal testing of video ads. The company announced it will partner with EchoStar, operator of Dish, and Astound Cable, a small outfit in Northern California.

Though the announcement arrived as a very low-key discussion of the partners and some talking points, it's likely to be discussed at a much higher volume in the boardrooms of the advertising industry on Madison Avenue.

The Fear of advertising evolving from a nebulous, semi-quantifiable business, navigable only by highly-compensated ad professionals into a measurable commodity product probably has those executives on edge, and with good reason: why pay a lot for a scattershot ad approach when a brand name can go for a highly targeted market segment, and know who watched what, when they watched, and how much of it they viewed.

Join the Pay-Per-Click Revolution:
Join Here
"With our AdWords and AdSense advertising programs we have seen the benefits of the long tail and we think we can apply these principles to help grow the TV advertising industry," Google said in a statement. "Our goal is to extend the reach and visual power of this medium to include more advertisers, large and small, and help monetize more TV programming with relevant ads."

Madison Avenue may breathe a little easier when considering the travails Google has faced in the radio market. Google's acquisition of dMarc Broadcasting hasn't brought Google great success yet, for a variety of reasons.

EchoStar/Dish and Astound have something radio doesn't: set-top boxes, Sirius and XM Radio subscribers notwithstanding. Measurements Google may not be able to gather as well with terrestrial radio will be a lot easier for them to grab from a set-top box.

Google said advertisers can target by demographic, daypart and channel and pay only for actual impressions delivered, with pricing on a CPM basis.

Imagine the shakeup that could come if Google could make a deal with someone like News Corp's Fox, to auction ads for a popular show like 'American Idol'. Google already has a deal in place to provide search and advertising for MySpace, so there could be a natural match to be made there.

(Of course, News Corp did go out and buy online ad placement company Strategic Data Corp in February, so they may be just as terrified by Google too.)

With Google working toward television and video advertising, webmasters may be wondering if there could be some impact on them. Unless advertisers start bypassing online ads in droves in favor of TV ads, it's hard to imagine Google's test being detrimental to the market that built Google into a tech powerhouse.

Give us your comments Subscribe to our Newsfeed

About the Author:
David A. Utter is a staff writer for WebProNews covering technology and business.

Why should I buy from you?

2007-03-30T02:20:00.000-07:00

by Jonathan Leger

So you've joined the affiliate program for some great product, and you've started to drive traffic to your site that promotes the product. If you're finding that your conversion rates are low, you might need to ask yourself the question: why would anybody buy from me?

Think about your product or service from the customer's perspective. For example, if you have a travel booking site, what makes you better than Travelocity or Expedia? Are your rates better? Do you offer faster service, an easier interface, additional services? What would make somebody buy from you instead of the big names?

If you find yourself struggling to answer that question, then chances are you're not going to go very far with your promotional efforts. You'll get some sales, sure, since some people are more interested in convenience and they're at your site at that moment. But will they come back again when they need those same products or services?

That's important, because the real money is in getting people to come back and buy again. It's a lot easier, and a lot cheaper, to sell to an existing customer twice than to obtain a new customer. Once you've won over a customer with great prices, great service or additional benefits, they'll stick with you for a long time to come. But you have to give them a reason to stick around.

One way to do this is to offer an exclusive free gift to your customers. Using the travel booking example, you could offer a list of the best restaurants nearby the customer's hotel, complete with reviews and a PDF copy of their menu. I know that's one of the big issues when my family and I travel — where should we eat, and what kind of food do they have? Going the extra mile in little ways like that will keep your customers coming back again.

But you might say, "That would take a lot of time!", to which I respond, "Of course it does — but that's what makes you better." In the end, the amount of time you're willing to invest into providing a great experience and product for your customers is going to be reflected in your bottom line. The more you invest in your customers, the more they will invest in you. There's no getting around that.

Remember, too, that you're already at a disadvantage online, simply because there are so many competitors in almost every niche. Competitors who have already become established and trusted. If you're new to a niche, you need to offer enough benefits to make it worth a customer taking the risk of buying from an unknown.

A customer may not get the best price, or even the best service with a big name company, but they may not care because they feel like they can get support with problems, and that their purchase is backed up and secure. Even if that is not true, people tend to trust the big names they've heard of more than the little ones they haven't heard of. You're working against that, so make the risk worth it to the customer. When you deliver, they will reward you with their loyalty!

So the next time you're looking for a product or service to promote, ask yourself: what can I do to make this product better for my customers? You may not be the creator of the product, but you still want to take ownership of the customers who buy from you. Offer them support and services that they can't get from any other affiliate, and you'll win their loyalty, and their purchases.

Get the perfect product(s) to market to your List(s) or to the Online Community!
7Dollar Secrets is the way to go! Click the link below:
Click Here:

SafeList Advertising Done Right

2007-03-25T08:58:00.000-07:00

by Bill Wilson
For:
Michael Cobb and Soren Jordansen

I realized something the other day, and it left me in shock!

Over time I have learned many different forms of traffic building
methods, writing articles, posting in forums, clicking at traffic
exchanges, Squidoo.com lenses, Adsense, YOU NAME IT!
I have tried it.

..except one: Safelists!

Why not? Well believe it or not, I've just never given safelists a go.
Too lazy, too busy, thought no one would read the mails anyway...
what ever the cause I've just never really used this form of free
advertising.

Until.......My friends Soren Jordanson and Michael Cobb let me in
on a few little secrets about how to utilize these tools to their
maximum potential!

Soren and Michael are well known, successful, “full time” internet
marketers so when they say something works, I just have to
listen.

What they have teamed up and created is nothing short of amazing!
After reading just a bit I immediately dropped what I was working
on and started to utilize the tactics they taught me and in mere
minutes I started receiving fresh new hits and leads to my newly
formed Traffic Exchange.

What can I say after several days of testing?

WOW!

Seriously if you haven't been using safelists or even if you ARE using
safelists, but just not getting the results you want then this is most
definitely the resource for you!

And get this, they say you can receive thier product at a special low
price! I know, I know a price had to come into this equation sooner or
later right?

I also know your probably expecting them to want maybe 47 to maybe
even 67 or higher for this, huh? I certainly would have gladly forked out
a tidy 97 dollars for these insider tactics..

But guess again. Michael and Soren are allowing me to offer you this
valuable marketing resource for only

...$7.00!

Yes you heard me right, for the price of a meal at your favorite fast
food place you could receive a great resource that can help you open
a flood gate of leads, signups, and sales! I really lucked out by
receiving this great resource and I feel confident in providing it to you
so you may learn and grow as I have.

See for yourself below:
Click Here For Access

Best Regards,
Bill Wilson

P.S. I almost forgot to mention – Soren and Michael have integrated
a powerful 100% affiliate program. After you download your copy,
look inside for your affiliate link to promote the report and start
earning $7 payments directly to your own paypal account immediatey!

Features and benefits in advertising

2007-03-22T23:27:00.000-07:00

by Jerry McAdams

Any given advertiser knows their product comes complete with its own features and benefits.

Any given advertiser also knows that sales are made on benefits, not features.

But ask an advertiser to tell you the difference between a feature and a benefit, and you may well draw a blank.

Is it a feature or a benefit
Take a quick look at the following list...

64-bit processor
You get your work done faster
1 megabyte of RAM
Powerful enough to do everything you're going to want to do
19 inch 1200x1600 TFT LCD
A big clear screen that doesn't take up much space on your desk
I'm sure you already know the odd-numbered items are features, and the even-numbered items are benefits. It's pretty obvious when they're listed this way.

People make their buying decisions at an emotional level, which is why its the benefits offered by your product that ultimately influence the sale. This doesn't mean that features aren't important too. Features help establish the credibility of your claim, and may also provide the buyer with a rational justification for the purchase.

Features and benefits both belong in your ad. The key is knowing when to introduce them, and how to best put them to use.

What is a benefit?
A benefit is a desirable outcome that arises through the use or ownership of your product. For example, the benefits of car ownership may include...

Prestige
Flexibility
Enabler
Performance
You can regard something as a benefit, if it clearly describes an improvement in the buyer's life. It's not a benefit if the buyer has to translate the meaning of what you say. For example...

High-performance may be a benefit to a buyer of a sports car
A V12 engine is the feature that enables the benefit.

The buyer must translate the phrase “V12 engine” into a benefit (i.e. V12 = fast).

What is a feature?
A feature is some aspect or component of a product that delivers an outcome. For example, a V12 engine delivers speed.

Its certainly true that some features are so well understood by the buyer, they're instantly translated into benefits. Despite this, your ad should still describe the benefit.

This is because the buyer responds to the benefit on an emotional level. What's more, the buyer may not be interested in the specific features that deliver the desired benefit.

The buyer's subconscious will bring your ad to the attention of his/her conscious mind, as soon as it detects the particular benefit that motives him/her. If your target market are speed-freaks, you better make it very clear that your product delivers plenty of speed.

Lead with your #1 benefit
Your ad must lead with the product's #1 benefit. That is, the number one thing your target market most wants to get from a product like yours.

And by “lead,” I mean start talking about the benefit in the ad's headline.

Here are two examples that illustrate the point. Which of these would you put at the top of your ad?

Do this, and you'll earn $25 million

Do this, and you'll never have to work again

It's a tricky choice to make, isn't it? After all, $25 million is a lot of money. But that first headline isn't without its problems...

Such a large amount of money may be dismissed as fantasy
The reader has to translate the money into an actual benefit
The reader may not regard this amount as enough
The first headline asks the reader to think. It forces the prospect to use a technical part of his/her brain, and translate the amount into a clear benefit. The problem with doing that right at the start of an ad, is we don't want the reader thinking in technical terms. We want the reader to start fantasizing. We want him/her getting excited about the opportunity discussed in the ad.

We want the reader to respond on an emotional level.

If the reader is bogged down with facts and figures, he/she isn't getting excited. Despite the large sum of money being discussed, the ad starts out with the reader in the wrong frame of mind.

Benefits are exciting
The second headline puts the reader in a different frame of mind. Instead of dealing with facts and figures, it talks about the benefit directly. No thinking involved!

This greatly increases the chance that the reader will accept the statement at face value. And if that happens, the reader will start day-dreaming about the joys of not having to work. This will motivate the reader to find out what it is he or she has to do. It has the prospect start reading the ad.

Benefits are exciting. The benefit is the thing people who buy the product actually want. For example, a car-buyer doesn't really want a specific brand of car. The buyer wants whatever he or she thinks that brand signifies. It might be prestige, performance, environmental responsibility, fuel economy, size or safety.

Of course, your ad can't dwell exclusively in benefits. A product's features are important too, because they lend credibility to the benefit on offer.

An ad headline should get the prospect interested enough to read the ad. The introduction should build on this interest. Once you've secured it, the reader will want to know why your product is able to deliver the promised benefit. And this is the point where you should introduce the product's features.

Each feature ought to be explained with the benefit (or benefits) in mind. It must be made perfectly clear to the prospect exactly what benefit a particular feature delivers.

Features belong in the middle part of the ad. They're there to help the reader understand how the product delivers on the claims (benefits) made for it. The ad must then end by talking about benefits.

End with the benefit
The buyer wants the desired outcome (benefit) that comes with owning or using the product. A prospect will buy only if he/she believes the product will deliver those benefits. The middle part of your ad should prove that your product delivers everything you claim for it.

You must then turn your focus back to the product's benefits. Remember, a person responds to your product on an emotional level. He or she will make a buying decision based on the benefits alone.

Your ad needs to close by restating the benefits, now made credible in the mind of the buyer, and explain exactly what the prospect has to do to get the product.

In particular, you should find a way to remind the prospect that the main benefit is available just as soon as he/she places an order.

Does email advertising work?

2007-03-13T03:39:00.000-07:00

Written by Wayne Davies

Buying advertising on the Internet is usually a hit and miss affair, isn't it? You're literally forced to hand over your money to a complete stranger, and hope for the best.

NOTE: You can take all the uncertainty out of your advertising with Ads-For-Life. Your ad is shown on several sites (including this Blog), and runs for life. So you can be 100% certain you will make a profit.

The lists I testedThe first list tested is promoted in an email autoresponder series distributed by Jeff Casmer. This is the ad I responded to...

Would you like to advertise in this ezine with over 82,000 subscribers? $50 Paid via StormPay to: support@24hourwealth.com.

There is no website URL given out. If you want to mail the list, you must send your money as described above. Before you do, I suggest you first read the results below.

The second list is a compilation of five of my own lists. There are over 130,000 individual email and private mail addresses on these five lists.

I sell mailings to my five lists as a single product, for $49.95. Payment is via Stormpay or PayPal. Orders are placed via the form on this website.

The ad I usedI used the same ad in both cases. You'll find a copy of the complete ad at the end of this article.

The ad was linked to this webpage, using a redirecting URL that allows me to count the number of clicks specifically generated by each list.

The page I link to is a capture page, designed to track the source of any given visitor right through to the sale.

The capture page places recipients in an auto-responder, and sends six follow-up letters. It then redirects to a sales page, allowing visitors to buy immediately.

Both mailings were sent out at the same time. This ensures time-based external events don't favor one product over the other. Both emails were sent on January 2, 2006. While this isn't the best day to mail, both ads went out on this day ensuring a comparison between the two is valid.

What I reported onThe results for each site were collected over a two-week period. This ensures all visitors who signed up on the capture page, received all six follow-up emails and had the chance to buy.

I tracked the following data...

Visitors received
Number signed up to auto-responder
Number who bought the product
Results: Mailing to 82,000
The mailing to 82,000 people generated 41 visitors. That's 1 response per 2,000 people mailed, and a cost per visitor of $1.22.

Of these 41 visitors, 10 signed up to the auto-responder (1 in 4). That's a cost per lead of $5.

Of these 10 leads, zero people bought the product. As there were no sales, the cost per sale can't be calculated.

Results: Mailing to 132,453At the time of mailing there were 132,453 individual addresses in the list. This list generated 326 visitors. That's 1 response per 406 people mailed, and a cost per visitor of $0.15.

Of these 326 visitors, 79 signed up to the auto-responder (1 in 4). That's a cost per lead of $0.63.

Of these 79 leads, 8 people bought the product. The cost per sale was $6.24.

SummaryThe mailing to 82,000 people did generate genuine visitors. Those visitors signed up to the auto-responder, so I'm reasonably sure the responses weren't faked.

The low number of visitors, and the fact nobody bought, suggests to me that the list may not contain 82,000 deliverable email addresses. I can't recommend this list at its current price.

The mailing to 132,453 people generated more visitors, and more importantly, more than enough sales to make a profit.

The complete ad I mailed
YOU WILL MAKE MONEY WITH THIS ADVERTISING!

You can be 100% certain that this advertising will work for you. Here's why...

1. Your ad runs for life
2. Your ad is shown over and over again
3. You reach opportunity seekers
4. You get 4 different types of ad

LIFETIME ADVERTISING:

With this advertising, you're NEVER asked to renew your ad. It runs for life.

RELENTLESS ADVERTISING:

Your ad displays are shown over and over and over and over again. This advertising is relentless. Your message will get through.

REACH OPPORTUNITY SEEKERS:

Your ad is shown to people just like you. People keen to find out about the next big opportunity, and who are hungry to make money. Is this your market? Then this is for you!

FOUR DIFFERENT TYPES OF AD:

You get top-of-page banner displays. You get bottom-of-page banner displays. You get button ad displays. You even get text ad displays. This variety will boost your results.

TAKE YOUR FREE LOOK NOW:
This advertising runs for life, but the number of positions available is strictly limited. When they're gone, they're gone for good.

That's why it's essential you take your FREE LOOK now...
http://onlinesuccessmagazine.com/admin.php?Id=876

Unspoken, But Crucial To Your Online Success

2007-03-10T03:44:00.000-08:00

By Mike Filsaime
In the beginning there was the marketer. There are certain truths you come to understand the more time you spend making money online – or trying to.

Witness the evolution of marketing online. Whether you are new to the net game or an experienced pro, there is one thing you will have in common if you are moving towards entrepreneurial success.

As you read this article you will realize what you have in common with all the other million dollar earners online, and what you’re missing that can take you from where you are to where you want to be.

So let’s get started shall we?

I will begin with a bullet point list and short explanation of the marketing necessities you want to have:

For starters, most established marketers will already be using this by default:

- A Domain:
something specific to what you want to promote like (ex.www.mysite.com)

- Hosting:
a place to put your site, if you’re planning on making money – find a paid solution so you look like a credible business and you cut back on high traffic crashes.

- A website:
your image your presence and your marketing message, don’t get pulled into the trap I see everywhere of trying to put too many choices on your website. Maximize on the effectiveness by only giving one purpose to a page. For example if you want to build a list - focus all your efforts and copy on that singular focus, if you want your site to sell a product, then only put that focus on your site. You’ll also need a good editing program, and an ftp software to get this up and moving.

- A merchant account:
If you have something to sell, people will need a way to pay you. There are a ton of great providers out there, but there are a specific few that give your visitors the security to pull out a credit card with assurance.

- An Autoresponder:
This is a real necessity if you want a business and not just a hobby. When you have a family to support this is a real no brainer. This is your email follow up service. You get a name added to your list and this is where they go. You will use this to stay in touch and build relationships with your customers and soon-to-be customers.

- A helpdesk:
in the beginning when your business and sales are small you can handle all the little questions and emails yourself. One of the things that will keep a small business is small is thinking “I can do that myself” if you want to truly grow; you need to share the workload (petty tasks) and focus on what you truly want to do creatively for your business.

- Membership Site software:
once you’re addicted to the internet marketing lifestyle, you will realize this oh-so-simple fact, it’s great to make a sale, but it’s even better to make a sale once and get paid for it every month. Continuity is king.

- Teleconferencing software:
If you want an easy way to create and crank out high ticket products, audios and a transcript is an easy to make, high-value product.

Of course everything we’ve touched on so far only scratches the surface, but these are the necessities that not only get you started but will make you above average. Keep your eyes peeled for more articles that will take you from beginner to winner.

We’ll cover resources that will help you stay organized and expand your business to make you truly prosperous such as:

-PDF creators and converters
- Mind mapping software
- Site tools to make your business a set and forget it – money magnet
- Internet video and audio creating software
- And the how-to’s of outsourcing
Keep learning, and most important: be persistent – it will be a quality you share with the biggest money makers online today…

To get more information or download your own copy of the Resource Report for free visit:
http://the-resource-report.com/?newest_version=8671 Yours In Success,
Bill

How To Build A Massive, Hyper Responsive List Of Eager Subscribers

2007-02-27T19:20:00.000-08:00

How To Build A Massive, Hyper Responsive List Of Eager Subscribers
by Justin Blake, CEO ViralShock.com

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.

- Justin Blake, CEO

---

Justin Blake one of the web's foremost experts in Viral Marketing. He has recently created a brand new viral marketing resource to help online business owners radically increase their profits and subscriber base, and you can find out more about this incredible resource here:

==> http://www.viralshock.com/members/mdkmktg05

Verified Optin - The Debate Continues

2007-02-27T19:00:00.000-08:00

Tuesday, February 27th, 2007

Verified Optin - The Debate Continues
by Derrick VanDyke

Verified optin has been a controversial subject for several years. And in my last post (below), I explained that proponents of the verified optin process claim that it builds a better quality list and results in fewer spam complaints.

Regardless of what people think, in most cases, you will make less money if you force people to confirm subscriptions.

I say, “…in most cases” because there is one situation where verified optin makes sense. Anytime you are paying for leads, you should always confirm subscriptions.

Take Mike Filsaime’s “The Death of Internet Marketing” campaign he launched a while back. That was the first time Mike has ever verified optins. But of course he would! He paid $1 per lead!

I just checked out Mike’s new product that launches in two days. He’s got a squeeze page up - no confirmation.

Look at multi-millionaire marketer Armand Morin…None of his squeeze pages use verified optin (I know because I built his entire ecommerce system).

In fact, you would be hard pressed to find any super-successful Internet that was collecting leads online (and not paying per lead).

If you learn one thing from me, it’s to watch the people who are already successful and do what they do.

“But the autoresponder services recommend verified optin… ”

Of course, Aweber and GetResponse tout the benefits of verified optin - it’s less work for them! On the other hand, they know that they would lose a ton of business if they made it mandatory (I will tell you how to get around that in a minute).

Let’s talk about “SPAM and how it will supposedly hurt your business.”

Fact: I have been with Aweber for 5 years. I have well over 600 spam complaints on record. Aweber has NEVER contacted me about this or limited my account in any way.

Fact: The only thing you have to worry about is getting your domain blacklisted by affiliates who promote your site to safe lists and other spam lists.

Fact: You can easily get around this by purchasing a separate domain and using redirects (i.e. DerrickVandyke.com/recommends/whatever) or use Aweber’s click tracking - their domain is never blacklisted.

The SPAM excuse is a mute point.

Here’s another comment that’s only half true, “You build a much higher quality list with verified optin.”

Yes, people who jump through hoops to get your freebie may be better because they’re learning to act and do what you tell them. And if you’re paying for leads, that makes perfect sense.
But if you give your subscribers a killer incentive to join your list, you’re going to get some quality subscribers who want more and are willing to pay for it regardless of the process they have to go to get it.

But if you make it too hard, you’re gonna have drop out.

The whole point of giving away freebie is NOT just to get someone one your list. It’s to pre-sell them on the product. Give them a taste of what they’re going to get and then tell them how they can get more.

It doesn’t matter if you’re using verified optin or not. If you give someone crap, that’s what they’re going to think about you and your recommendations.

The way I see it, the optin is just for your back end. You’re still trying to sell a product “right now” while it’s still fresh in their mind. Then you follow up with the report and several emails to close the deal.

We’re not looking for freebie seekers. We’re looking for buyers. And some people take a long time to come around.

Fact is, it takes an average of seven or more exposures to a product before someone makes a purchase. I’ve had people on my list who ask questions and complain about this and that for months without buying a thing. Then one day they start buying everything.
All I know is I make more money if I don’t verify optins. And if you make more than $1K a day like I do, then prove me wrong.

So if you want to start making more money with your list, here are a few facts that will help you out:

1. Aweber forms are not verified by default. If you have more than one list in your account and you turn on Verified Opt-In, then only that list will be affected. If you only have one list when it is turned on, then it will be
defaulted that way for all new lists.
So if you screwed up and made your very first list verified. You can contact support and ask them to switch it back. Just tell them you didn’t know it was for ALL lists. And they won’t, you can always get you money back and open another account.

2. GetResponse forms are verified optin by default. You need to send a support request for each list you create to make them single optin. Include your username and the list name in the email and they will de-activate verified optin for that list within 24 hours.

3. Subscriptions via email are always verified. Both GetResponse and Aweber require confirmation for all subscribers who send an email to your autoresponder to join your list and for any subscribers you import into the system

So always use a web form if you want to avoid verified optin.

Did I mention you’ll make more money?

Yours in success!

Derrick

P.S. If you want your own squeeze pages to promote the hottest products on line and build a massive list without a website, product, or verified optin ;o), then click here to start building your own automatic money machine!

How to create web pages that sell

2007-02-24T02:19:00.000-08:00

by Jane Young
There's an old adage in direct marketing that goes: The more you tell, the more you sell.

It's every bit as true today as it was back in the 1950s.

Most amateurs think a sales letter or web page ought to be as short as possible. I've often had clients tell me there are too many words in the ad, and that people will “never read all that.”

This myth is totally incorrect. People don't buy because the advertiser is kind enough to leave out a bunch of words. People buy because they're excited about the product on offer, and the advertiser was thoughtful enough to answer all their questions on the sales page.

The less you tell, the harder it is to buy
Consider this from the perspective of someone looking to buy life insurance on the Internet. What are the questions such a person might ask?

Is the product right for me?
Is the company credible?
Can I afford it?
Is it overpriced?
Will they pay out on claims?
These are the key questions relating to life insurance, in the mind of someone who has already decided to buy.

A web page that aims to sell life insurance must answer every one of these questions. If it doesn't, the person is unable to buy. He or she is simply left with unanswered questions, and will be forced to leave the sales page to get the answers they need.

As soon as that happens, the sale is lost.

So how much should you say?
That's a good question. I learned everything I know about writing sales copy from a genius, who consistently produced wildly successful ads. He would answer this question with an exasperated grunt and a roll of the eyes...

You say exactly as much as you need to say to get the sale. And no more.

In other words, leave out everything that doesn't contribute to the sale. Exclude nothing that's necessary to close the deal.

If you can say it all in two sentences, then do so. If you need 100,000 words to say it, then that's how many you should write.

It sounds simple, but it takes experience and skill to get it right. But please don't be discouraged by this.

All you need to do is try different versions of your sales page, and measure the results. You'll soon find out which approach works best.

HOT TIP! It can get expensive real fast if you're always having to buy more and more advertising to try new sales copy.

I strongly recommend you get this ad product now.
And make sure you go for the 4-ad option. I assure you, this is the single best product for this purpose on the Internet. You will never regret it.

Fast to download
In recent years, the Internet has got a lot faster. Most of us no longer have to wait more than a few seconds to view a web page.

Even so, you should make sure your sales page loads as quickly as possible.

Get rid of any graphical elements you don't need. Keep the design simple, and eliminate any other distractions.

After all, this is your sales page. It should contain only those elements necessary to get the sale.

Easy to read
Your sales page must be easy to read. The color of the text must be radically different to the background color. For example, having very light blue text on a light blue background is insane.

The body copy fonts should be reasonably large, but not too large. You're looking for something that is both easy on the eye, and easy to read.

You can enhance readability by limiting the width of the page. I like to keep the width of the actual text down to around 500 pixels. Any more than that, and the eye has to scan too far to find the beginning of the next line.

The basic rules of page design apply to web page design. You're looking for plenty of space, and ways to keep people reading.

Don't split the page
With direct mail, you're often forced to continue a sales message over multiple pages. You don't have to do this on the web. So don't.

The problem with spreading copy over multiple pages is that people often stop reading at the end of a page. Your goal is to keep people reading all the way to the end. On the web, the best way to achieve this is to keep everything on a single page.

Pack a punch
Most products and services don't require that you adopt a sophisticated tone. Taking on “airs and graces” will kill the sale stone cold dead.

If you're selling something that regular people are going to buy, your sales copy needs to pack a punch. You should use short, power-packed words that excite the reader.

As a general rule of thumb, the old-English version of a word is the better one to choose. It will tend to be short, and guttural in sound. In almost every case, it's more powerful to use short punchy words rather than long soft-sounding words.

Treat sentences like words
Your sentences, like your words, will sell more when they're short and punchy.

One trick I use to keep sentences short, and easy to understand, is to limit a sentence to a single point. For example...

The new 64-bit processor is faster, and more powerful than the old 32-bit processors, yet costs the same, giving you the power to do more without spending more!

This sentence is unnecessarily complicated, because it attempts to cram two separate points into a single sentence. This makes the sentence harder to understand, and the benefits are lost as a result.

The two points being made here, are made more powerfully in this two-sentence version...

You get more done, in less time, on the powerful new 64-bit processor. And best of all, you get it for the same price as an old-fashioned 32-bit processor!

Splitting the sentence in two makes it possible to inject extra power (with words like powerful, old fashioned) into the point being made. The author is able to focus on each point individually, and so has the ability to highlight the benefits. Yet the paragraph is also simplified.

Tell the client to buy
Are you a polite person? If so, you're at a disadvantage when it comes to writing copy for the closing part of a sales page.

Impolite, but highly successful advertisers, do not ask the client to buy.

They tell them!

And when I say tell, I mean they assume the sale and tell the client what to do to place an order.

Here are two different ways to ask for the sale...

If you'd like to order, please click here.

Click here now!

The first example is very polite, but it's also weak. The second example might seem abrupt, but it's much more likely to result in a sale.

We're talking about the end of the sales message here. At this point, everyone who isn't interested has stopped reading. The people who are still reading, are very interested in your offer.

They're also human beings. They spend their whole lives avoiding action. The last thing they want to have to do is make a decision.

The very last thing you want to do is leave the decision in the hands of your potential client. It's far more effective to avoid the decision altogether, and tell the client what he or she needs to do to place an order.

Don't ask — tell. Assume the sale, and most times, it's yours.

You'll note that I'm talking only about the end of the sales page here. Don't use this technique at the start of the sales page. If you start your ad with a headline that says “Read this now,” you'll lose most of your potential clients right there.

The forcefulness I'm talking about, is only appropriate at the end of the sales page.

And even at this point, you're not really being rude. You're simply assuming the sale and explaining what's required to make the purchase. In context, it's not being rude. It's being wise.

Summary
Your sales page can only be successful if you give your prospects all the information they need to buy. Don't leave any important question unanswered.

Your sales page needs to load quickly, and contain short exciting words that pack a punch. Keep everything on one page, and remember to tell the prospect exactly what he or she needs to do to buy.

Getting more people to click

2007-02-16T02:27:00.000-08:00

James Patterson

When it comes to Internet marketing,the person who gets the most clicks wins.
The more people you can tempt to click on your ad, sign up for your program, or subscribe to your newsletter — the more money you'll make.

Why they click
A person is only going to click on your ad, sign up for your program, or subscribe to your newsletter if there's a reason to do so. That reason is some positive outcome the clicker hopes to gain.

Your job, as the advertiser, is to make it blatantly obvious what that reason is.

A failure to make it blatantly obvious will render every tip, trick and technique that follows completely useless. As with everything else in life, you have to get the basics right first.

This article assumes you already have the basics right. It assumes your ad is already generating clicks, sign ups, or subscriptions. And that you want to know how to increase the percentage of people who respond.

The five-pronged approach
There are five things you can do to improve the number of clicks, sign ups or subscriptions you're getting. They are...

Get to the point
Eliminate oblique references
Ask for the action you want
Invoke scarcity
Reinforce the benefit

Get to the point
Your prospect will only act when he or she believes it's in his or her best interests to do so.

Your ad has to make it blatantly obvious why it's in your prospects best interests. And it must do so as soon as humanly possible.

There's a very good chance your ad doesn't do this as soon as humanly possible. There's a very good chance your ad waffles along for several paragraphs before, finally, mercifully, wonderfully — it gets to the point.

And by then, it's too late. Your prospect has fallen asleep on his or her keyboard, accidentally hit the enter key, and surfed off to some other site.

Get rid of all the waffle, and get to the point immediately. And by immediately, I mean in the headline at the top of the page.

Eliminate oblique references
Eliminate oblique references? Huh?

What I'm really saying here, is be direct.

Don't say “eliminate oblique references”. Say “be direct”. Say what you mean in the most economic way possible.

Some of you may well rebel at this command. You've been taught to be polite, and using blunt language goes against the grain.

Force yourself to do it. Become an expert at using short words and sentences. Forget about fancy elements of style. Be direct!

This will help you get to the point fast, reinforcing the first of the five prongs.

Ask for the action you want
Sounds simple, right? You want somebody to click on your ad, sign up, or subscribe. Naturally you're going to ask them to do so!

Some of you will specifically ask the prospect to act. Some of you will waffle around the point, trying to be as polite as possible.

If you're already asking for the action you want, what exactly are you saying? Are you telling the prospect exactly what you want him or her to do? Are you spelling it out in simple steps, and being as direct as possible?

You're not? Then you have a job to do my friend!

If you're being super-polite, then you've been brought up well. Call your parents, and thank them for a job well done.

Then realize that being polite in advertising almost never works (there are a few exceptions). What works is getting to the point, and bluntly telling the prospect what he or she has to do.

You are literally giving your prospect an order.

Do tell the prospect to “Fill out the form and click the Submit button now”.

Don't ask the prospect if he or she would like to find out more, and feels the winds of fate are blowing in an appropriate direction, perhaps he or she could see his or her way to find the time to perhaps, all being well, complete the following form”.

Invoke scarcity
Human beings have a curious tendency to find something more desirable if it's rare.

You can take advantage of this in your advertising, by artificially limiting the supply of the thing you're offering.

When you limit the supply of something, anyone who wants that thing is under increased pressure to act. This helps overcome another human tendency to put things off.

Here are some examples of how to invoke scarcity...

A person offering a special discount places a time-limit on the offer.

A person seeking subscribers to a newsletter gives away a free gift to the first 50 subscribers only, and displays a countdown right there next to the subscribe form.

Reinforce the benefit
This final prong is about giving away a free gift to increase response. Yet it's more than merely finding any old thing to give away.

Your free gift should reinforce the benefit of the thing you're selling.

By choosing a free gift that reinforces the major benefit of your offer, you can be sure you're increasing the value of the overall package.

If you choose a free gift unrelated to your main offer, you can't be sure the prospect will find it valuable. For example, a buyer of tofu is less likely to find a free donut as motivating as would a person who regularly buys donuts.

If you choose a free gift unrelated to your main offer, you lose a valuable chance to restate your main benefit. That's because the section where you hype your free gift, is going to have to focus on the unrelated benefits of the giveaway.

Your prospect gets excited about the benefit he or she hopes to get as a result of taking your offer. By selecting a free gift that reinforces this benefit, you get another bite at the cherry. This improves your chance of getting the prospect excited enough to overcome his or her natural lethergy.

And of course, if your prospect has read far enough to get to the point where you're talking about a free gift, you can be sure he or she is interested in your main benefit. Why offer some unrelated randomly chosen freebie the prospect may not even be interested in?

Get advertising that doesn't stop
Most advertising runs for a set period of time, or delivers a specific number of displays.
Click here and discover the power of advertising that has no artificial time limit.

Affiliate Cash Secrets

2007-02-08T23:24:00.000-08:00

Today we are starting a series of very important Affiliate Secrets to assist you on your road to Affiliate Success. This one and others to follow were written by Derrick VanDyke. There will be others submitted by some of the Top Affiliate Marketers on The Internet. Stay Tuned!

The Biggest Secret of All
By: Derrick VanDyke

I'm about to share with you, the secrets of my success in affiliate marketing. Most of these tactics, you have never seen. But if you have, do not make the mistake of disreguarding them as "old news."

Even if you have implemented some of these methods in your business, I guarantee you haven't reached their full potential. And that's what I am about to teach you...

I got started online selling other people's products. And while the bulk of my income now comes from selling my own products, I continue to earn six to ten thousand dollars every month from affiliate programs.

So what separates me from the 98% who fail to make their first thousand?

Simple...I market an affiliate product as if it were my own. I build a business around every product (whether I own it or not), complete with a squeeze page, free report, followups and back end offers to maximize my profits from every promotion.

And here's the biggest secret of all...

Once you master the sales process and learn how to promote other people's products, then you can move on to creating and selling your own products.

For a limited time, you can have the Affiliate Cash Secrets marketing system and Free Traffic Secrets for FREE (no strings attached)!
Plus you get the Affiliate Organizer software to make your work easierClick Here For More Information:

Now Anyone Can Get Free Advertising

2007-01-29T01:06:00.000-08:00

As you know some of the best ways to get traffic to your site is through the search engines. And as you know search engines love blogs.

If you know how to use blogs you can easily get more traffic to your website just by posting your keywords in the title and having your blogs indexed.

Other ways to get traffic to your site is to use popular free traffic exchanges. They come in many forms such as start (homepage) exchanges, safelists (opt in email ads), toolbar ads such as instantbuzz.com and forums such as the free advertising forum.

If you are looking to kill 2 birds with one stone, you can advertise for free on a new BLOG that actually allows you to place your ads for free on their site.

The reason this is good because you get all the benefits of placing your ads on a BLOG and you all get to advertise for free.

Most people would look at this as a no brainer. Although most webmaster do not like people to advertise on the blogs, this site was made just for that.

It is free to join and thousands are flocking to this service to drive huge traffic to their sites in ju8st days by simply posting one little ad on their home page.

Anyone looking to increase their profits should look in to

http://www.free-advertising-blog.com/Advertise-Free/7945

An Affiliate Marketer's Blueprint Program

2007-01-27T10:54:00.000-08:00

RE: Has Your Online Sales "Hit The Tank"?

Fellow Associate Marketer...Here's a "Blueprint" program that'll help you build a
Solid Affiliate Marketing Infrastructure.

Are you like so many of us in Internet Marketing, trying to sell the "exotics"?
You know....eBooks,Software,PLR, etc., etc.,? Then you know how frustrating it is
trying to make a Sale and build an Opt-In List!
You know...one of the most frequent questions you'll see in Online Forums is...

Is Anyone Making Any Money?
That's a hard question...but the most direct answer is Yes......there are people
making money online....You Can Too!
You need to market REAL PRODUCTS that offer exceptional value to the end user to create a profitable & long lasting business.
In short...products that people WANT and NEED!
One such product that people overwhelmingly Want and Need is Satellite TV Service!
We are entering into a new era in TV with the advent of HDTV.Just take a look at
the promotions going on now with HDTV and the new HDTV Sets being sold.
Now you can position yourself right in the middle of this "huge surge" in TV Marketing,by becoming an Affiliate with the largest Online Satellite TV Promoter.....VMC Dish Network!

Imagine... FREE personalized & Automated e-commerce Web Sites and...
a FREE INSTALLATION of a Satellite TV System.
That's Right! Get paid to give them away!
It's now possible to save time and make a lot of money by using automation
you never dreamed possible. Do things you never imagined.
You Even Get GUARANTEED Visitors!
Get Paid $50 for every FREE Satellite system offer you give away!
Hey!....One of the Top Affiliates with this program earned an amazing...
$169,300.00 In One Month!...Yes!..You Read That Right!....One Month!
http://www.linkbrander.com/go/26874

But Wait.....In addition to Dish Network being the lowest priced satellite tv service available over Direct TV, it's nearest competitor.
Just like Direct TV; Dish Network will probably soon start offering..
High Speed Broadband Internet Service! And just like it's satellite TV Service....
it will probably be lower priced compared to Direct TV's-HughesNet Satellite Internet Svc.and completely "Run Circles" around high priced Cable Broadband!

Look...I don't want to be too longwinded in this article,email..
so just go to this affiliate link and sign up for the "FREE"...VMC Dish Network Affiliate Program and get all the information you need to make an informed and intelligent decision!

Do It Now...You Simply Won't Regret It!
http://www.linkbrander.com/go/26874

Affiliate Marketing Continued

2007-01-22T02:01:00.000-08:00

Affiliate Marketing Without A Website
By Bob Bastien and Bill Wilson

Time and time again, internet marketers have claimed that to do business in the World Wide Web, you’d need your own website. Your own website, they say, is your headquarters in cyberspace. It’s your very own digital store where you could lead potential customers and where you offer the products you have for sale.

Though it’s true that having your own website can greatly aid you in your quest to achieve success in the online field, a website is not the end all and be all of internet salesmanship, particularly in the line of affiliate marketing. Yes, you could make a living online as an affiliate even if you do not have the benefit of your own website!

How is this possible? How can this be done? Read on, dear friend, as we discuss alternative strategies that will allows you to make the most out of your affiliate marketing campaigns without having your own webpage on the net.

Affiliate marketing is a program whereby the affiliate can earn some generous commissions for every successful sale they manage to refer to the affiliate merchant. The affiliate’s task is merely to pre-sell the affiliate merchant’s goods. The sales page, the payment processing, the digital delivery, and post sales services shall be the responsibilities of the affiliate merchant.

The affiliate only has to refer people to the affiliate merchant’s sales page. This can be done by making people click on the affiliate links exclusively provided for the affiliate. Now, these affiliate links are very important. They are like the markers for the affiliate program. They will tell the system that a visitor was actually referred by the appropriate affiliate.

Marketing the affiliate merchant’s goods without the benefit of a website entails marketing the affiliate links in a variety of channels that would serve the affiliate in lieu of a website of his own. This can be done through the following techniques:

Article marketing. We all know how powerful affiliate marketing can be in link building campaigns. But instead of providing for links to your own website, you could provide your affiliate links instead. Article directories allow you a resource box per submission, where you could tell your readers about yourself as well as leave a link of your choice. Now, you have to remember that some article directories do not allow affiliate links in the bodies of the articles themselves, but affiliate links are perfectly allowed in the resource box. Great places to start your article marketing campaign are www.ezinearticles.com , www.goarticles.com and www.isnare.com .

Forum marketing. Online communities, or forums, are likewise great channels where you could promote your affiliate links. Membership in pHp 2.0 based forums gives you a signature box where you could advertise your links. Use this to advertise your affiliate links. For every post you will make, your signature box would appear. Post a thousand messages, and you’ll have a thousand pages advertising your affiliate links! Want to know the forums which are relevant to the subject serviced by the affiliate products you’re promoting? Use the tool at www.link-advantage.com/search to find the appropriate online community.

Advertise in eZines. This may cost you some cash, as many eZines charge for advertising space. Nonetheless, you could expose your affiliate links to highly targeted prospects using this approach. Imagine if the eZine has a list of 10,000 people. You’d immediately be able to reach 10,000 quality leads with one advertisement. Again, you don’t need a website. Simply use your affiliate link in your ads.

The absence of your own website is never a bar to online success. Most of the strategies we have discussed here can be accomplished without spending a single cent. If you do not have the financial resources to register a domain or to subscribe to a web hosting service, you could still achieve success with affiliate marketing. Joining an affiliate program is free. Promoting your affiliate links can likewise be availed of without any charges. Good luck!

Get complete affiliate marketing training! Join us.
http://www.linkbrander.com/go/26577

Affiliate Marketing Critical

2007-01-10T09:54:00.000-08:00

When You Shouldn't Buy Another Product....

By Matthew Glanfield

Have you ever experienced “information-overload?”
Want to know something? It’s quite normal. I have gone through it before myself (a lot last year actually).
In fact, if you aren’t careful, information-overload can kill your business. If you spend all of your time purchasing new products and trying to learn new techniques rather than putting things into action, you will never make a penny.
There is a lot of good information to be learned, but that doesn’t mean that you should learn all of it at once (or at all).

So how can you decide if a product is right for you, once you know that it is a good product?
Over the past few months I have developed a philosophy that goes behind every single product purchase that I have ever made. By applying this simple policy I have not only saved myself thousands of dollars, I have also moved my business forward even faster.
Here is how my philosophy works:
1. I develop a strong focus on what I want to achieve in the next 12 to 18 months.
I sat down and really thought of where I wanted my business to go. What did I want to become an expert at? Where did I want to focus my efforts?
What could I really be “the best” at that would allow me to soar above any future competition?
Once I realized where my strengths were and what I wanted to do, I created a plan for the next 3 months, the next 12 months, and the next two years.

2. Every time a product is presented to me, I ask myself one simple question.
Here is the question:
“Will this product move me forward along my goals, or will it distract me from my goals?”
Let me get something straight - there will always be more “opportunities” to make money. There will always be more great products to purchase.
The lack of products is not our problem, it’s the lack of focus.
I have passed up some very good products because they would have distracted me from my goals. I don’t want to sacrifice business growth for some distracting product, no matter how good.

3. Whenever I purchase a product, I must put it into practice the day that I get it.
I don’t care how many DVDs or CDs there are, I must learn something within an hour or two and put it to use.
When I purchased Jeff Walker’s Product Launch Formula I applied it CD by CD. I would watch a CD, and then apply what I learned.
I actually had my very first product launch 30 days after I received the course, and made over $90,000 in 7 days!
I was still learning from the CDs as I went through the product launch.
If I don’t take action right away, then the product is a waste and I most likely will return it so that it won’t distract me any more.

By following this simple philosophy of only purchasing what will not distract me, and then applying it right away, I have been able to push my business forward with little distraction (despite the thousands of emails that I get every day) in the year 2006, and will push it even further in 2007.

Matthew Glanfield

Matthew Glanfield, has been running his Internet Marketing business since early 2005. He pulled in close to $150,000 in gross sales of his own products and other people’s products within the last 6 months of 2005 alone.

Matthew now strives to help others to be able to build their own successful Internet businesses.
He strongly believes that the best place to start is with Affiliate Marketing.
He now offers a free 27-day course that teaches beginners how to get started from scratch with their own Affiliate Marketing business.

You can find out more at: http://www.linkbrander.com/go/26577

Affiliate Marketing Revisited

2007-01-09T03:21:00.000-08:00

10 Biggest Mistakes In Affiliate Marketing And How To Avoid Them

By Bob Bastian & Bill Wilson

Though anyone can achieve success with affiliate programs, not everyone manages to do the same. The reason? Well, there are 10 of them, actually. These are the biggest mistakes that make success in affiliate marketing very elusive. Study them well, and read up on how to avoid them. Hurdling through these mistakes can spell the difference between monumental profits and dismal performance in your affiliate marketing campaigns.

1. Believing that people would just click on their affiliate links. Though an affiliate’s job is merely limited to pre-selling, pre-selling involves more than just displaying the affiliate links. It also entails encouraging people to click on them by enumerating the benefits that can be derived from the affiliate merchant’s products, giving favorable recommendations about the use of the same, and providing an encouraging offer that would entice readers to check out the package.

2. Believing that there’s such a thing as organic traffic. Organic traffic, or traffic that is naturally generated by a website, is a myth. There is no such thing! If you’re hosting your affiliate links in one website, you can’t expect people to find it just like that. You have to make them find it. This can be done through effective SEO techniques and efficient marketing strategies.

3. Believing that employing one marketing strategy is enough. Some people actually think that submitting one article to the article directories would give them the amount of traffic they need. This is a fatal mistake. Limiting yourself to a single, or even a couple, of marketing tactics would be limiting the number of visitors you could generate for your website. Also, you’ll fail to tap into other segments of your targeted market if your tactics aren’t flexible enough to expand.

4. Failing to study your campaign’s performance. Most affiliates merely check on how much they have earned per day, and if such an amount remains at low levels, they fail to make corresponding adjustments because, well, they don’t know which aspects of their campaigns need improving. It is important to study every facet of our marketing strategies. How many visitors are we generating for our website? How many of them are unique? How many are returning? How much time do they spend in our pages? Where are they coming from? To where are they exiting? These are the questions that can be answered by an excellent visitor tracking software program, and these are the questions that could help us improve the performance of our marketing endeavors.

5. Failing to find an affiliate program which actually offers sellable products. Some affiliate programs may offer as much as a 95% commission per sale. But if the products are impossible to sell, you’d never realize the profit the program promises.

6. Failing to find an affiliate program with a proven record of consumer satisfaction. The credibility of an enterprise depends on how people view it. If the affiliate program has established great relationships with the members of its target market, then it has established a brand which is recognizable for its excellent service. You’d have an easier time pre-selling such an affiliate program’s products.

7. Failing to keep abreast with the latest developments in the industry. There will come a time when the marketing knowledge we know would become obsolete, more so in the field of internet marketing where everything transpires at a rapid pace. You have to constantly update yourself with the newest trends, techniques and news in this field to always keep your competitive edge.

8. Failing to invest on knowledge. Knowledge likewise evolves and you have to evolve with it. Buy noteworthy eBooks, special reports and the likes… those which would teach you the latest tactics to help you conquer your field.

9. Resting on your laurels once a semblance of success is achieved. Success is not eternal. You have to sustain it. If you leave your business alone once it shows the promise of success, you’re just setting it up for failure.

10. Believing that affiliate marketing is a “get rich quick” scheme. It is not. You have to invest a certain level of commitment, a lot of time, some financial resources on occasions, and a whole lot of effort if you want to truly realize the many wonderful things that this field does promise.

Stop Being Distracted By The Hype - Stick To What You Know

2006-12-19T03:23:00.000-08:00

If you’re like the vast majority of people trying to make a living online, you’ve probably been caught up in the insane frenzy of promotions for the next Underground Internet marketing tactic. You’ve bought products related to email marketing, AdSense, list building, viral marketing, …, each one promising to give you the secrets and steps you need to finally succeed on the Internet. You never quite implemented what the product suggested; maybe you got started but before long you received another email with the next big opportunity and you just had to snatch it up before it was too late.If you can relate to any of this, you need to listen to me very carefully and STOP NOW before it’s too late!It’s so hard these days to keep up with every new product and insider marketing secret that many people are feeling a sense of information overload. They can’t stop ‘spinning their wheels’ and get started on building a business because they’re always learning about the newest product or idea. Unfortunately, knowledge doesn’t convert to money unless it’s actually applied. This problem has become so bad that people can spend years not getting anywhere and have nothing to show for it other than a growing credit card bill and increased frustration.The first thing you should do is STOP buying products. If you’re like me, you’ve probably got a hard drive loaded with ebooks, courses, interviews, and software, some of which you may not have even read or used. If you go through all your folders and files you’ll be surprised at what you find. Most of what you’ll discover is still useful and can be applied today; it’s just been pushed to the side or shadowed by the increasing hype of the latest technique that everyone must get or be left at the sidelines while everyone else makes a fortune.I recommend that you unsubscribe from the majority of the mailing lists you’re on. Stay with the marketers you trust and feel still deliver quality information. Avoid any newsletter that is pitching something every second day – they don’t care about you and you don’t need the distraction. Next, pick a marketing model and stick with it. This is the most important and most powerful step someone can take, but something most people neglect. If you want to do affiliate marketing, then concentrate 100% of your efforts on that. Don’t get sidetracked by AdSense or list building or viral marketing or whatever the next big thing is. Yes, they can all compliment each other but you shouldn’t worry about that yet. I would suggest that you don’t even read a single marketing email until you’ve got something started – eliminate the distraction completely.After you’ve started implementing a technique and it’s beginning to see a profit, don’t be so quick to move on to something else. There are always ways to improve what you’re doing and you should optimize as much of it as you can. Only after you feel there is little else you can do to with your current marketing model should you explore another approach, one that compliments your current method. Again, only concentrate on one tactic at a time. Before long, you will have a strong business based on several different lines of income.There is nothing remarkable about this strategy, yet so many people don’t take these simple first steps, and as a result never fully achieve their goals.Remember, you need to ignore the hype and nonsense of the next big Internet marketing promotion. Stick to what you know and focus on building your business around it. Only ever buy a product if you know it will directly benefit your business and marketing model. If you do this, there will be no end to your success!
Article Directory: http://www.articles24.com
About the Author:Sean Kenaston is an Associate Editor at Ratings Hub - the first and only ad and affiliate link free site that provides 100% user-based reviews of various Internet marketing products and services. It is absolutely free and it’s the only place on the Internet offering completely unbiased feedback on products used by every type of marketer, from beginner to guru and everyone in between. Please visit www.ratingshub.no-nonsense-marketing.com

Associates Resource Network--Proven Online Advertising Resources

2006-12-10T01:11:00.000-08:00

Fellow Associate Marketers....Tired of throwing your "Hard Earned" money away on False Advertising Promises? Online advertising is full of "Hype and Hyperbole".....And we all have been caught up in this reality.

But here is good news......

I have to let you know about an incredible new service I found that TESTS and REVIEWS the most popular internet traffic and advertising sources. If you're like me, you've spent way to much money on traffic and advertising sources that are full of hype, but end up being nothing more than empty promises...and an even emptier pocketbook! I wish I would have known about this service BEFORE I wasted my money on these scams! Within minutes of access to this new service, I found hundreds of sources that provided REAL visitors to my website! Not only did my counter record the visitors, but I'm actually getting sales now! IT'S INCREDIBLE! You can tell this company REALLY cares about the internet marketer and helping them to make intelligent decisions about how and where to spend their advertising dollar.

Here is what you'll get with your membership..
* Immediate Access to Secret Collection of Tested and Reviewed Traffic & AdvertisingSources
* Immediate Access to Hundreds of Sources that Provide GUARANTEED VISITORS!!!
* Free Advertising Coop
* Free Ebooks & Software
* Free Classifieds in High Traffic Advertising Network
* Message Board
* Exclusive Discounts and Trial Offers
* Weekly Drawings for Free Traffic Packages
* Amazing Affiliate Program! Currently Offering $500 Bonus to Top Affiliate!
And, this is hard to believe, but MORE benefits are being added all of the time!
They just don't quit!
So drop what your doing right now and take a few minutes to visit the website...
I guarantee you WON'T be disappointed!

You'll find it all at the link below:
http://www.linkbrander.com/go/25352